Serve Ohio Ohio Conference On Service & Volunteerism - - PowerPoint PPT Presentation
Serve Ohio Ohio Conference On Service & Volunteerism - - PowerPoint PPT Presentation
Serve Ohio Ohio Conference On Service & Volunteerism Volunteer Engagement: A Key to Resilient Communities Conference To create opportunities for inspiration Purpose & connection Building of 21st century skill sets that support
Ohio Conference On Service & Volunteerism
Volunteer Engagement: A Key to Resilient Communities
Conference Purpose
To create opportunities for inspiration & connection Building of 21st century skill sets that support the continued evolution and impact
- f Ohio's service and volunteerism
profession
Transforming Volunteerism through 21st Century Technology & Programming
Doug Bolton Carol Rountree
Our Goal
Illuminate how tech advances, change-management practices and curating local thought-leadership are helping move Cincinnati from last to first. Brainstorm what this could mean to your
- rganization or community
Highlight technology that diversifies access to volunteer opportunities and how Service Enterprise transforms volunteer engagement.
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Technology is Changing Everything
Disruptive Technologies
Yelp revolutionized how we find and select restaurants AirBnB opened up vast new possibilities for where we might stay Uber provided a completely new way to get a ride when we can't or don't want to drive
Disruptive Technologies
(Apple, Amazon, Expedia, Google) have revolutionized many aspects of our lives Yet, how people find and engage in volunteering has changed little over 20+ years That is, until recently - these concepts were applied to volunteering
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Marketing is Changing Dramatically
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Volunteer Landscape is Shifting
Disruption Drives New Expectations
Younger generations bring new desires, perspectives and expectations to their "wanting to help.” Unlike older generations who arrived "committed" to a nonprofit organization, younger generations arrive "curious" and progress to "casual" and "committed" based upon experiences.
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Similar to changes in the workplace and lifestyle Expect easy to find, easy to participate Curious to casual to committed
Volunteers’ expectations are changing.
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Make a meaningful contribution and be valued for it Motivations include making a difference, social, career Expect well-organized and efficient management
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One thing hasn’t changed: Volunteering matters to the nonprofit, volunteer and to the community.
$427B annually in contributions (according to Giving USA)
In America, volunteers contribute almost as much value as donors.
$245B annually not including those made to higher ed & religious institutions $200B annually contributed in the economic value of volunteers*
- More than 45% of resources
for nonprofits to deliver on their missions comes from volunteering
The “happiness” effect
Longer, healthier, positive lives
Connections to
- thers
Give and get more, twice as likely to donate
Counteracts the effects of stress, anger, and anxiety
Combats depression
Proximity
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Ohio’s & Cincinnati’s volunteer ecosystems are unhealthy. Without wise investment, it’s going to get worse.
Five Year Trend
National Volunteerism Rankings
Ohio Volunteerism Rankings
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Digital disruption and distraction Weakening of service
- riented associations
Rise in social needs and the number of nonprofits
Many factors contribute to this decline
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Economic factors, transportation issues, etc Institutional distrust and skepticism Expectations for easy access to information
Important quotes or statements go here and background images can be changed (ask current designer to make a background image) The needs and opportunities are far more complex than the simplistic, stagnant and fragmented technology approaches employed in the last 20 years.
Match.com’s start in 1995 led the way
VolunteerMatch.org Idealist.org AllForGood.org
Nationally: Matching Everywhere, But Nowhere
Main technology: volunteer management system (VMS) work if used, NPS of 0. Barriers: (70+) creating market confusion Often poorly utilized, Low penetration Need to continue to evolve along with CRM, HR, event management, etc systems Big opportunities: “resource optimization” and inter-agency collaboration
Nonprofits: Volunteer Management Technology is Failing Us
Conceptually Simple: “Inspire, Connect, Engage” Practically Complex: “Many ways and reasons”
Volunteers Help in Many Ways
Board Service Trained Positions Event Support Pro Bono and Skills Based Mission Delivery or Back Office Support Episodic/ Emergency Response
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Compassion for a cause
- r need
Connection to others and the community Personal/Career Advancement
Volunteers come for many different reasons.
Make a meaningful contribution A sense of duty or
- bligation
Requirement (Court, School, etc)
Carefully select the best VMS for your needs now and in the near future Look for opportunities to collaborate with
- thers in your community
Consider becoming a certified “Service Enterprise” Look at the just released report on Volunteer Recruitment
Nonprofits: What You Can Do Now
Cincinnati Cares Is Ohio Hub
First Cohort Underway Second Cohort being formed in 2020
SEI Cohort
The model is a holistic and customized change management approach to help organizations gain a greater return on volunteer investment and better achieve their mission.
Successful Peer Ecosystems
Why Cincinnati Cares Was Founded
Support our community’s strengths Strengthen our relative weaknesses Fill identified gaps
*Do so with a focus on efficiency and scalability
$22.06 value of volunteer hour
A $150 million dollar loss in Cincinnati
26.6% residents volunteer 27.8 hours per capita 49.7% residents donate $25 or more 2,501,440 volunteers
Ohio Highlights
Cincinnati 25.8% 46% 24.5 Columbus 26.3% 52.2% 37.0 Cleveland 29.5% 58.6% 33.2 Residents Volunteering Residents Donating $25+ Volunteer Hours Per Capita
Why have 4 of 5 peers increased while we decreased?
Two Keys Drivers At least one significant
- rganization solely focused on their
volunteerism ecosystem A significantly greater community investment in volunteer ecosystem However, Important to Note Their investment is more “effective” than it is “efficient” Clear relative strengths in our community: (Board Training, Service Learning)
Greater Cincinnati Nonprofit Support Ecosystem
Cincinnati Cares’ Very-Different Approach
How many, where are they, how are they doing, etc? Create a comprehensive “guide” One version of the truth with consistent, reliable and useful information You can only treat a “patient population” you’ve fully identified
Events Ways to Help Stories CincinnatiCares.org
Cincinnati Cares
50,000+
unique annual visitors
1500+
ways to help
5,000+
people finding ways to help
Most popular way to find an
- pportunity
Most popular way to find an
- pportunity
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Future
With A Community, Not For
Mark Bonchek: Marketing shift from “selling to” customers to building communities “with” others having a shared purpose illuminates the potential for a bright future where technology contributes greatly to better communities and a better world.
Mark Bonchek *
Craig Young *
Appalachia *
Boston *
Nevada *
Los Angeles *
Bob Johansen states "everything that can be distributed will be distributed" and the future we will all participate in "is probably already happening, just not at scale, somewhere now."
Futurist Bob Johansen *
Goldilocks: ”Ahhh, this chair is just right” Bob Johansen: ”Everything that can be distributed will be distributed” Inspire and empower prospective volunteers for the benefit of the
- community. Nonprofits provide the means.
Community Solutions
Potential for a bright future where technology contributes greatly to better communities and a better world.
Questions? Contact Us
Doug Bolton Doug@CincinnatiCares.org Carol Rountree Carol@CincinnatiCares.org