Relationship between Programming And Membership
Target Demographics Recent Graduate Young Professional New Mom Graduate Student Working Professional Working Mom
1. Professional Development 2. Mission Activities 3. Giving back 4. Personal Growth to the community
Understanding Your Target Audience Mid-career Professional with Late career Early retirees without children children still at home
Where to find them? Alumni Networks Stockton (CA) Branch Tabling at a LGBTQ Pride Festival
Direct and Indirect Recruitment Tactics Direct Indirect • • Hanging posters Tabling • Posting on social media • Flyering • E- mailing your branch’s listserv • Sending individual e-mails • E- mailing other organizations’ networks or listservs • Calling national members • Contacting local newspapers and radio/TV stations • Making announcements at • Submitting a blurb to local other meetings and events newsletters with sign-up sheet
RECRUITMENT TOOLS • Recruitment Resource • Elevator Pitch Worksheet • Recruitment Tip Sheet • Member Orientation Resource
Why Programming is Important to Recruitment
How to Reinvigorate Your Programs for a Younger Demographic • Know the interests of your members. • When designing branch programming and community engagement efforts, make intersectionality a priority. • Design your programs to promote participation.
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