S6838 - Create Full Set of Materials for Hyundai Genesis G380 with Substance Designer, Iray and MDL GTC 2016 David Nikel Jerôme Derel Digital Model Manager, Hyundai Chief Product Officer, Allegorithmic Pierre Maheut Product Manager & Senior Industrial Designer, Allegorithmic
Software company specialized in 3D texturing The reference in the gaming industry Rapidly expanding towards design and architecture industries
OUR TECHNOLOGY A format natively supported by all major engines and tools The industry standard for PBR materials in real time MODELING & ANIMATION GAME ENGINES RENDERERS
A COMPREHENSIVE TOOLSET CONTENT SOFTWARE
HYUNDAI USA US headquarters since 1985 5,000 jobs for American automotive workers 32,000 employees at Hyundai dealerships Manufacturing facility in Montgomery, Alabama $30M design facility built in Irvine, California, in 2003 Engineering facilities in Michigan, plus design, research, and Hyundai and Kia Design and Technical Center testing grounds in California
HYUNDAI DESIGN REVIEW PROCESS Finalize Ideation Sketches Sketch Styling Model Design /Styling/Color Trim review fabrication 12 weeks Theme Sketch Selection Verified Milled Theme Presentation Hard Model
DIGITAL DESIGN VISUALIZATION ASSET ISSUES Too few iterations of design 2D patterns and textures before 3D Styling No accurate Visualization Texture quality representations New Materials difficult to create and change Materials information are not easily translated between teams. Materials are not transferable between : Design, Styling, VR and Color trim teams
DEMO
DASHBOARD WOOD WITH SUBSTANCE AND MDL Better realism Ready to be reuse Compatible across rendering software
RESULTS
Courtesy of Hyundai
Courtesy of Hyundai
Courtesy of Hyundai
Courtesy of Hyundai
Courtesy of Hyundai
Courtesy of Hyundai
Courtesy of Hyundai
Courtesy of Hyundai
Courtesy of Hyundai
Courtesy of Hyundai
Courtesy of Hyundai
Courtesy of Hyundai
Courtesy of Hyundai
Courtesy of Hyundai
Courtesy of Hyundai
NEXT STEP DESIGN CONCEPT ITERATION WITH SUBSTANCE AND MDL
NEXT STEP DESIGN CONCEPT ITERATION WITH SUBSTANCE AND MDL
NEXT STEP FROM SKETCH TO 3D RENDERING Courtesy of Hyundai
NEXT STEP FROM SKETCH TO 3D RENDERING Courtesy of Hyundai
Courtesy of Hyundai
Courtesy of Hyundai
DEMO
FROM VECTOR ARTWORK TO 3D RENDERING Courtesy of Hyundai
Graphic Visualization Designer Expert
NEXT STEP DESIGN CONCEPT ITERATION WITH SUBSTANCE AND MDL Wider creative exploration Quicker results More iterations for better decision
NEXT STEP HYUNDAI MATERIAL ASSET IMPROVEMENT PLAN
NEXT STEP HYUNDAI MATERIAL ASSET IMPROVEMENT PLAN Design Color / Trim - Concept sketch - Concepts for new /Rendering materials - suggest - provide samples / attributes/Concepts references Visualization - Create materials - implementation into library directory structure Material Library Visualization CAS/CAD Marketing - Materials transfer from - assign materials from - Utilize Existing Design - Centralized data base CAS/CAD server accessible to all library Assets - Render users. - Collaborate with Design to images/animations create new assets
THANK YOU
THANK YOU QUESTIONS?
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