Retail trends, including the shuttering of many retail - - PowerPoint PPT Presentation

HARD FACTS & DATA

FOR DEVELOPMENT OF ENTERTAINMENT IN CENTERS

Retail trends, including the shuttering of many retail institutions, has created a lot of anxiety but also a lot of

• pportunities.

This panel hopes to give you some information that might alleviate some of that anxiety and help you explore the

• pportunities in a strategic

manner.

So how do we turn a lemon into lemonade?

It’s a little bit of art and more science than you probably know

EDWARD SHAW

Entertainment + Culture Advisors

RAY GIANG

Management Resources

DAVID JOHNSON

Merlin Entertainments

GARY HANSON

Triple Five

JOHN PLUMPTON

RevelHouse

And now the fine print…....

The information we give is specific to in-mall entertainment only. Out-parcel parking lot locations and independent park locations operate under separate premises. The information we give is specific to in-mall entertainment only. Out-parcel parking lot locations and independent park locations operate under separate premises. The information we give is specific to in-mall entertainment only. Out-parcel parking lot locations and independent park locations operate under separate

• premises. The information we give is specific to in-mall entertainment only. Out-parcel parking lot locations and

independent park locations operate under separate premises. The information we give is specific to in-mall entertainment

• nly. Out-parcel parking lot locations and independent park locations operate under separate premises. The information

we give is specific to in-mall entertainment only. Out-parcel parking lot locations and independent park locations operate under separate premises. The information we give is specific to in-mall entertainment only. Out-parcel parking lot locations and independent park locations operate under separate premises. The information we give is specific to in-mall entertainment only. Out-parcel parking lot locations and independent park locations operate under separate premises. The information we give is specific to in-mall entertainment only. Out-parcel parking lot locations and independent park locations operate under separate premises. The information we give is specific to in-mall entertainment only. Out-parcel parking lot locations and independent park locations operate under separate premises. The information we give is specific to in-mall entertainment only. Out-parcel parking lot locations and independent park locations operate under separate

• premises. The information we give is specific to in-mall entertainment only. Out-parcel parking lot locations and

independent park locations operate under separate premises. The information we give is specific to in-mall entertainment

• nly. Out-parcel parking lot locations and independent park locations operate under separate premises. The information

we give is specific to in-mall entertainment only. Out-parcel parking lot locations and independent park locations operate under separate premises. The information we give is specific to in-mall entertainment only. Out-parcel parking lot locations and independent park locations operate under separate premises.

MIXING ENTERTAINMENT & HOSPITALITY WITH RETAIL IS NOT A NEW IDEA

Triple Five live by the philosophy that you should put on a show each and every day Create a “Hallabaloo”

SEVEN YEAR OLDS DON’T PAY FOR PANTS

1

MIDDLE AGED MEN DON’T RIDE ON SWINGING SHIPS

2

YOU NEED TO UNDERSTAND “PLAYONOMICS"

3

EVERY PROJECT NEEDS A DESIGNATED DRIVER

4

SEVEN YEAR OLDS DON’T PAY FOR PANTS

1

$59,039

The median amount of money the average parents makes more than their 7 year old kid

20-35%

Number of attraction guests that might be considered tourists

10 miles

The distance that your local guest will drive further if you have an appealing attraction in addition to retail

SEVEN YEAR OLDS DON’T PAY FOR PANTS

MIDDLE AGED MEN DON’T RIDE ON SWINGING SHIPS

2

1500

Average number of activities required per hour in an average entertainment centre

36

Hourly throughput of 6 VR units or climbing walls per hour

180

Hourly throughput of an equivalent sized play structure

MIDDLE AGED MEN DON’T RIDE ON SWINGING SHIPS

YOU NEED TO UNDERSTAND “PLAYONOMICS”

3

15%

Percentage that your entertainment center visitor spends

• n retail ore than your typical retail

visitor

50%

Percent that a typical entertainment center earns per square foot vs typical retail

$300- $500

Typical cost per ft2 for branded attractions

YOU NEED TO UNDERSTAND “PLAYONOMICS”

YOU NEED A DESIGNATED DRIVER

4

30%

The time you are actually utilizing your equipment during the average week

3

Number of businesses you are directly or indirectly involved in- entertainment, food, retail The number of your guests who will eat or drink in conjunction with their visit

99%

YOU NEED A DESIGNATED DRIVER

What are we really telling you to consider?

THE GOAL IS TO ATTRACT PAYING CROSSOVER CUSTOMERS

1

BE STRATEGIC IN SELECTING CONCEPTS OR

• PROGRAMS. IT’S AS MUCH SCIENCE AS ART

2

BE OPEN TO A VARIETY OF BUSINESS

• MODELS. UNDERSTAND INDIRECT BENEFIT.

3

UNDERSTAND THE OPERATIONS OF THIS SECTOR TO MAXIMIZE POTENTIAL

4

MARKET PROGRAMMING FINANCE OPERATIONS

IT’S A JUGGLING ACT, BUT THE RESULTS CAN BE TREMENDOUS

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