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Renewing Matas Annual Report 2019/20, corona impact & strategy update C o n f e r e n c e c a l l 2 7 M a y 2 0 2 0 Agenda for the 1 conference call CEO comments on Matas current situation Results and strategy update FY 2019/20


  1. Renewing Matas Annual Report 2019/20, corona impact & strategy update C o n f e r e n c e c a l l 2 7 M a y 2 0 2 0

  2. Agenda for the 1 conference call CEO comments on Matas’ current situation Results and strategy update FY 2019/20 2 Corona impact on key financials & Q1 2020/21 Trading Update 3 Financial results for 2019/20 4 Strategy update: Renewing Matas towards 2022/23 5 Financial ambitions and capital allocation principles unchanged Results and strategy update FY 2019/20 | 2

  3. CEO comment: Solid financials results and clear strategic progress Key messages: 2019/20 results, corona impact and strategy update Pre-corona pandemic FY 2019/20 results on track Topline growth at 4.2% (estimated above 5.5% pre-corona) ✓ Underlying growth at 0.7% (estimated above 2% pre-corona) ✓ EBITDA margin before special items and IFRS 16 at 14% (estimated well above 14% pre-corona) ✓ Corona pandemic impact – a stress test for our business model Temporary drop in sales and liquidity, but fast recovery starting third week of lockdown ✓ Online sales booming ✓ Supply chain volatility and sudden demand changes increase inventories ✓ Renewing Matas strategy execution on track Phase one: Solid strategic progress and tangible results – especially digital ✓ Phase two: Staying the course and accelerating the transformation ✓ Financial targets and ambitions No short term financial targets for 2020/21 due to corona induced uncertainty ✓ 2022/23 financial ambitions intact, but increased macro risk ✓ 2019/20 dividend suspended ✓ Results and strategy update FY 2019/20 | 3

  4. COVID-19 effects on Q4 2019/20 and preliminary outlook for Q1 2020/21 COVID-19 effects: Key financials Estimated Q4 Preliminary Q1 Revenue ~DKK 50 m drop Index 107 YoY Cost ~DKK 5 m increase Operating cost increase EBITDA ~DKK 20 m drop Limited margin pressure, partially one-offs Working ~DKK 60 m increase Positive NWC development capital Cash flow ~DKK 75 m decrease Normalising Results and strategy update FY 2019/20 | 4

  5. Sales dropped post lockdown but recovered in spite of ~35 store closures COVID-19 effects: Overall sales Index: Weekly sales compared to same period last year 1 Q4 2019/20 Q1 2020/21: 1 April – 17 May Index: ~99 Index: ~107 1 Jan – 10 Mar 11 Mar 11 – 31 March 17 May Index 2: ~105 Index: ~75 ~5 stores closed Remaining stores ~20 stores reopened reopened ~30 stores Lock closes down 105 Index 100 11 12 13 14 15 16 17 18 19 Week ~DKK +30 m ~DKK -50 m ~DKK +30 m Results and strategy update FY 2019/20 | 5 1. Measured as 7 day moving average, total sales including Firtal. 2. Corrected for leap day.

  6. COVID-19 accelerated the channel shift, but stores are regaining share COVID-19 effects: Channel shift per week & pick-up in store Channel shift: Online vs. offline share of sales and share of online orders delivered to physical stores Q4 2019/20 Q1 2020/21: 1 April – 17 May 11 Mar 17% 22% 43% 57% 83% 78% Online Matas’ stores Store pickup 1-10 11 12 13 14 15 16 17 18 19 20 Week Lockdown Results and strategy update FY 2019/20 | 6

  7. matas.dk sales reached unseen index levels following the lock down COVID-19 effects: matas.dk sales and Net Promotor Score development Q4 2019/20 Q1 2020/21: 1 April – 17 May 67.5 70.4 Included 4 days with Index: ~149 Index: ~302 index +500 and 1 matas.dk matas.dk super day with index NPS NPS +1,000 (Net Promotor Score) (Net Promotor Score) 11 Mar Lockdown Index 100 1-10 11 12 13 14 15 16 17 18 19 20 Week Results and strategy update FY 2019/20 | 7

  8. Health & Wellbeing is outperforming under COVID-19 COVID-19 effects: Category mix March April Index by category Index by category Mass Beauty Mass Beauty High-End Beauty High-End Beauty Health & Wellbeing Health & Wellbeing Total Total 50 100 50 100 Results and strategy update FY 2019/20 | 8

  9. Key financials 2019/20 Financial results: 2019/20 vs. 2018/19 (pre IFRS 16) Gross margin Cost* Revenue EBITDA* before special items (%) (DKK m) (DKK m) (DKK m) Special items EBITDA -0.4%-points +4.2% Other external costs Special items LFL 0.7% Staff costs -30.7 DKK +92.7 DKK 548.6 517.9 1,133 1,040 44.9% 44.5% 404 3,689 355 3,541 529.7 496.4 740 704 18.9 21.5 -19 -11 18/19 19/20 18/19 19/20 18/19 19/20 18/19 19/20 Adj. net profit* Free cash flow* Transactions** Basket size** (DKK m) (DKK m) (# m) (DKK) +3.6% -13.4% -3.5% DKK 75 m negative COVID-19 effect 234 343 21.0 169 20.3 163 297 -71 18/19 19/20 18/19 19/20 18/19 19/20 18/19 19/20 Results and strategy update FY 2019/20 | 9 * Before effect from IFRS 16. ** Excluding transactions from Firtal Group.

  10. Long term trends: Revenue, Gross Margin and EBITDA Financial results: 2017/18 to 2019/20 Revenue growth (%) Gross Margin (%) Gross margin Like-for-like growth LTM gross margin LTM LFL growth 2.1 45.8 45.6 Excluding COVID-19 effects 0.7 44.7 44.9 0.5 44.5 44.4 -1.4 -2.6 -2.2 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 17/18 18/19 19/20 17/18 18/19 19/20 EBITDA margin* Before special items (DKK m) Revenue & EBITDA (DKK m) EBITDA b. spec. items Revenue LTM EBITDA b. spec. Items LTM Revenue EBITDA margin before special items Excluding COVID-19 effects LTM EBITDA margin before special items 250 1.200 1.000 200 16.0% 817 800 15.5% 828 769 150 600 14.0% 400 100 11.6% 200 8.8% 10.9% 96 72 84 50 0 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 17/18 18/19 19/20 17/18 18/19 19/20 Results and strategy update FY 2019/20 | 10 * Before effect from IFRS 16.

  11. Cost development: Underlying decline of DKK 16 m in 2019/20 Financial results: 2018/19 vs. 2019/20 Cost development 2019/20 vs. 2018/19 Other external costs Staff costs (DKK m) (DKK m) In 2019/20, total operating costs (ex one-offs) were up DKK 93 m from 2018/19 +59.5 +33.2 Cost drivers FY 400.3 732.6 30.3 57.7 ↑ Added cost from Firtal and Kosmolet of DKK 68 m 699.4 340.8 5.9 14.2 compared to FY 2018/19 ↑ Added cost for fuelling matas.dk of DKK 41 m ↓ Permanent reductions in underlying cost base compared to FY 2018/19 from cost efficiency 698.3 709.5 actions within store operations as well as HQ 346.5 340.6 process optimisation -3.9 -14.1 -4.8 -7.2 18/19 19/20 18/19 19/20 Special items OPEX Firtal and Kosmolet OPEX Matas Results and strategy update FY 2019/20 | 11

  12. Cash flow, working capital and trade payables Financial results: 2018/19 vs. 2019/20 FY 2019/20 FY 2018/19 Change Cash flow and working capital developments DKK million Pre IFRS 16 Pre IFRS 16 YoY Cash generated from operations was an • Cash from operations before changes to working capital 503.7 536.5 -32.8 inflow of DKK 312.9 million before IFRS 16 in Changes to working capital -190.8 29.6 -220.4 2019/20, against an inflow of DKK 566.1 million Cash from operations* 312.9 566.1 -253.2 in 2018/19, a drop of DKK 253 million Paid taxes -48.2 -93.3 45.2 The drop was primarily due to a large rise in • Cash flow from operating act. 264.8 472.8 -208.0 working capital as inventories rose while CAPEX -192.5 -128.3 -64.2 trade payables fell Acquisitions -143.1 -110.7 -32.4 The fall in Trade Payables was due these • Cash flow from investing act. -335.6 -239.0 -96.6 being unusually high at the end of 2018/19 Free cash flow -70.8 233.8 -304.6 plus some differences in the timing of * Including changes to working capital. payments around year end. There was no deterioration in our payment terms Trade payables, effect on working capital, YoY (DKK m) CAPEX was DKK 64 m higher, primarily due to • investments in Matas Life and in online activities including the new webshop facility Cash flow normalised in Humlebæk and HQ renovations -52 in Q1 2020/21 Acquisitions rose by DKK 32 m compared to • LY (Kosmolet & DFS) Q4 19/20 YoY Results and strategy update FY 2019/20 | 12

  13. Inventories: Increase from online logistics, acquisitions and COVID-19 Financial results: 2018/19 vs. 2019/20 Inventories per quarter Inventories, Q4 2019/20, change from last year (DKK m) (DKK m) 177 75 1,000 963 33 918 902 826 799 792 790 786 773 756 749 24 46 Existing business Growth areas Covid-19 Total inventory Q1 Q2 Q3 Q4 increase Inventories Covid-19 Humlebæk facility Total inventory increase 2017/18 2018/19 2019/20 Acquisitions (Kosmolet and Firtal) Results and strategy update FY 2019/20 | 13

  14. Renewing Matas Phase 1: 2017/18 to 2019/20 Clear strategic progress and results Phase 2: 2020/21 to 2022/23 Accelerating the transformation

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