Rewarding healthy behaviour View translations and additional information at arda.ai/tge/
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Ove verview: Where Arda fits
Our current health & fitness ecosystem is broken
Health insurers, retailers with loyalty programs, advertisers, health researchers Generic offers People who should Raw activity data be exercising Raw data for user to view Health & fitness hardware/software vendor
Health insurers, retailers with loyalty programs, advertisers, health researchers PROBLEM Retail offers are blind to customer behaviour and Generic offers optimum timings PROBLEM The raw data is not insightful and the health sector can’t engage with it People who should Raw activity data be exercising PROBLEM The data is owned by the Raw data for user to view vendor, not the user Health & fitness hardware/software vendor
Raw activity data Arda’s AI Platform makes sense of the data, and smart contracts facilitate the sharing of insights from activity data with all participants in the health, wellness & fitness ecosystem
Health insurers, retailers with loyalty programs, advertisers, health researchers Targeted offe fers / rewards Rich customer insight People who should Raw activity data Meaningful be exercising activity data Rewa wards fo for good behavio viour ur Coach chin ing insight hts & guidance ce Health & fitness hardware/software vendor
Total addressable transaction Connecting 3.2B 2B stakeholders market in this ecosystem is in one connected ecosystem 1. 1.5B 5B transactions per day.
Why can we achieve this?
We are world leaders in activity analysis • Our co- founders established the world’s first commercial sports science institute, and have been analyzing activity data for more than 30 years • Tested and proven at the elite level with World Champions (cycling, America’s Cup, triathlon, rowing, rugby) • Tested and proven with tens of thousands of beginners through corporate health programs • Built extensive domain-specific IP portfolio “The benchmark against which all training guides will be measured.” Frank W. Dick Former President of the European Athletics Coaches Association
This has led to an intellectual property portfolio that uniquely enables us to enrich activity data For data to to be meani ningful ngful it has to to have e And then en to to be useful eful, once e this s data cont ntext xt. has s cont ntext, xt, it shou ould be used to give e advice e given en to the e perso son who o is For example, heart rate is meaningless unless exerci cisi sing. ng. we factor in the effort you are putting in, the resistance involved (e.g. walking on flat ground versus climbing a hill), what the heart rate should be given your health status, whether you are tired, and what effort you were supposed to be training at. Ac Activi vity y Class ssifi fica cation System m and Method Au Automa mated Presc scription of Ac Activi vity y Based on Physi sica cal (Status: Patent US 9,665,873, EU patent application EP Ac Activi vity y Data: : US20160 6026 2634 3439 39 A1 (Status: Current PCT, 2539837 A1; Priority Date: 24 Feb 2010; Continuance: US & EU patent application; Priority Date: 11 Oct 2014.) US- 2017-0316425 -A1)
Our platform and intellectual property is already licensed by partners on runs on a variety of platforms Major national defence force
Multiple 3-month trials over 5 years with 1,500 total participants showed the value ue of using ng our met etho hods ds
Who cares about richer data and insights?
Health insurers and public health systems care • The worldwide cost of diabetes is estimated to be US$825 billion • 1 in 3 Americans and Chinese have pre-diabetes, and active lifestyles can prevent 60 – 90% of these people from getting diabetes • The cost of heart disease in the US alone is US$444 billion • Regular appropriate exercise can reduce the risk of stroke (37% decrease), coronary heart disease (21% decrease), heart disease deaths (25% decrease) and all causes of death (13% decrease)
Retailers and advertisers care • Someone engaged in structured exercise … is twice as loyal to the brands associated with that structured exercise – – will stick with their exercise for twice as long – spends three times as much as a regular consumer • Making an offer at the right time in the consumer’s lifecycle increases conversion rates by over 300% Rewarding customer loyalty with our tokens removes the • liability for reward points from the retailer’s balance sheet
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