Rewarding healthy behaviour View translations and additional - - PowerPoint PPT Presentation

Rewarding healthy behaviour

View translations and additional information at arda.ai/tge/

DISCLAIMER

• ALL LEGAL TERMS AND CONDIT

ITIO IONS GOVER ERNIN ING THE SUBSCRIP IPTIO ION OF ARDAT ROUND A TOKENS AND/OR ARDAT TOKEN ENS (EACH, , AS REFER ERRED ED TO BELOW) ARE E CONTAIN INED ED IN THE RELEVANT SUBSCRIP IPTIO ION AGREE EEMEN ENTS THAT APPLIC ICANTS WILL ENTER ER INTO WITH THE RELEV EVANT ISSUIN ING ENTITY. . THIS IS DOCUMEN ENT CONTAIN INS GENER ERAL PUBLIC ICIT ITY AND REFER EREN ENCE E MATERIA IALS IN RESPECT ECT OF THE ARDA PLATFORM, , ARDAT ROUND A TOKENS AND/OR ARDAT TOKEN ENS, , AND IS NOT INTENDED TO, AND DOES ES NOT, , CONSTIT ITUTE E ANY REPRES ESENTATIO ION OR WARRANTY. . STATEM EMEN ENTS IN THIS DOCUMEN ENT (INCLUDIN DING G BUT NOT LIMIT ITED ED TO ANY PRODU DUCT CLAIM IM IN RESPEC ECT OF ANY PRODU DUCT (WHET ETHER ER PROVIDED IDED BY A THIRD PARTY OR OTHER ERWIS ISE) E)) MAY NOT HAVE E NECES ESSARIL ILY OR ADEQUATEL ELY BEEN INDEP EPEN ENDEN ENTLY VERIF IFIED IED OR SUPPORTED ED BY RESEA EARCH, , AND YOU ARE E REQUIR IRED ED TO EXER ERCIS ISE E YOUR OWN DUE DILIG IGEN ENCE E AND JUDGMEN ENT IN RELATIO ION TO SUCH STATEM EMEN ENTS, , NONE OF WHICH SHOULD BE CONSTRUED ED OR DEEM EMED ED TO CREA EATE E ANY RIGHT, , EXPECT ECTATIO ION, , ENTITLEMEN ENT OR BE CONSTRUED ED AS IMPOSIN ING ANY DUTY, , LABIL ILIT ITY OR OBLIG IGATIO ION OF ANY KIND.

• IN SOME

E JURIS ISDIC ICTIO IONS, , THE AVAIL ILABIL ILIT ITY TO USER ERS OF ANY APPLIC ICATIO IONS OR FUNCTIO IONALIT ITIE IES IN THE ARDA PLATFORM AND ANY SERVIC ICES ES, , FEATURES ES OR PRODUCTS, , IF DEVEL ELOPED ED AS DESCRIB IBED ED IN THIS DOCUMEN ENT (OR WITH VARIA IATIO IONS AS MAY BE), , MAY BE REGU GULATED ED BY APPLIC ICABLE E LAW AND REGU EGULATIO ION AND BY THE ACTIONS OF GOVER ERNMEN ENTAL AUTHORIT ITIES IES INCLUDIN ING REGULATORS (INCLUDIN ING BUT NOT LIMIT ITED ED TO HEALTHCARE E PRODUCT REGIS ISTRATIO ION AND LICEN ENSIN ING AND ANY OTHER ER LICEN ENSIN ING, , REGULATORY OR TAX REQUIR IREM EMEN ENTS, , DATA PRIVACY OR DATA PROTECT ECTIO ION REGULATIO IONS, , TELEM EMARKET ETIN ING REGULATIO IONS OR RESTRIC ICTIO IONS ETC), , AND HENCE E NOT ALL SUCH SERVIC ICES ES, , FEATURES ES OR PRODUCTS, , IF DEVEL ELOPED ED AS DESCRIB IBED ED IN THIS DOCUMEN ENT (OR WITH VARIA IATIO IONS AS MAY BE), , MAY BE MADE E AVAIL ILABLE TO USER ERS IN A PARTIC ICULAR JURIS ISDIC ICTIO ION, , OR, , IF MADE E AVAIL ILABLE, E, MAY BE SUBJE JECT TO ADDIT ITIO IONAL MODIF IFIC ICATIO IONS, , REQUIR IREMEN ENTS, , LIMIT ITATIO IONS, , RES ESTRIC ICTIO IONS, , TERMS OR OTHER ER CONDIT ITIO IONS. . PLEA EASE E REVIE IEW AND CONSID IDER CAREF EFULLY THE RISK FACTORS (WHET ETHER ER IN RELATIO ION TO THE ARDA PLATFORM, , THE ARDAT ROUND A TOKEN ENS, , THE ARDAT TOKEN ENS OR OTHER ERWIS ISE) E) AS DESCRIB IBED ED IN THE LIS IST OF RISK FACTORS SET OUT IN THE RELEV EVANT SUBSCRIP IPTIO ION AGREE EEMEN ENTS (WHIC ICH IS NOT MEANT TO BE EXHAUSTIV IVE) E). THE USE OF THE ARDA PLATFORM WILL BE SUBJEC JECT TO USER ER TERMS AND CONDIT DITIO IONS AND/OR LICEN ENSIN ING G AGREEM EEMEN ENTS, , AND POLIC ICIES IES WHIC ICH WILL BE AVAIL ILABLE E WHEN EN AND IF DEVEL ELOPED ED AS DESCRIB IBED ED IN THIS DOCUMEN ENT (OR WITH VARIA IATIO IONS AS MAY BE), , WHIC ICH WILL BE SET OUT IN A SEPARATE E AGREE EEMEN ENT (AND NO EXPEC ECTATIO IONS OF OR RELIA IANCE E ON THE SAME E MAY BE MADE) E). . FOR THE AVOID IDANCE E OF DOUBT, , SUCH END USER ER TERMS AND CONDIT ITIO IONS AND/OR LICEN ENSIN ING AGREE EEMEN ENTS, , AND POLIC ICIE IES ARE E SEPARATE E FROM THE LEGAL TERMS AND CONDIT ITIO IONS GOVER ERNIN ING THE SUBSCRIP IPTIO ION OF ARDAT ROUND A TOKEN ENS AND/OR ARDAT TOKEN ENS.

• ANY INFORMATIO

ION OR DOCUMEN ENTATIO ION (INCLUDIN ING THIS IS DOCUMEN ENT AND ANY SUBSCRIP IPTIO ION AGREE EEMEN ENT FOR THE PURCHASE OF ARDAT ROUND A TOKEN ENS OR ARDAT TOKEN ENS) CIRCULATED ED, , FURNIS ISHED ED OR PUBLIS ISHED ED BY US (OR OUR EMPLOYEE EES, , REPRES ESEN ENTATIV IVES ES OR AFFILIA IATES ES) DOES ES NOT PURPORT TO BE, AND SHALL NOT IN ANY WAY BE CONSTRUED ED AS, , AN OFFER ER TO USE E OR PARTIC ICIP IPATE E IN, OR A SOLIC ICIT ITATIO ION OF AN OFFER ER TO USE E OR PARTIC ICIP IPATE E IN, ALL OR ANY SERVIC ICES ES THAT ARE OR WILL BE PROVID IDED ED, , OR ACTIVIT ITIES IES TRANSACTED ED OR THAT WILL BE TRANSACTED ED, , AS THE CASE E MAY BE, ON THE E ARDA PLATFORM (OR ANY OTHER ER APPLIC ICATIO IONS AND/OR PLATFORMS BUILT THEREON, , WHET ETHER ER DEVEL ELOPED ED OR IN-DEVEL ELOPMEN ENT).

Ove verview: Where Arda fits

Our current health & fitness ecosystem is broken

Raw activity data Health & fitness hardware/software vendor

Generic offers

Health insurers, retailers with loyalty programs, advertisers, health researchers People who should be exercising

Raw data for user to view

People who should be exercising Raw activity data Health & fitness hardware/software vendor

Raw data for user to view Generic offers

Retail offers are blind to customer behaviour and

• ptimum timings

The raw data is not insightful and the health sector can’t engage with it The data is owned by the vendor, not the user Health insurers, retailers with loyalty programs, advertisers, health researchers

PROBLEM PROBLEM PROBLEM

Arda’s AI Platform makes sense of the data, and smart contracts facilitate the sharing of insights from activity data with all participants in the health, wellness & fitness ecosystem

Raw activity data

Meaningful activity data

Coach chin ing insight hts & guidance ce Rewa wards fo for good behavio viour ur Rich customer insight Targeted offe fers / rewards

Raw activity data Health & fitness hardware/software vendor Health insurers, retailers with loyalty programs, advertisers, health researchers People who should be exercising

Connecting 3.2B

2B stakeholders

in one connected ecosystem Total addressable transaction market in this ecosystem is

1. 1.5B 5B transactions per day.

Why can we achieve this?

We are world leaders in activity analysis

• Our co-founders established the world’s first commercial sports science

institute, and have been analyzing activity data for more than 30 years

• Tested and proven at the elite level with World Champions

(cycling, America’s Cup, triathlon, rowing, rugby)

• Tested and proven with tens of thousands of beginners

through corporate health programs

• Built extensive domain-specific IP portfolio

“The benchmark against which all training guides will be measured.”

Frank W. Dick Former President of the European Athletics Coaches Association

This has led to an intellectual property portfolio that uniquely enables us to enrich activity data

For data to to be meani ningful ngful it has to to have e cont ntext xt.

For example, heart rate is meaningless unless we factor in the effort you are putting in, the resistance involved (e.g. walking on flat ground versus climbing a hill), what the heart rate should be given your health status, whether you are tired, and what effort you were supposed to be training at.

And then en to to be useful eful, once e this s data has s cont ntext, xt, it shou

• uld be used to give

e advice e given en to the e perso son who

• is

exerci cisi sing. ng.

Ac Activi vity y Class ssifi fica cation System m and Method (Status: Patent US 9,665,873, EU patent application EP 2539837 A1; Priority Date: 24 Feb 2010; Continuance: US- 2017-0316425 -A1) Au Automa mated Presc scription of Ac Activi vity y Based on Physi sica cal Ac Activi vity y Data: : US20160 6026 2634 3439 39 A1 (Status: Current PCT, US & EU patent application; Priority Date: 11 Oct 2014.)

Our platform and intellectual property is already licensed by partners on runs on a variety of platforms

Major national defence force

Multiple 3-month trials over 5 years with 1,500 total participants showed the value ue of using ng our met etho hods ds

Who cares about richer data and insights?

Health insurers and public health systems care

• The worldwide cost of diabetes is estimated to be US$825 billion
• 1 in 3 Americans and Chinese have pre-diabetes, and active

lifestyles can prevent 60–90% of these people from getting diabetes

• The cost of heart disease in the US alone is US$444 billion
• Regular appropriate exercise can reduce the risk of stroke (37%

decrease), coronary heart disease (21% decrease), heart disease deaths (25% decrease) and all causes of death (13% decrease)

Retailers and advertisers care

• Someone engaged in structured exercise …

– is twice as loyal to the brands associated with that structured exercise – will stick with their exercise for twice as long – spends three times as much as a regular consumer

• Making an offer at the right time in the consumer’s lifecycle

increases conversion rates by over 300%

• Rewarding customer loyalty with our tokens removes the

liability for reward points from the retailer’s balance sheet

Consumers and health device vendors care

• The average user sustains active use of current fitness devices

for only 6–12 weeks

• Only 10% of exercisers achieve their health and fitness goals

(versus 90% who train using our system)

• We can immediately halve the churn rate for users of health

and fitness apps if we move them to structured training

TGE information

Performance Lab Technologies Limited transfers Arda Platform IP to the newly created Singapore incorporated issuer (the “Company")

Performance Lab Technologies Limited is issued 30% of ARDAT tokens in consideration for transfer

• f the IP to the Company
• The Company is a subsidiary
• f Performance Lab

Technologies Limited set up to to facilitate the Arda Platform ecosystem’s transition to a fully decentralised and autonomous network

Establishment of Performance Lab Foundation

ARDAT Tokens will be structured as a BCP compliant utility token, giving participants the right to use the Arda Platform. Both end users that engage in activity, and providers of services to these end users (e.g. health insurers) will pay a fixed monthly cost to use the Arda Platform services. Additionally, ARDAT Tokens will be used to pay for transactions that are completed between and end user and a service provider. It is forecast that by December 2020, these transactions will be turning over 50% of the total supply of tokens on an annual basis.

ARDAT Token: A new currency is born

Note: An ARDAT Token refers only to the main token and not to the ARDAT Round A token sold by Performance Lab Technologies Limited in an early contribution round. For the avoidance of doubt, the Company did not have any involvement in the early contribution round.

TGE Event

To finance the scaling of the Arda platform, the Company will undertake a token generating event and distribute circa 328.5m tokens through a token generating event. This represents 36.5% of the total supply of ARDAT Tokens

• f circa 900 million. The proceeds of this sale will be used to acquire the Arda Platform intellectual property from

Performance Lab Technologies Limited on an arm’s length basis, and to fund the on-going operation of the Arda Platform. ARDAT Token Allocation ARDAT T Purch rchas asers rs in the TGE 36.5% 328,500,000 Pe Performanc rmance Lab Techn hnolo logie ies Limited (Found unders) 25% 225,000,000 Develo lopers Re Reserve 7.5% 67,500,000 Re Reserved by the Comp mpan any 31% 279,000,000 Total al Tokens ns 900,000,000

• 1. Sourcing and incentivising new participants (both End Users

and Data Consumers) who will enhance the Arda platform and ecosystem for all participants

• 2. Operational costs, infrastructure, and developers
• 3. Marketing and PR for the Arda platform
• 4. Supporting and growing the Blockchain and Performance Lab

developer community

The Company will use its ARDAT Token allocation primarily in four ways

Our team

Jon Ackland

Chief Science Officer / Co-Founder

• 20 years as a high-performance consultant

to world champions and world record holders across a range of disciplines

• Author of 9 books, 2 are used as university texts
• BSc, Diploma of Exercise Science

Kerri McMaster

Chief Strategy Officer / Co-Founder

• 20 years working as a specialist in health management
• Creator of disruptive commercial corporate health

management programmes

• Trained at Yoyogi Dojo in Tokyo and winner of two

consecutive world karate titles

Matt Halstead

Chief Technical Officer

• PhD in experimental and computational

neuroscience

• Four years at University of Auckland’s

Bioengineering Institute, working on physiological models and big data.

Senior leadership team

Baruch ter Wal

VP Marketing and User Experience

• Masters in Philosophy (First Class Honours)
• Previously associate with McKinsey and Company,

and a head of R&D at Carter Holt Harvey

• Co-Founder of UX-focused B2B design agency

Waynne Dartnall

Chief Executive Officer

• Founder / CEO / seller
• f several successful global start-ups in USA, UK and NZ.
• History of building scalable business with revenue growth

from $0 to >$100Mpa.

• Experience in business practices, stakeholder

management, and staff leadership

Angus Blair

VP Product

• Extensive experience in Product Management and

User Experience design for a diverse range of media including Web, Mobile, Watch and Conversational UI.

• Powerlifting New Zealand Team Coach and Athlete

Our development team

Performance Lab has a team of software engineers, testers, dev-ops specialists and designers who have been working on the Arda platform for more than five years. They have built robust solutions to meet the needs

• f thousands of end users and companies

such as Oakley, Intel, and Lifebeam. In addition, Performance Lab has a partnership with Centrality.ai, who has taken a strategic stake in the company. Centrality has one of the world’s largest blockchain teams, with over of 40 blockchain engineers that have the skills and experience to deliver world class tools for start-up founders.

Danie niel l Gille lesp spie ie

Chief Operating Officer, Blockhaus

Over 12 years of international banking and private equity experience: fund raising, deal

• rigination, investment and

portfolio management. Held roles in New Zealand with ASB, in London with Deutsche Bank and Fortis BNP Paribas and in the United Arab Emirates with Limitless and Istithmar World. Investment Manager for a portfolio of private equity assets throughout the USA, South East Asia, Africa, and Europe.

Aaro ron n McDo Dona nald ld

Chief Technical Officer, Blockhaus

20-year tech industry veteran having experience leading teams across all aspects of technology. Held leadership positions in large technology companies managing portfolios over $1b in value across engineering and architecture, product development and management, marketing and sales. Aaron is now the managing director and co-founder of Centrality, a Blockchain platform and ecosystem.

LEGAL AND INVESTMENT ADVISORS

Advisory team

Ro Roger r Smith th

Shareholder and the key executive in driving the global growth of a locally

• wned unicorn

(Independent Liquor). Global M&A adviosry board

• f Euronet (NASDAQ:EEFT).

Currently CEO of ePay NZ. Active angel investor including Society One, My HR, Cin7 and Fingermark.

Jero rome me Faury

15 years senior P&L and business management experience. Held GM to regional and functional head roles including Board and Non-Executive or advisory positions. Significant hyper-growth and exec leadership experience across digital payments, healthcare and enterprise software with industry leading companies like Oracle, Orion Health and Payment Express.

Ru Ruita tao Su

Head of Mobile, Centrality More than 20 years in development of mobile applications with local and global companies. Co-founder of several successful start-ups in the U.S. His last 3 applications were U.S Apple featured applications, and Rui has been invited by Apple to present at developer conferences such as WWDC.

For more information including intellectual property and coaching science, please refer to

• ur white paper.

Appendix: ix: Case studies within the ecosystem

Case Study 1: End user, “Andrea”

1. Andrea uses her “powered by Arda” running app, marketed by Sports Co, to track her performance. Because she is so compliant with her training, she gets back many of the tokens she spent on the service as a reward for good behaviour. 2. Sports Co incentivises Andrea by linking her to its loyalty program. She gets vouchers and incentives to use Sports Co gear while she trains. 3. Sports Co knows that customers who train regularly spend three times as much as the average customer, and are twice as likely to recommend their gear to other runners. So they are happy to support Andrea!

Case Study 2: Marketer, “PowerDrink Co”

• 1. PowerDrink Co gives away

tokens with their PowerDrink to be used for Arda training programs and data capture.

• 2. PowerDrink Co forms a

partnership with a big brand, Sports Co, so the token can be used with Sports Co’s fitness application.

• 3. The End User (Andrea) spends

her token within the app to get a custom training program. She sees that she can also spend tokens on getting fitness assessments and subscription to advanced coaching features.

• 4. As she exercises, Andrea’s data is

sent to the cloud for analysis. Her data is transformed into rich insights including exactly what training she did, fitness trends, technique weaknesses, and predictions about future behaviour.

• 5. Research Org wants to include her

data in a health study looking long term BMI reduction. They pay Andrea in tokens.

• 6. Some of the revenue is

re-distributed to everyone who helped bring the valuable data in — which they can use for future Arda services.

Case Study 2 continued …

The full picture

End users and third-party “customers” of the Arda ecosystem can both start off their engagement as Initial Token Purchasers at a TGE. ARDAT is the basis for transactions in the Arda data ecosystem, enabled by the

• blockchain. Data customers use ARDAT to

access data categorised and interpreted by Arda, collected from end users with their consent. These data insights can be used tfor product development, marketing programs, research projects and custom user interactions.

The Company