Retail trends, including the shuttering of many retail - PowerPoint PPT Presentation

HARD FACTS & DATA FOR DEVELOPMENT OF ENTERTAINMENT IN CENTERS

Retail trends, including the shuttering of many retail institutions, has created a lot of anxiety but also a lot of opportunities .

This panel hopes to give you some information that might alleviate some of that anxiety and help you explore the opportunities in a strategic manner.

So how do we turn a lemon into lemonade? It’s a little bit of art and more science than you probably know

EDWARD SHAW Entertainment + Culture Advisors

RAY GIANG Management Resources

DAVID JOHNSON Merlin Entertainments

GARY HANSON Triple Five

JOHN PLUMPTON RevelHouse

And now the fine print….... The information we give is specific to in-mall entertainment only. Out-parcel parking lot locations and independent park locations operate under separate premises. The information we give is specific to in-mall entertainment only. Out-parcel parking lot locations and independent park locations operate under separate premises. The information we give is specific to in-mall entertainment only. Out-parcel parking lot locations and independent park locations operate under separate premises. The information we give is specific to in-mall entertainment only. Out-parcel parking lot locations and independent park locations operate under separate premises. The information we give is specific to in-mall entertainment only. Out-parcel parking lot locations and independent park locations operate under separate premises. The information we give is specific to in-mall entertainment only. Out-parcel parking lot locations and independent park locations operate under separate premises. The information we give is specific to in-mall entertainment only. Out-parcel parking lot locations and independent park locations operate under separate premises. The information we give is specific to in-mall entertainment only. Out-parcel parking lot locations and independent park locations operate under separate premises. The information we give is specific to in-mall entertainment only. Out-parcel parking lot locations and independent park locations operate under separate premises. The information we give is specific to in-mall entertainment only. Out-parcel parking lot locations and independent park locations operate under separate premises. The information we give is specific to in-mall entertainment only. Out-parcel parking lot locations and independent park locations operate under separate premises. The information we give is specific to in-mall entertainment only. Out-parcel parking lot locations and independent park locations operate under separate premises. The information we give is specific to in-mall entertainment only. Out-parcel parking lot locations and independent park locations operate under separate premises. The information we give is specific to in-mall entertainment only. Out-parcel parking lot locations and independent park locations operate under separate premises. The information we give is specific to in-mall entertainment only. Out-parcel parking lot locations and independent park locations operate under separate premises.

MIXING ENTERTAINMENT & HOSPITALITY WITH RETAIL IS NOT A NEW IDEA

Triple Five live by the philosophy that you should put on a show each and every day Create a “Hallabaloo”

1 SEVEN YEAR OLDS DON’T PAY FOR PANTS 2 MIDDLE AGED MEN DON’T RIDE ON SWINGING SHIPS 3 YOU NEED TO UNDERSTAND “PLAYONOMICS" 4 EVERY PROJECT NEEDS A DESIGNATED DRIVER

1 SEVEN YEAR OLDS DON’T PAY FOR PANTS

The median amount of money $59,039 the average parents makes more than their 7 year old kid Number of attraction guests 20-35% that might be considered tourists The distance that your local 10 miles guest will drive further if you have an appealing attraction in addition to retail

SEVEN YEAR OLDS DON’T PAY FOR PANTS

2 MIDDLE AGED MEN DON’T RIDE ON SWINGING SHIPS

Average number of activities 1500 required per hour in an average entertainment centre 36 Hourly throughput of 6 VR units or climbing walls per hour 180 Hourly throughput of an equivalent sized play structure

MIDDLE AGED MEN DON’T RIDE ON SWINGING SHIPS

3 YOU NEED TO UNDERSTAND “PLAYONOMICS”

Percentage that your entertainment center visitor spends 15% on retail ore than your typical retail visitor Percent that a typical 50% entertainment center earns per square foot vs typical retail $300- Typical cost per ft2 for branded $500 attractions

YOU NEED TO UNDERSTAND “PLAYONOMICS”

4 YOU NEED A DESIGNATED DRIVER

The time you are actually utilizing 30% your equipment during the average week Number of businesses you are 3 directly or indirectly involved in- entertainment, food, retail The number of your guests who will 99% eat or drink in conjunction with their visit

YOU NEED A DESIGNATED DRIVER

What are we really telling you to consider?

1 THE GOAL IS TO ATTRACT PAYING CROSSOVER CUSTOMERS 2 BE STRATEGIC IN SELECTING CONCEPTS OR PROGRAMS. IT’S AS MUCH SCIENCE AS ART 3 BE OPEN TO A VARIETY OF BUSINESS MODELS. UNDERSTAND INDIRECT BENEFIT. 4 UNDERSTAND THE OPERATIONS OF THIS SECTOR TO MAXIMIZE POTENTIAL

PROGRAMMING FINANCE MARKET OPERATIONS IT’S A JUGGLING ACT, BUT THE RESULTS CAN BE TREMENDOUS

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