RETURN ON INFLUENCE I T P L I V E WHO ARE WE? I T P L I V E - - PowerPoint PPT Presentation

P R E S E N T A T I O N

RETURN ON INFLUENCE

WHO ARE WE?

I T P L I V E

WHO ARE WE?

I T P L I V E

WE ARE CONTENT CREATORS

I T P L I V E

ITP Live is part of ITP Media Group, the largest media house in the Middle East. From B2C to B2B, ITP Media Group publishes international digital and print titles such as Harper’s Bazaar, Cosmopolitan, Grazia, Time Out, Arabian Business, GQ, Esquire, Construction Week, Hotelier –

• ver 60 titles in English and Arabic.

OUR EXPERIENCE

I T P L I V E

ITP Live’s social media talents have created over 600 campaigns for clients including Dubai Tourism, British Tourism, Standard Chartered, P&G, Unilever, Etihad Airways, Emirates Airlines, Jaeger L’Coultre, Mall of Emirates, Dubai Mall, among other multinational and regional brands. ITP Live works with over 1000+ regional and international influencers and with agencies including CAA, Viral Nation and WME (William Morris Entertainment), OP Talent among others.

HOW SOCIALLY CONNECTED IS YOUR BRAND?

T W I T T E R

News based social media platform is more popular in KSA and has the highest users worldwide from the country.

I T P L I V E

SOCIAL CHANNELS

Instagram has 1billion monthly active users. Over 60% users log in daily and 90% users are younger than 35. Instagram ad revenue is forecasted to reach $10billion in 2020. It clocks 3.5 billion likes every day.

I N S TA G R A M

I T P L I V E

SOCIAL CHANNELS

YouTube is the world’s second largest search engine and most visited site after Google. YouTube is the 2nd most popular social media platform with 1.9bn users. We watch over 1 billion hours

• f YouTube videos a day, more than Netflix and Facebook video
• combined. 70% of YouTube views come from mobile devices.

Y O U T U B E

Snapchat is a popular messaging app that lets users exchange pictures and videos (called snaps) that are meant to disappear after they're viewed. There are over nine million active daily users in Saudi Arabia alone.

S N A P C H AT

DEFINE YOUR INFLUENCER MARKETING KPIS

IS IS IT IT CREATING AWARENESS?

IS IS IT IT TO GENERATE SALES?

WHAT ARE YOUR BRAND GOALS?

Some common influencer marketing goals for marketers include:

• Increase brand awareness
• Reach new/target audiences
• Improve brand advocacy
• Increase sales
• Manage brand reputation

FINE TUNE YOUR GOALS

Well-defined and clear goals should:

• Be specific. For example, if your goal

is to increase revenue, define by how much in dollars or percent growth.

• Set a timeline. For instance, you

could track the increase in traffic within two weeks of launch.

• Be achievable. Your influencer

program is bound to fail if your criterion for determining its success is unrealistic.

MEASURE WHAT MATTERS

Individual influencer metrics include:

• Total impressions
• Number of clicks to landing

page/website

• Average engagement rate
• Conversions to customers
• Amount of user-generated

content created

• Revenue

CAMPAIGN REPORTING EXAMPLE

Software that generates comprehensive data reports for each campaign, like Influencer Media Value (IMV*),

• utside of the standard campaign reporting to give to the

brand to summarize the key information and results.

INFLUENCE VS INFLUENCER

• Luxury lifestyle - authentic experiences – elegant aesthetics -

personal point of view and recommendation

• The average person spends up to two hours every day on social

media on their phones.

• 88% of the Middle East online population uses social

networking sites daily. Saudi Arabia and the UAE make 80%

• Influencer marketing, which leverages the popularity of social

media stars to promote brands and their products, has emerged as one of the fastest-growing segments of advertising.

• 86% of marketers used social media to promote their brands in

2018 and 92% found it to be effective.

• Influencers impact purchase decisions for new product

launches.

ROSEMINSWORLD

INSTAGRAM INSIGHTS:

Rosemin’s audience is high profile people with majority of them living in the region.

• 71% female followers
• 81% are married
• 95% have children
• Majority of her Rosemin’s followers are

between the ages of 21 – 34 Live Unite (proprietary software) can provide 40 filters to show what Rosemin’s audience like, follow, shop and visit.

WHAT YOU SHOULD BE LOOKING FOR?

• Great content that resonates with their brand

DNA

• An angle to the story that can be told through

an influencer collaboration – authentic relationship

• On-going relationship with the influencer

without making it a hard-sell

• Communicating key messages – it could be a

product launch or an offer or new design

• Collaboration that drives sales - ROI

.

KNOW THE AUDIENCE

Understanding your audience is the key to digital success and conversion. How does your target audience align with the influencer is another important step in a successful influencer campaign that results in ROI (return on investment).

“Authenticity is becoming more important among teens and millennials. They are more jaded as a generation.”

AUTHOR AND BRAND CONSULTANT JE JEETENDRE SEHDEV