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Strengthening Oklahomas Rural Health Workforce: The Work Healthy Hospitals Initiative Sydney Tomlinson Health Improvement Initiative Specialist Oklahoma Hospital Association Serving as a united voice for Oklahomans in the promotion of rural


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Strengthening Oklahoma’s Rural Health Workforce:

The WorkHealthy Hospitals Initiative

Sydney Tomlinson Health Improvement Initiative Specialist Oklahoma Hospital Association

Serving as a united voice for Oklahomans in the promotion of rural health issues through advocacy, education, and leadership.

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The health of Oklahoma by ranking

48 43 42 44 41 42 41 44

47 48 43 45

5 10 15 20 25 30 35 40 45 50

Physical Inactivity Obesity Diabetes Frequent Mental Distress

2016 2017 2018

Serving as a united voice for Oklahomans in the promotion of rural health issues through advocacy, education, and leadership.

Source: United Health Foundation (2019). America’s health rankings: 2018 annual report. Retrieved from https://www.americashealthrankings.org/explore/annual/measure/Overall/state/OK

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The health of Oklahoma by %

36% 36% 20% 12%

34% 37% 18% 14% 35% 36% 17% 14% 0% 5% 10% 15% 20% 25% 30% 35% 40% 45% 50%

Physical Inactivity Obesity Diabetes Frequent Mental Distress Rural Suburban Urban

Serving as a united voice for Oklahomans in the promotion of rural health issues through advocacy, education, and leadership.

Source: United Health Foundation (2019). America’s health rankings: 2018 annual report. Retrieved from https://www.americashealthrankings.org/explore/annual/measure/Overall/state/OK

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The influence of rural Oklahoma

Serving as a united voice for Oklahomans in the promotion of rural health issues through advocacy, education, and leadership.

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Typical resources

Serving as a united voice for Oklahomans in the promotion of rural health issues through advocacy, education, and leadership.

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The WorkHealthy Hospitals (WHH) Initiative

 Began in 2013 as Oklahoma Hospital Association (OHA)

Board initiative

 Impacting 26,000+ employees  Funded by

Serving as a united voice for Oklahomans in the promotion of rural health issues through advocacy, education, and leadership.

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Working with rural hospitals

Serving as a united voice for Oklahomans in the promotion of rural health issues through advocacy, education, and leadership.

participating hospitals

are rural hospitals

  • f all employees impacted

are from rural hospitals

  • f WHH “Excellence” hospitals are rural
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WorkHealthy’s “Why”

 Vision

  • “To improve the health and wellbeing of Oklahomans.”

 Core values

  • Can-do attitude
  • Collaboration
  • Innovation
  • Service-oriented
  • Trust building

Serving as a united voice for Oklahomans in the promotion of rural health issues through advocacy, education, and leadership.

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The WHH process

Serving as a united voice for Oklahomans in the promotion of rural health issues through advocacy, education, and leadership.

Establish baseline Receive immediate feedback Develop a plan Implement improvements

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Establish a baseline

Taking a comprehensive approach

Serving as a united voice for Oklahomans in the promotion of rural health issues through advocacy, education, and leadership.

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Receive immediate feedback

Serving as a united voice for Oklahomans in the promotion of rural health issues through advocacy, education, and leadership.

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Develop a plan

Serving as a united voice for Oklahomans in the promotion of rural health issues through advocacy, education, and leadership.

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OHA support

Serving as a united voice for Oklahomans in the promotion of rural health issues through advocacy, education, and leadership.

Individualized consultation Annual Summit Quarterly webinars Community Forum Call

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Receive statewide recognition for improvements made

Serving as a united voice for Oklahomans in the promotion of rural health issues through advocacy, education, and leadership.

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Additional recognition

Serving as a united voice for Oklahomans in the promotion of rural health issues through advocacy, education, and leadership.

 OHA Convention  Press release  OHA Hotline Spotlight Series  Tailored annual snapshots

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Benefits of focusing on employees

Serving as a united voice for Oklahomans in the promotion of rural health issues through advocacy, education, and leadership.

Increased access Improved morale Increased engagement Improved health Decreased absenteeism

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Become the role model

 Recognition as a wellbeing leader in your community  Resources to help share and educate  Participation in a state-wide movement

Serving as a united voice for Oklahomans in the promotion of rural health issues through advocacy, education, and leadership.

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WorkHealthy’s reach

Serving as a united voice for Oklahomans in the promotion of rural health issues through advocacy, education, and leadership.

Excellence Hospitals: Indicates excellence hospitals

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Contact information

Sydney Tomlinson

stomlinson@okoha.com 405-427-9537

Serving as a united voice for Oklahomans in the promotion of rural health issues through advocacy, education, and leadership.

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Q & A

Serving as a united voice for Oklahomans in the promotion of rural health issues through advocacy, education, and leadership.

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Oklahoma Oklahoma Ar Area Health ea Health Edu Educa cation Center tion Centers: s: Bac Back k with a New with a New Focus

  • cus

Nicole Neilson, MS, RD/LD OSU AHEC Program Director Sharon Smith SW Regional OSU AHEC

Serving as a united voice for Oklahomans in the promotion of rural health issues through advocacy, education, and leadership.

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 The Area Health Education Centers (AHEC) Program

enhances access to high quality, culturally competent health care through academic‐community partnerships.

 Goal: to build education and training networks

within communities, academic institutions, and community‐based organizations.

 These networks support HRSA/BHW’s strategic

priorities to:

  • Increase diversity and distribution among health

professionals;

  • Enhance health care quality; and
  • Improve health care delivery to rural and

underserved areas and populations.

Intr Introduc

  • duction

tion

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 Train students from minority and disadvantaged

backgrounds to:

  • Place health professions students in community-

based clinical practice settings;

  • Promote inter-professional, team-based education

to improve health care quality; and

  • Provide continuing education resources and

programs for health professionals, particularly in rural and underserved areas.

From Pipeline

  • m Pipeline to Sc

to Scholar holars

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 Designed for health professions students interested

in supplementing their education by gaining additional knowledge and experience in rural and/or underserved urban settings.

 Longitudinal program with interdisciplinary

curricula to implement a defined set of clinical, didactic, and community-based activities.

 All experiential or clinical training will be conducted

in rural and/or underserved urban settings.

AHEC AHEC Sc Scholar holars Pr s Prog

  • gram

am

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 Six CORE Topic Areas: 1) Inter-professional Education 2) Behavioral Health Integration 3) Social Determinants of Health 4) Cultural Competency 5) Practice Transformation 6) Current & Emerging Health Issues

AHEC AHEC Sc Scholar holars Pr s Prog

  • gram

am

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Pipeline

AHEC AHEC Pipeline Pipeline & CME & CME Activities Activities

CME

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AHEC AHEC Cen Center Loca ter Locations tions

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AHEC AHEC Pr Prog

  • gram Of

am Office fice

Nicole Neilson, MS, RD/LD AHEC Program Director OSU Center for Rural Health 900 N. Portland Ave Health Technologies Building, Office 203M Oklahoma City, OK 73107 Office: 405-945-8605 Cell: 580-656-4518

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Lawt Lawton AHEC Ce

  • n AHEC Center

nter

Danielle M. Dewey Program Manager Comanche County Memorial Hospital Office: 580-699-7353 Cell: 580-585-0775 danielle.dewey@ccmhhealth.com

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Enid AHEC Enid AHEC Cen Center ter

Becky Zook Center Director Rural Health Projects, Inc./ Northwest AHEC 2929 E. Randolph, Room 130 Enid, OK 73701 Office: 580-213-3170 bkzook@nwosu.edu

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Tahlequ ahlequah ah AHEC AHEC Cen Center ter

Michele Horn, RN, CEN Center Manager Northeast Area Health Education Center (NE-AHEC) Northeastern Health System 1400 E Downing Tahlequah, OK 74464 Office: 918-229-1476 Alt: 918-458-2463

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 NWOSU Nursing Program  Great Salt Plains Health Center  Integris Bass Baptist Hospital  St Mary’s Regional Medical Center  Enid Community Clinic  Northwest Oklahoma Osteopathic Foundation  Comanche County Health Department  Western Ok State College  Great Plains Technology Center

AHEC AHEC Com Communit munity P y Par artner tnerships ships

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 Interdisciplinary team based training and

participation in enhanced training experiences related to health care delivery impacting underserved communities

 AHEC Scholars curriculum can be completed at no

cost and complements existing coursework. Current clinical coursework may qualify for AHEC Scholars credit

 Resume review & job interview preparation  Receive an official AHEC Scholars certificate and

letter of completion and Institute for Healthcare Improvement certificate in Quality and Safety

Ben Benefits of efits of Enr Enrolling

  • lling
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Ques Questions? tions?

Serving as a united voice for Oklahomans in the promotion of rural health issues through advocacy, education, and leadership.

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Oklahoma Rural Health Conference

Marjorie Erdmann, Ipe Paramel

May 29th 2019

Serving as a united voice for Oklahomans in the promotion of rural health issues through advocacy, education, and leadership.

Free Rides: A Pilot at a Rural Pediatric Clinic

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Objectives

Serving as a united voice for Oklahomans in the promotion of rural health issues through advocacy, education, and leadership.

  • 1. Discover the methods used to develop the

transportation solution

  • 2. Understand the financial cost/benefit to the

clinic in providing rides and explore a sustainable model.

  • 3. Recognize the impact transportation had to

the patients as well as to the clinic.

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Serving as a united voice for Oklahomans in the promotion of rural health issues through advocacy, education, and leadership.

What do Rural Clinics Need?

Patients without Transportation are Decreasing Rural Health Capacity n=34

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Serving as a united voice for Oklahomans in the promotion of rural health issues through advocacy, education, and leadership.

Crossroad of Health and Business: Rural Patients without Transportation

Patient Health Detriment Clinic Capacity and Financial Detriment

Need for care goes unattended. No show/Cancellation is in schedule. In OK, lack of transportation assistance at time of urgent need which contributes to non emergent ER utilization) Appropriate primary care/medical home care billing lost to ER. SoonerRide (Medicaid) restraints:

  • patients have to schedule themselves,

three-day constraint for service,

  • limit on number of passengers per

request,

  • address matching SoonerCare

registered address.

Patients without rides are blind to the clinic until no show, cancellation, late arrival, walk-ins.

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Serving as a united voice for Oklahomans in the promotion of rural health issues through advocacy, education, and leadership.

ROK-Net Clinic Volunteered for Transportation Pilot

  • Muskogee, OK – 39,000 population

– County seat – Closest Urban Area (Tulsa) 50 miles

  • Pediatric Clinic: 2 Docs, 1 NP

– Concern about patient ER Usage – Sick care more needed by pediatric patients: new problems higher percentage than adults (CDC) – High No-Shows (average 120 in a month) – High number of Medicaid patients – Young Parents: More likely without vehicles

  • ROK-Net Member, Efficiency Study Participant, AND

OSU Care Management Clinic (OSU HAN)

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Serving as a united voice for Oklahomans in the promotion of rural health issues through advocacy, education, and leadership.

Solution and Study Ideation

Who Needs Transport?

– 80% of no-show patients address within 10 miles of trial clinic. – Parents with multiple children seeking urgent care. – Parents who may or may not be at their SoonerCare address.

How Can the Clinic Retain Control of Transport Coordination?

– Transportation need assessed at time of call requesting an appointment. – Transportation need assessed at time of reminder of appointment calls. – Schedulers immediately able to schedule transportation for patient online.

How to Collect measures of use, cost, and satisfaction?

– Dedicated car and driver over 2 test phases totaling 8 weeks. – Yellow Checker Cab: for platform with robust transportation metrics. – Clinic Administrator: for type of visit, transported patient diagnosis, billed and collected claims amounts. – Patient Survey for satisfaction and feedback. – OSU HAN case manager: for clinic patient ER utilization for days of transportation trial.

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Serving as a united voice for Oklahomans in the promotion of rural health issues through advocacy, education, and leadership.

Transportation ROK-Net Partners at Children’s Clinic in Muskogee

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Serving as a united voice for Oklahomans in the promotion of rural health issues through advocacy, education, and leadership.

Two Phases for Pilot

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Serving as a united voice for Oklahomans in the promotion of rural health issues through advocacy, education, and leadership.

“Free Ride” Findings Muskogee Pediatric Clinic

Free ride program days where at least one patient transported. 78% Average number of patients on those days that needed a ride 2 Most Patients transported in one day 4 Average mileage transported to the clinic 3.18 Total miles transported, both phases (31 more miles in fall vs spring) 213.38

Transportation need is less visible on a daily basis “drip, drip, drip” but adds up significantly and is decreasing both capacity and revenue in rural clinics.

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Serving as a united voice for Oklahomans in the promotion of rural health issues through advocacy, education, and leadership.

Patients

Transported patients in 31 days. 44 Categorized “sick” by office visit type (sick, well, new, ADHD, Lab) 71% Medicaid primary payer 96% Paid Claim with Medicaid 100% Round trip transportation 91% Different diagnoses 84 ER visits of transported patients during entire duration of program: SUNDAY visit to ER 1 No-showed a free ride Ambulatory, no disability transportation requests 100%

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Serving as a united voice for Oklahomans in the promotion of rural health issues through advocacy, education, and leadership.

Transportation Need

Families transported 25 Had missed appointment previously due to no ride. 100% Had no alternative ride by appointment (2 of 44 did.) 96% Of transported patients reported missing appointments in the past due to no ride 100% Morning Transportation Need 66%

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Serving as a united voice for Oklahomans in the promotion of rural health issues through advocacy, education, and leadership.

Transportation Need Intermittent vs Regular Need

Intermittent Need: “Never, Occasionally, Rarely” 55% Regular Need: “Frequently and Always” 45% Single Utilization Patients (21 of 25) 84% Multiple Utilization Patients (4 of 25) 16%

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Serving as a united voice for Oklahomans in the promotion of rural health issues through advocacy, education, and leadership.

Clinic Revenue

Total Collected for 44 transported patients $4,255.75 Average collected per transported patient $96.72 Dollars collected/transportation day (31 days) $137.28

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Serving as a united voice for Oklahomans in the promotion of rural health issues through advocacy, education, and leadership.

Transportation Cost YCC

Dedicated Car: Total Cost for 31 days $4,960 YCC per day rate $160.00 44 patient transported calculates a per patient cost $112.00 Pay Per Ride: Total Cost of YCC Fare All Rides: 213.38 miles $651.38 Average Cost per Patient by Yellow Checker Cab Rate/Round Trip: 6.36 miles round trip *Verified comparable to other On-Demand rates $19.44*

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Serving as a united voice for Oklahomans in the promotion of rural health issues through advocacy, education, and leadership.

Solution: Dedicated Car

2 Patients/Day (study result) 3 Patients/Day (study result)

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Serving as a united voice for Oklahomans in the promotion of rural health issues through advocacy, education, and leadership.

Solution: Pay Per Ride

2 Patients/Day (study result) 3 Patients/Day (study result)

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Serving as a united voice for Oklahomans in the promotion of rural health issues through advocacy, education, and leadership.

Patient Survey Quotes

Patients Appreciated On Time Service:

“Driver was on time so appointment was on time.” “He was on time, even early.” “The ride was on time.” “They were on time and needed to not call days in advance.” “My kids and I were transported to appointment on time.” “It was prompt.” “I was able to make my child’s appointment.” ”On time, great service!”

Patients Appreciated Convenience of Service

“It was convenient. It wasn’t a headache trying to find a ride.” “Didn’t have to walk on my foot that had surgery.” “Gives me the ability to seek medical attention for my kids.” ”Didn’t have to cancel appointment, easy to use.” “This needs to be an everyday thing.”

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Serving as a united voice for Oklahomans in the promotion of rural health issues through advocacy, education, and leadership.

Potential Scope of Problem

  • Number of visits in a year in Oklahoma

where pediatric patients were unable to access primary care due to no transportation - 52,386

  • Number of visits in a year in Oklahoma

sick pediatric patients were unable to attend - 36,909

  • Every 2.5 minutes a pediatric patient

misses their primary care visit due to lack of transportation.

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Serving as a united voice for Oklahomans in the promotion of rural health issues through advocacy, education, and leadership.

Next Steps

CHSI is interested in further solving the No-Show and Transportation gap need throughout Oklahoma. If you are interested please contact us: marjorie.erdmann@okstate.edu ipe@okstate.edu

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Oklahoma Rural Health

Are Community Health Workers A Viable Solution? Lessons Learned from Developing a Diabetes Training for CHWs in Oklahoma

Kerstin M. Reinschmidt, PhD, MPH − OUHSC Terence D. Gipson, MPH − OUHSC Angel E. Giron Lopez, BS − OUHSC Marisa New, MPH, OTR − OSDH

Serving as a united voice for Oklahomans in the promotion of rural health issues through advocacy, education, and leadership.

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Learning Objectives

 Objective 1: Describe outcomes and lessons learned from

developing a diabetes training for CHWs in Oklahoma

 Objective 2: Explain how the CHW diabetes training project

aligns with statewide and national efforts related to the CHW workforce

 Objective 3: Assess in which ways conference participants

can apply the CHW diabetes training to the rural health delivery system in Oklahoma

Serving as a united voice for Oklahomans in the promotion of rural health issues through advocacy, education, and leadership.

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APHA’s CHW Definition (2009)

 Frontline public health worker  Trusted member of the community served  Intermediary between health/social services and

the community

 Helps provide culturally appropriate services  Builds individual and community capacity  Performs a broad range of activities

Serving as a united voice for Oklahomans in the promotion of rural health issues through advocacy, education, and leadership.

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Contributions of CHWs

Public Health Interventions

Deliver community-based public health programs in

underserved communities

Promote positive lifestyle behavior changes

Disease Prevention and Management

Improve chronic disease management (BP and HbA1c) Enhance disease prevention and screening

Cost Savings

Facilitate insurance enrollment Reduce unnecessary health service utilization

Serving as a united voice for Oklahomans in the promotion of rural health issues through advocacy, education, and leadership.

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Developing a Diabetes Training for CHWs in Oklahoma

 Aim 1: Identify current

roles, training, and expressed needs of CHWs in Oklahoma

 Aim 2: Develop a CHW

diabetes training

 Aim 3: Test the CHW

diabetes training

Serving as a united voice for Oklahomans in the promotion of rural health issues through advocacy, education, and leadership.

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Aim 1: Identifying Current Roles & Trainings, and Expressed Needs

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Aim 1 Outcomes – 1

Serving as a united voice for Oklahomans in the promotion of rural health issues through advocacy, education, and leadership.

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Aim 1 Outcomes – 2

 CHWs are team members in clinical

and community contexts

 CHW trainings include

 Basic CHW training

In-house Online CHW certification College degree

 Evidence-based diabetes education  Various other training venues and

topics

Serving as a united voice for Oklahomans in the promotion of rural health issues through advocacy, education, and leadership.

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Aim 1 Outcomes – 3

Serving as a united voice for Oklahomans in the promotion of rural health issues through advocacy, education, and leadership.

 Roles

 Connect to health and social services  Screen for and address social determinants of health  Provide care management  Motivate engagement with medical team and health  Provide diabetes education  Engage in community outreach  Conduct home visits

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Aim 1 Outcomes – 4

 Beyond Roles: Qualities

 Establish trust relationships with the

patients/clients and the community

 Have compassion, heart, and passion  Are available

 Benefits to clients, team,

and organization

Serving as a united voice for Oklahomans in the promotion of rural health issues through advocacy, education, and leadership.

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Aim 2: Develop a CHW Diabetes Training

Curriculum Outline

 Introduction  The CHW Workforce  Basic Knowledge of

Diabetes

 CHW Roles in Addressing

Diabetes (C3)

 CHW Self-care  Appendices

Serving as a united voice for Oklahomans in the promotion of rural health issues through advocacy, education, and leadership.

 Develop a best-practices

diabetes training based on

 Knowledge gained about

CHW roles, trainings, needs

 Current national CHW role

recommendations (C3)

 Evidence-based self-

management programs

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Aim 3: Test the CHW Diabetes Training

 May 31, 2019  Conduct training to

test for effectiveness in increasing CHW capacity

 Training evaluation

 Mixed methods pre-

and post-tests

 Document verbal

feedback

 Results will serve to

revise the training

Serving as a united voice for Oklahomans in the promotion of rural health issues through advocacy, education, and leadership.

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Lessons Learned

 Challenges

Encountered

 Recruiting 10

  • rganizations

 Number of CHWs  CHW concentration in

urban areas (?)

 Interests and Needs

 Standardized CHW training  CHW certification  Add health focus  Have diverse CHW models  Educate about and

advocate for CHW workforce

Serving as a united voice for Oklahomans in the promotion of rural health issues through advocacy, education, and leadership.

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The Community Health Worker Core Consensus (C3) Project

Serving as a united voice for Oklahomans in the promotion of rural health issues through advocacy, education, and leadership.

https://www.c3project.org/

and Rosenthal EL, Redondo F , Hirsch G. 2018. Together Leaning Toward the Sky. The Community Health Worker Core Consensus (C3) Project - A Report of the 3 Project: Phase 1 and 2. A National Project to Inform Community Health Worker Practice and Policy. Texas Tech University Health Sciences Center El Paso, Texas.

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CHW Scope of Practice (C3)

Serving as a united voice for Oklahomans in the promotion of rural health issues through advocacy, education, and leadership.

  • 1. Cultural Mediation Among Individuals, Communities, and Health and

Social Service Systems

  • 2. Providing Culturally Appropriate Health Education and Information
  • 3. Care Coordination, Case Management, and System Navigation
  • 4. Providing Coaching and Social Support
  • 5. Advocating for Individuals and Communities
  • 6. Building Individual and Community Capacity
  • 7. Providing Direct Service
  • 8. Implementing Individual and Community Assessments
  • 9. Conducting Outreach
  • 10. Participating in Evaluation and Research
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Competencies: CHW Skills (C3)

Serving as a united voice for Oklahomans in the promotion of rural health issues through advocacy, education, and leadership.

  • 1. Communication Skills
  • 2. Interpersonal and Relationship-building Skills
  • 3. Service Coordination and Navigation Skills
  • 4. Capacity Building Skills
  • 5. Advocacy Skills
  • 6. Education and Facilitation Skills
  • 7. Individual and Community Assessment Skills
  • 8. Outreach Skills
  • 9. Professional Skills and Conduct
  • 10. Evaluation and Research Skills
  • 11. Knowledge Base
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Competencies: CHW Qualities (C3)

Serving as a united voice for Oklahomans in the promotion of rural health issues through advocacy, education, and leadership.

Connected to the community

Mature

Friendly/outgoing/sociable

Patient

Open-minded/non-judgmental

Motivated and capable of self-directed work

Caring/compassionate/empathetic

Committed/dedicated/desire to help the community

Respectful

Honest

Open/eager to grow/change/learn

Dependable/responsible/reliable

Persistent

Creative/resourceful

Flexible/adaptable

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CHWs in Oklahoma

 Oklahoma State Department of Health

 2017 White Paper on CHWs in OK  CHW Taskforce (Health Workforce Subcommittee

  • f the Governor’s Council for Workforce and Economic

Development for partnership)  Adapted APHA definition  Advocated for voluntary certification

 Hudson College of Public Health

 Oklahoma Public Health Training Center  Grants submitted in 2018 & 2019

 OCCHD Wellness Now Coalition

 2019 CHW Work Group

 Oklahoma Public Health

Association

 2019 CHW Section

 Other CHW projects in Oklahoma

Serving as a united voice for Oklahomans in the promotion of rural health issues through advocacy, education, and leadership.

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In summary: CHWs work! They also work in rural areas...

 Build and support a strong CHW workforce

 Adopt C3 recommendations  Seek & support standardized CHW training  Advocate for CHW certification  Build programs with sustainable funding

 Explore various CHW models

 CHWs work in clinical AND community-based organizations  Train CHWs to address various diseases as locally needed

 Tie in with NEW state and national organizations

 Oklahoma Public Health Association’s CHW Section  National Association of Community Health Workers Serving as a united voice for Oklahomans in the promotion of rural health issues through advocacy, education, and leadership.

Nothing about CHWs without CHWs!

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Questions? Suggestions? Comments?

 Acknowledgements

 Presbyterian Health Foundation for

financial support

 CHW Taskforce of the Health

Workforce Subcommittee of the Governor’s Council for Workforce and Economic Development for partnership

 Organizations and employees for

their time and insights

Thank you 

Contact Information:

 Kerstin-Reinschmidt@ouhsc.edu  MarisaN@health.ok.gov

Serving as a united voice for Oklahomans in the promotion of rural health issues through advocacy, education, and leadership.

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Can Employee Fitness and Nutrition Lower Costs up to $1 Million?

Lucy Muller, MSHR McAlester Regional Health Center HR Generalist

Serving as a united voice for Oklahomans in the promotion of rural health issues through advocacy, education, and leadership.

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Employee Wellness Program Background

 Chronic diseases such as obesity, diabetes and heart disease are highly

prevalent health issues in America associated with a number of unhealthy behaviors including bad diet, not exercising and use of tobacco products (Ryan et al., 2019).

 Employee health issues have a high value for organizations (Jimènez, Winkler

& Dunkl, 2017).

 Basic goal of an employee wellness program is to skills, knowledge and

motivation for employees to maintain a healthy lifestyle (Hicks & Schmidt, 2016).

 The over-arching goal is for employees to take their skills, knowledge and

motivation out to the community (Hicks & Schmidt, 2016).

Serving as a united voice for Oklahomans in the promotion of rural health issues through advocacy, education, and leadership.

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MRHC and Our Results

 95% of employees and covered spouses participation rate.

 Business standard is 67%.

 88% of participating individuals scored in the normal range for Glucose.

 Business standard is 88%

 Over the last three years:

 Improved BMI of participating individuals by 1.73%  Improved blood pressures of participating individuals by 25%  Improved total cholesterol of participating individuals by 14%  High risk individuals decrease in our self-funded medical plan from 17 to 9

individuals

 A reduction of paid claims of $1.2 million. Serving as a united voice for Oklahomans in the promotion of rural health issues through advocacy, education, and leadership.

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SLIDE 77

Components of an Effective Employee Wellness Program

Biometric Screenings

Tobacco Screening

An online health assessment

Activities to promote healthy lifestyle

Examples:

 Incentives for primary care visits  Incentives for preventative screenings such as mammogram, colonoscopy, etc  Healthy coaching

Rewards

Disincentives

Communication, Communication, Communication

Serving as a united voice for Oklahomans in the promotion of rural health issues through advocacy, education, and leadership.

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SLIDE 78

Leader Participation

 An effective employee wellness program is only

effective if you have participation from your CEO down.

 CEOs and other executives should be first in line

to participate in the required events.

 No employee should be exempt from 100% not

participating including executives and physicians.

 Your biggest employee wellness marketers are

your HR representatives and your middle managers.

Serving as a united voice for Oklahomans in the promotion of rural health issues through advocacy, education, and leadership.

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SLIDE 79

Biometric Screening

 Waist Circumference  Blood Pressure  Total Cholesterol  Triglycerides  Glucose  Also taken but not measured for the program:

 BMI  Body Fat  LDL  HDL

Serving as a united voice for Oklahomans in the promotion of rural health issues through advocacy, education, and leadership.

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SLIDE 80

Tobacco Screening

 Negative cotinine swab  Enrollment in cessation program

 Not required to complete program  1-800-QUITNOW through TSET  Online options  Program through physician  Prescription for cessation products;

however, not OTC

Serving as a united voice for Oklahomans in the promotion of rural health issues through advocacy, education, and leadership.

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SLIDE 81

Building an Employee Wellness Program Year 1

 Create a baseline for employees

 Biometric Screenings  Health Assessment  Tobacco

 Educate employees  Take a hands on approach to questions and training Serving as a united voice for Oklahomans in the promotion of rural health issues through advocacy, education, and leadership.

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SLIDE 82

Employee Wellness Program: Year 2

 Biometric Screenings  Tobacco Screening  Health Assessment  Implement rewards and disincentives  Offer challenging and fun activities to help boost moral  Continue communication and education Serving as a united voice for Oklahomans in the promotion of rural health issues through advocacy, education, and leadership.

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SLIDE 83

Employee Wellness Program: Year 3

 Review aggregate employee information to identify trends  Add programs/activities to target those trends  Continue the annual biometric screening, tobacco screening and health

assessment

 Continue implementing the rewards and disincentive programs Serving as a united voice for Oklahomans in the promotion of rural health issues through advocacy, education, and leadership.

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SLIDE 84

Point Requirements

Serving as a united voice for Oklahomans in the promotion of rural health issues through advocacy, education, and leadership.

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SLIDE 85

Rewards

Examples:

PTO

HSA Contributions

Gift Cards

Taxable bonuses

Discounts on health premiums

MRHC:

Requirements:

 Biometric Screening, Online Health

Assessment and 550 Points

 Negative Tobacco Screening or

Enrollment in cessation program

PTO

 550 Points – Discounted Premiums  650 Points – 4 Hours  750 Points – 8 Hours  850 Points – 16 Hours  950 Points – 24 Hours  1100 Points – 32 Hours

HSA

 550 Points – Discounted Premiums  650 Points -- $50  750 Points -- $75  850 Points -- $100  950 Points -- $200  1100 Points -- $300

Serving as a united voice for Oklahomans in the promotion of rural health issues through advocacy, education, and leadership.

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SLIDE 86

Disincentives

Examples:

Increased health premiums

Lower PTO Rates

No paid sick time

MRHC

Requirements:

 Biometric Screening, Online Health

Assessment and 550 Points

 Negative Tobacco Screening or

Enrollment in cessation program 

$25 additional health premium for employee not completing the Biometric, Online Health Assessment and 550 Points

$25 additional health premium for not meeting tobacco requirement

$25 additional health premium for spouse not completing the Biometric, Online Health Assessment and 550 Points

$25 additional health premium for spouse not meeting tobacco requirement

Serving as a united voice for Oklahomans in the promotion of rural health issues through advocacy, education, and leadership.

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SLIDE 87

Activities to Boost Employee Wellness Program

 Biggest Loser

 Do not use biggest loser to address

weight issues within your population.

 Use biggest loser as a tool of

motivation.

 Score all aspect of a weight loss

challenge including pounds lost, inches off waist and hips lost and percentage lost.

 Use biggest loser as an 8 week

timeframe to market your employee wellness programs and promote healthy lifestyle choices!

 Steps Challenge

 Most employees are already

working to get 10K steps in due to the nature of their job.

 Another tool to use for motivation.  Use the steps challenge as another

way to market your employee wellness programs and promote healthy lifestyle choices!

Serving as a united voice for Oklahomans in the promotion of rural health issues through advocacy, education, and leadership.

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SLIDE 88

Employee Wellness Week

 One week of the year truly devoted to employee wellness.  Examples of great ideas:

 Physician led discussions on hot health topics  HR led discussions on HR issues such as the importance of vacation, the Employee

Assistance Program and other health benefit information

 Dietician led cooking demonstrations  Fitness trainer led exercise demonstrations  LPC led sessions on mental health issues  Financial professional led sessions on financial wellness

Serving as a united voice for Oklahomans in the promotion of rural health issues through advocacy, education, and leadership.

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SLIDE 89

Who’s on Point?

Communication is key.

You have to know who your targets are in the employee wellness program and make sure you are hitting them.

Emails

Letters

Face to face meetings

Consistency is also key.

Make sure that biometric screenings and due dates are consistent from year to year.

Due dates are the same each year.

Try to not spread out too much

Having a specific person or group is much more effective than a round robin approach

Serving as a united voice for Oklahomans in the promotion of rural health issues through advocacy, education, and leadership.

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SLIDE 90

What’s After Year 3?

 Start looking at your data and look to your next direction.  Information share with other communities.  Invite local community and business leaders to your

  • rganization and view your results

 Team up with marketing to market how your organization can

help communities build their own employee wellness program

 Examples:

 Send residents out to businesses to do wellness checks for employees  Send your therapy team out to teach how to properly lift  Send your cardiologist out to business to discuss heart heathy initiatives

Serving as a united voice for Oklahomans in the promotion of rural health issues through advocacy, education, and leadership.

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SLIDE 91

How Does Employee Wellness and Community Wellness Relate?

 Healthcare employees are the biggest marketers of his or her

healthcare organization.

 Healthcare employees take their knowledge and skills home to

their families, friends, neighbors and even their patients.

 A successful employee wellness program not only sparks

conversations and motivations regarding healthy lifestyle behaviors in the workforce, but also I the community.

Serving as a united voice for Oklahomans in the promotion of rural health issues through advocacy, education, and leadership.

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SLIDE 92

Conclusion

 Employee Wellness Programs are valuable to organizations because it shows

employees that their health is valued while introducing cost savings to the health plan.

 Employee Wellness Programs need a structure that is well-defined and well-

communicated.

 Employee Wellness Programs need to be in an environment that boosts morale

by providing education and fun to the activities process.

 Employee Wellness Programs should be consistent with rewards and

disincentives.

 Employee Wellness Programs can be visible to the community and knowledge

gained and services provided by the organization promoted.

Serving as a united voice for Oklahomans in the promotion of rural health issues through advocacy, education, and leadership.

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SLIDE 93

References

 Hicks, L., & Schmidt, D. (2016). The healthy diploma and healthy titans: Two

innnovative campus programs for progressive student, profession and community outcomes. Kinesiology Review. (5)269.

 Jimènez, P

., & Winkler, B., & Dunkl, A. (2017). Creating a healthy working environmnet with leadership: The concept of health-promoting leadership. The International Journal of Human Resource Management. (28)17.

 Ryan, M., McGovern, L., McCabe, K., Myers, K., Nobrega, S., Wenjun, L, Wen-

Chieh, L. & Punnett, L. (2019). “Working on Wellness:” protocol for a worksite health promotion capacity building program for employers. BMC Public Health. (19)111.

Serving as a united voice for Oklahomans in the promotion of rural health issues through advocacy, education, and leadership.

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SLIDE 94

2019 Oklahoma Rural Health Conference

Going Country: How to Highlight the Advantages of Practicing Medicine in Rural Oklahoma

RURAL RECRUITMENT PLAYBOOK FOR OKLAHOMA

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SLIDE 95

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Dane Altman

Senior Vice President Jackson Physician Search daltman@jacksonphysiciansearch.com

JACKSON PHYSICIAN SEARCH

Partnering with hospitals and healthcare facilities across the country in permanent physician placement for over 40 years.

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SLIDE 96

LEARNING OBJECTIVES

1. How to effectively articulate the advantages– and transparently address the challenges – that are part of practicing in your rural community with physician candidates. 2. Identify best practices for recruitment into rural communities that can be adapted and implemented to address their unique challenges. 3. SWOT analysis of individual organization and community as it pertains to physician recruitment.

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SLIDE 97

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RURAL RECRUITMENT PLAYBOOK OUTLINE

State of the industry and trends in rural physician recruitment Emerging strategies for recruitment into rural communities. How to use your culture to drive engagement and recruitment success. Measuring success and driving benchmarks.

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SLIDE 98

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Projected physician shortfall between 40,800 and 104,900 by 2030. Demographic trends continue to be the primary drivers of increasing demand from 2015 to 2030. Physician’s retirement decisions are projected to have the greatest impact on supply. If underserved populations had standard care utilization patterns, demand for physicians would rise substantially.

Source: “The Complexities of Physician Supply and Demand 2017 Update.” IHS Markit for Association of American Medical Colleges. February 2017

STATE OF THE INDUSTRY

Medical School Graduates Outnumber Residency Slots Visa Processing Backlog and Foreign Travel Restrictions Limits on Treatment Activity by Advanced Practice Providers

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SLIDE 99

4

ACUTE SHORTAGE OUTSIDE OF MAJOR CITIES Less than 8%

  • f physicians practice in rural areas

About 20%

  • f Americans live in rural areas where many do not have easy

access to primary care or specialist services

Source: Trend Watch, American Hospital Association; Doximity

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SLIDE 100

COMMUNITY IMPACT

Each physician supports 14 jobs and $2.2 million in economic input for a community.

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Adding (1) Physician to a community of 10,000 people is associated with a 5.3% reduction in average mortality.

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CRITICAL TO REACH PASSIVE CANDIDATES

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SLIDE 102

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FIND PASSIVE CANDIDATES ONLINE

Digital Recruitment is a Trend that is Here to Stay

  • f physicians ages 26-55 use

social media

87%

Source: CDW Healthcare 2015 Healthcare Social Media Report – http://www.cdwcommunit.com/resources/infographic/social-media/

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SLIDE 103

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FIND PASSIVE CANDIDATES ONLINE

Digital Recruitment is a Trend that is Here to Stay

94%

Source: MMS Job Opportunity Preferences

  • f all physicians prefer to receive info about

job opportunities via email.

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SLIDE 104

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EMERGING STRATEGIES FOR RURAL OKLAHOMA RECRUITMENT

Use Digital and Social Media to be Fast AND Strategic

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Assign Topics & Ensure Consistent Message Utilize Your Best Facility and Community Advocates Share Your Facility Vision and Community Impact Match Your Community and Culture to the Physician’s Values Explore the Candidate's Priorities and Motivations Involve the Spouse and Family Tailor the Interview Team to the Candidate Personalize and Strategize Every Interview

The Interview: Selling the Vision for Practicing in Rural Oklahoma

CULTURE AND ENGAGEMENT

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CULTURE AND ENGAGEMENT

Source: “The Engagement Gap,” Jackson Healthcare, 2016

The Two Elements that have the Strongest Connection to Satisfaction:

The Two Elements that have the Strongest Connection to Satisfaction

Trust in the Healthcare Organizations Leadership Team Quality of Communication Across the Healthcare Organization

More Important than Money

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SLIDE 107

CULTURE AND ENGAGEMENT

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Top four considerations physicians evaluate when seeking to join a rural practice in Oklahoma:

Comp Quality of Life Quality of Practice Location

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MEASURING SUCCESS AND DEFINING BENCHMARKS

End Result

Placements per Year

Efficiency

Interviews-to-Hire | Time-to-Fill | Etc.

Process

Recruitment Spend-per-Hire | Retention | Etc.

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SLIDE 109

ADDITIONAL RESOURCES

Physician Salary Calculator White Paper: Physician Workforce Through 2030 Guide to Developing a Strategic Physician Recruitment Plan Infographic Guides: Physician Trends, Engagement and Networking Case Studies

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