S6838 - Create Full Set of Materials for Hyundai Genesis G380 with - - PowerPoint PPT Presentation

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S6838 - Create Full Set of Materials for Hyundai Genesis G380 with - - PowerPoint PPT Presentation

Aug 29, 2023 242 likes •649 views

S6838 - Create Full Set of Materials for Hyundai Genesis G380 with Substance Designer, Iray and MDL GTC 2016 David Nikel Jerme Derel Digital Model Manager, Hyundai Chief Product Officer, Allegorithmic Pierre Maheut Product Manager &

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S6838 - Create Full Set of Materials for Hyundai Genesis G380 with Substance Designer, Iray and MDL GTC 2016

David Nikel Digital Model Manager, Hyundai Jerôme Derel Chief Product Officer, Allegorithmic Pierre Maheut Product Manager & Senior Industrial Designer, Allegorithmic

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Software company specialized in 3D texturing The reference in the gaming industry Rapidly expanding towards design and architecture industries

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OUR TECHNOLOGY

A format natively supported by all major engines and tools The industry standard for PBR materials in real time

GAME ENGINES MODELING & ANIMATION RENDERERS

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A COMPREHENSIVE TOOLSET

SOFTWARE CONTENT

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HYUNDAI USA

US headquarters since 1985 Manufacturing facility in Montgomery, Alabama Engineering facilities in Michigan, plus design, research, and testing grounds in California 5,000 jobs for American automotive workers 32,000 employees at Hyundai dealerships $30M design facility built in Irvine, California, in 2003 Hyundai and Kia Design and Technical Center

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Verified Milled Theme Sketch Styling Model Ideation Sketches Theme Sketch Selection Presentation Hard Model Design /Styling/Color Trim review

12 weeks

Finalize fabrication

HYUNDAI DESIGN REVIEW PROCESS

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DIGITAL DESIGN VISUALIZATION ASSET ISSUES

Too few iterations of design 2D patterns and textures before 3D Styling No accurate Visualization Texture quality representations New Materials difficult to create and change Materials information are not easily translated between teams. Materials are not transferable between : Design, Styling, VR and Color trim teams

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DEMO

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DASHBOARD WOOD WITH SUBSTANCE AND MDL

Better realism Ready to be reuse Compatible across rendering software

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RESULTS

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Courtesy of Hyundai

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Courtesy of Hyundai

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Courtesy of Hyundai

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Courtesy of Hyundai

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Courtesy of Hyundai

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Courtesy of Hyundai

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Courtesy of Hyundai

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Courtesy of Hyundai

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Courtesy of Hyundai

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Courtesy of Hyundai

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Courtesy of Hyundai

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Courtesy of Hyundai

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Courtesy of Hyundai

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Courtesy of Hyundai

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Courtesy of Hyundai

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NEXT STEP DESIGN CONCEPT ITERATION WITH SUBSTANCE AND MDL

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NEXT STEP DESIGN CONCEPT ITERATION WITH SUBSTANCE AND MDL

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NEXT STEP FROM SKETCH TO 3D RENDERING

Courtesy of Hyundai

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NEXT STEP FROM SKETCH TO 3D RENDERING

Courtesy of Hyundai

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Courtesy of Hyundai

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Courtesy of Hyundai

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DEMO

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FROM VECTOR ARTWORK TO 3D RENDERING

Courtesy of Hyundai

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Graphic Designer Visualization Expert

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NEXT STEP DESIGN CONCEPT ITERATION WITH SUBSTANCE AND MDL

Wider creative exploration Quicker results More iterations for better decision

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NEXT STEP HYUNDAI MATERIAL ASSET IMPROVEMENT PLAN

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NEXT STEP HYUNDAI MATERIAL ASSET IMPROVEMENT PLAN

CAS/CAD

  • assign materials from

library

Visualization

  • Materials transfer from

CAS/CAD

  • Render

images/animations

Marketing

  • Utilize Existing Design

Assets

  • Collaborate with Design to

create new assets

Material Library

  • Centralized data base

server accessible to all users.

Design

  • Concept sketch

/Rendering

  • suggest

attributes/Concepts

Color / Trim

  • Concepts for new

materials

  • provide samples /

references

Visualization

  • Create materials
  • implementation into library directory

structure

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THANK YOU

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THANK YOU

QUESTIONS?

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