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Detail – food/drink: Perceptions similar to leisure drivers; but business users value convenience over all else
- Most have expenses paid by employers, and favour time/convenience over price
- When probed, the general impression is that food/drinks are expensive
“It’s good to have brands that you
- recognise. Ones that are credible and
good quality and consistent across the
Norwich, Female “I like that at Tebay there is a nice local deli with some really tasty salads/sandwiches, they should do that at more places”
“You tend to get lots of American fast food brands like KFC, McDonald’s, Burger King, which is alright but it would be nice to have a change from cheeseburgers and fried chicken. ” Newcastle, Male
- Often, business users buy food ‘to-go’ or to eat in their vehicle, and don’t stay at the MSA for long
- Waitrose and M&S again seen as good, healthy, ‘to-go’ options
- Popular coffee brands liked (Costa/Starbucks)
- However, many say they want more ‘healthy food’ among fast food choices
“You know that you’re paying too much, but it’s there, it’s easy to get and it’s all so quick that your back in your car with a nice coffee in 15 minutes.” Newcastle, Male “It would be good if there were more healthy ‘fast food’ restaurants, the healthiest you can get is Subway unless you want to get something cold from M&S.”
“It’s more expensive than the high street, you just expect to pay more
- though. It’s the convenience of not
having to detour to the nearest town.”
“Food is great, it’s not McDonalds!” MSA, Male