Development FL Rural Summit November 6, 2014 . Alex McCoy, MBA, - - PowerPoint PPT Presentation

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Development FL Rural Summit November 6, 2014 . Alex McCoy, MBA, - - PowerPoint PPT Presentation

ED 101: Understanding Organized Economic Development FL Rural Summit November 6, 2014 . Alex McCoy, MBA, CEcD Putnam County Chamber Abbreviations (a.k.a. Alphabet Soup) ED = Economic Development EDO = Economic Development


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ED 101: Understanding Organized Economic Development – FL Rural Summit November 6, 2014

.

Alex McCoy, MBA, CEcD – Putnam County Chamber

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Abbreviations (a.k.a. Alphabet Soup)

  • ED = Economic Development
  • EDO = Economic Development Organization
  • BRE = Business Retention and Expansion
  • SBD = Small Business Development
  • BA = Business Attraction
  • WIB = Local Workforce Investment Board
  • RFP = Request for Proposal
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DEFINING ED

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ED has Different Meanings to Different Constituents

  • Average citizens

– Attracting/retaining jobs that pay living wages which they can perform; improve quality of life

  • Elected officials

– Generate non-residential revenues to pay for services; jobs for constituents; political success

  • Existing business community

– New customers; improved/new workforce skills; economies of scale; shared service burden; innovation

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What is ED?

Organized ED’s Working Definition:

– Organized ED is a deliberate set of programs, policies, or activities intended to improve the economic well being and quality of life, and to create

  • r retain jobs within a community over time

Goals of Organized ED efforts:

a) Create/Retain higher wage jobs b) Grow the community’s non-residential tax base c) Create and distribute wealth d) Help local government plan for the future

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  • Is an ongoing-process
  • Is about doing a lot of

little things right by various players

  • Requires a serious

long term view/ commitment from the public to build the community’s wealth

  • Is NOT an event
  • Is NOT a single act

performed by a single person

  • Is NOT something

that can be switched ON and OFF on a whim, with one year’s lost efforts taking several years to recover from

ED Is/Isn’t

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What’s in ED?

  • BRE
  • SBD & Entrepreneurship
  • BA
  • Tourism
  • Real Estate Development

& Reuse

– Brownfields – Downtown – Product

  • Workforce Development
  • Strategic Planning / Public

Policy

  • Tech-Led Development
  • Neighborhood

Development

  • Development Finance

– Projects – Infrastructure – Product

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The ED Process

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What’s Your Version of ED?

Competitiveness Marketing Relationships Generate Leads

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Each of us has a position to play, and our performance affects the entire team

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The County Store

  • Cashier
  • Security
  • Maintenance
  • Interior Design
  • Price Marker
  • Management
  • Landscapers
  • Human Resources/Training
  • Sales, Marketing, Business

Customer Service, Product Research and Development, & Growth Strategy Advisor Tax Collector Law Enforcement Public Works Planning & Zoning Property Appraiser Elected Officials/Manager Parks & Recreation Public Education Economic Development Organization

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Local EDO Local Govt Airport / Port Authorities Tourism Dev Council (TDC) Development Authorities SBDC CRAs / DDAs / Main Street EFI / DEO Regional Partnerships Regional Council Utility Providers (FPL, Duke) Transportation (Rail, Port, DOT) Workforce (WIB, WF, Schools / College) Banks Others!!!! Chambers Local Partners State / Regional Partners Prospect, Consultant; Client

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Why is ED Important?

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Successful ED Generates:

  • Average Citizens Want:

– Jobs that pay living wages so citizens can have the “American Dream”

  • Existing Businesses Want:

– New markets and customers so they can grow

  • Public Officials Want:

– Non-residential tax revenue – People with good jobs can afford to pay their taxes – Growing businesses generate more revenue Economic Security for All!!!

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The Tax Base

Tax Base

Tangible Personal Property

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Located in Putnam County

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What Does This Have To Do With Us?

  • Take ownership over their Tax Base
  • Many communities are passive when it comes to

growing their tax base and could do a better job expanding it by:

– Be proactive with infrastructure expansions, transportation enhancements, & creating product – Aggressively pursue producer projects – Engage existing stakeholders / businesses to improve the existing business climate – Assist smaller businesses – Promote leadership development throughout community

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American Farmland Trust

  • A group that assists farmers & ranchers protect their

land, produce a healthier environment, & build successful communities

  • Created a Cost of Community Service model to examine

the cost / benefit impact of various land uses on local government

  • Performed more than 125 studies in: CO, CT, FL, GA, ID,

KY, ME, MD, MA, MI, MN, MT, NH, NJ, NY, OH, PA, RI, TN, TX, UT, VA, WA, & WI

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Study’s Limitations

  • Only one coastal community studied
  • No really large MSA’s studied
  • Communities provide different services

depending on the desires of the public

  • Communities provide different levels of

service depending on the desires of the pubic

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Cost of Service Study

Cost of Community Service Study Ratios Leon Co., FL North- ampton Co., VA Appling Co., GA Brooks Co., GA Colquitt Co., GA Miller Co., GA Mitchell Co., GA Thomas Co., GA Residential $ 1.39 $1.13 $ 2.27 $ 1.56 $ 1.28 $ 1.54 $ 1.39 $ 1.64 Com/Ind $ 0.36 $0.97 $ 0.17 $ 0.42 $ 0.45 $ 0.52 $ 0.46 $ 0.38 Ag/Open $ 0.42 $0.23 $ 0.42 $ 0.39 $ 0.80 $ 0.53 $ 0.60 $ 0.66 Source: American Farmland Trust

Producers – Commercial, Industrial; Ag / Open Land Consumers – Residential

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Economic Base Theory

“Primary Employer / Job”

  • Firms that “Export” their goods outside the

community actually “Import” new wealth

  • “Export” firms tend to have higher multiplier

impacts within local economies and create demand for “Secondary Employers / Jobs”

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Primary Vs. Secondary Employers

  • Primary Employers (ex: manufacturing,

distribution, high-end services, etc.)

– bring cash into the community by selling their goods/services outside the community

  • Secondary Employers (ex: retail, most

service based firms, etc.)

– recycle cash already in the local economy – usually driven by local business conditions (ex: amount of area disposable income, number of customers, etc.)

$

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)

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A Look at Residential

  • Assumptions:

– 1) only source of $ is taxes; – 2) only homes are taxed

  • Jefferson County, 2014:

– $24.92 Million Budget – 5,444 Est. # Households, 2008- 2012 (U.S. Census) – Median Value of owner-

  • ccupied housing units =

$113,800, 2008-2012 (U.S. Census)

  • $24.92 Million / 5,444 Units
  • Unit owes $4,577.52 in taxes to County
  • (Fair Market Value (FMV) – Homestead)

x .0083114 Mils

  • $4,577.52 / .0083114 = $550,751.98
  • $550,751.98 + $50,000 = $600,751.98
  • Fair Market Value of each housing unit

must be $600,751.98 for COUNTY to break even

  • Ratio: $1 received for $5.28 spent

– Required FMV / Actual Value of Home

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Relaxing the Model

  • Assumptions:

– 1) taxes are 18.4% of revenue; – 2) only homes are taxed

  • Jefferson County, 2014:

– $24.92 Million Budget – $4.59 Million in Ad Valorem – 5,444 Est. # Households, 2008- 2012 (U.S. Census) – Median Value of owner-

  • ccupied housing units =

$113,800, 2008-2012 (U.S.

Census)

  • $4.59 Million / 5,444 Units
  • Unit owes $843.13 in taxes to County
  • (Fair Market Value (FMV) – Homestead)

x .0083114 Mils

  • $843.13 / .0083114 = $101,442.60
  • $101,442.60 + $50,000 = $151,442.60
  • Fair Market Value of each housing unit

must be $151,442.60 for COUNTY to break even

  • Ratio: $1 received for $1.33 spent

– Required FMV / Actual Value of Home

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Putnam County Parcel Type with Tax Value

Parcel Type Number % Total 99,098 100.0% Vacant Parcels 53,613 54.10% Single Family 16,611 16.76% Mobile Homes 15,301 15.44% Ag/Green Belt 4,113 4.15% Commerce, Ind* 1,294 1.31% Government 1,092 1.10% Institutional 451 0.46% All Others 6,623 6.68%

* Includes Tangible Personal Property Property Appraiser - Parcel Count Nov 11, 2010 Property Appraiser – Tax Value Oct 18, 2010

Ave Value Total Value % $ 37,558 $ 3,721,874,216 100.0% $ 2,080 $ 111,490,784 3.00% $ 68,549 $ 1,138,670,948 30.59% $ 29,188 $ 446,610,734 12.00% $ 14,556 $ 59,868,067 1.61% $ 1,026,757 $ 1,328,623,675 35.70% $ 4,215 $ 4,602,336 0.12% $ 69,397 $ 31,297,848 0.84% $ 90,701 $ 600,709,646 16.14%

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T a x b a s e Time Today Baseline Inflation Residential Growth Level of Service Tangible Asset Deprecation

Taxbase without (re)investment

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Putnam Co. Top 2013 Taxpayers

TOTAL TAXABLE VALUE *

NAME 20-Oct-08 17-Oct-13

  • 1. Seminole Electric

$267,161,206 $305,652,382

  • 2. Georgia Pacific Corp.

$274,885,961 $303,854,430

  • 3. Florida Power & Light

$157,885,864 $203,440,556

  • 4. Continental / Lafarge

$81,354,979 $65,102,556

  • 5. Clay Electric Coop., Inc.

$41,643,939 $45,480,880

  • 6. Wal-Mart

$13,733,574 $17,285,084

  • 7. Putnam Community Medical Center

$16,144,023 $16,256,378

  • 8. BellSouth Telecommunications / AT&T

$23,868,261 $15,758,581

  • 9. CSX Transportation

$14,738,976 $15,484,750

  • 10. ComCast

N/A $10,148,303

* Total taxable value includes real, tangible personal and centrally assessed properties. Putnam County Property Appraiser: Final Tax Roll - Oct 17, 2013

  • Est. $113 MM
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Contribution to County General Revenue as a % of Taxes Levied 1997 & 2009

1997 2009 1997 2009 1997 2009 1997 2009 Residential Commercial Industrial Agriculture Alachua Co 51.3% 57.3% 12.0% 12.7% 1.8% 2.5% 2.6% 2.3% Baker Co 36.7% 50.7% 6.0% 7.5% 1.5% 4.4% 19.3% 13.9% Bradford Co 59.2% 62.6% 9.9% 8.7% 2.0% 1.4% 14.7% 10.0% Clay Co 72.7% 75.9% 12.1% 11.6% 1.8% 1.6% 1.6% 0.7% Columbia Co 48.6% 57.4% 13.5% 13.7% 2.4% 4.7% 10.0% 6.6% Duval Co 57.5% 62.5% 18.0% 18.0% 6.5% 6.3% 0.3% 0.6% Flagler Co 77.6% 79.4% 8.7% 9.0% 1.1% 1.2% 1.8% 0.5% Nassau Co 68.3% 79.8% 11.6% 9.2% 3.2% 1.8% 5.5% 2.0% Putnam Co 64.5% 66.0% 7.7% 7.3% 3.8% 3.2% 3.1% 1.4%

  • St. Johns Co

78.4% 80.5% 9.8% 9.2% 1.2% 1.1% 1.3% 0.6% Volusia Co 73.9% 73.3% 13.2% 12.6% 2.2% 2.3% 0.9% 0.7% Florida Average 69.2% 69.9% 13.6% 14.2% 3.1% 3.8% 1.5% 0.9% Source: FL Statistical Abstract 1998 & 2010 * Excludes Tangible Personal Property Tax

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Contribution to County General Revenue as a % of Taxes Levied 1999 & 2009

Community 1999 2009 1999 2009 1999 2009 1999 2009 Residential Commercial* Industrial* Agriculture

Gadsden Co 53.5% 63.5% 7.0% 7.4% 4.4% 4.0% 13.6% 8.7%

Jefferson Co 31.1% 52.5% 8.3% 5.9% 0.9% 0.9% 42.6% 24.9%

Leon Co 52.2% 60.5% 14.1% 13.8% 1.8% 1.9% 0.8% 0.5% Madison Co 41.0% 47.5% 7.5% 7.0% 2.9% 6.9% 31.9% 21.7% Suwannee Co 52.2% 58.8% 7.7% 10.0% 1.7% 4.4% 21.5% 15.3% Taylor Co 44.7% 57.7% 8.5% 8.6% 9.7% 2.0% 16.8% 11.1% Wakulla Co 56.9% 73.7% 5.1% 5.4% 1.4% 1.6% 6.8% 4.5%

Area Average 47.8% 59.2% 8.3% 8.3% 3.3% 3.1% 19.1% 12.4%

FL Statistical Abstract 2000 & 2010

* This is real property (buildings & land) & ignores tangible personal property tax

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ED is Where Gov’t Can Spend $ to Make $

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What Does All This Cost?

Incentives, Business Parks, Industrial Parks, Speculative Buildings, Marketing Materials, Trade & Industry Shows, Relationship Building & Maintenance Time, Researching

  • n / for Clients, Meeting with Site Selectors,

Expanding Water / Sewer / Road / Rail / Airport Capacity, Improving K-16 Educational Opportunities, Comprehensive Plans, Zoning, Future Land Use, etc., etc., etc. . . .

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An Economist measures in

  • pportunities,

not in money!!!

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What Did You Forgo by Not Investing?

By Not Investing Over Time, Communities Lose Out On: Jobs, Increased Home Values, New Customers for Existing Businesses, Existing Business Expansions, Additional Tax Revenues for: New Schools, Textbooks, After School Programs, Art / Music Classes, Athletics, Teachers, Police Officers, Fire Fighters, Road Repairs, Jails, Parks, Reductions in Slum / Blight, etc., etc., etc. . . .

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The Real Question Becomes: “Can You afford not to do it???”

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What Makes Great Quality of Life?

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Stage 3

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Summary: What is ED? & Why is it Important?

  • ED means different things to almost everyone
  • Organized ED is about growing wealth for a

community, region, or state over time

  • Quality ED adds to the Quality of Life / Place
  • Communities need strong tax revenue to

maintain/expand their existing level of service

  • ED is only place communities can spend

resources to generate new revenues

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Thank You

Alex McCoy, MBA, CEcD Putnam County Chamber of Commerce Palatka, FL 386-328-1503 alex@pcccfl.org

www.putnamcountychamber.com