Relationship between Programming And Membership Target - - PowerPoint PPT Presentation

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Jan 08, 2023 398 likes •525 views

Relationship between Programming And Membership Target Demographics Recent Graduate Young Professional New Mom Graduate Student Working Professional Working Mom 1. Professional Development 2. Mission Activities 3. Giving back 4.

SLIDE 1

Relationship between Programming And Membership

SLIDE 2

SLIDE 3

Target Demographics

Recent Graduate Young Professional New Mom Working Mom Graduate Student Working Professional

SLIDE 4

1. Professional Development
2. Mission Activities
3. Giving back

to the community

4. Personal Growth

SLIDE 5

Understanding Your Target Audience

Mid-career without children Professional with children still at home

Late career Early retirees

SLIDE 6

SLIDE 7

Where to find them?

Alumni Networks Stockton (CA) Branch Tabling at a LGBTQ Pride Festival

SLIDE 8

Direct and Indirect Recruitment Tactics

Direct

Tabling
Flyering
Sending individual e-mails
Calling national members
Making announcements at
ther meetings and events

with sign-up sheet

Indirect

Hanging posters
Posting on social media
E-mailing your branch’s listserv
E-mailing other organizations’

networks or listservs

Contacting local newspapers and

radio/TV stations

Submitting a blurb to local

newsletters

SLIDE 9

RECRUITMENT TOOLS

Elevator Pitch Worksheet
Recruitment Tip Sheet
Member Orientation

Resource

Recruitment Resource

SLIDE 10

Why Programming is Important to Recruitment

SLIDE 11

How to Reinvigorate Your Programs for a Younger Demographic

Know the interests of your members.
When designing branch programming and

community engagement efforts, make intersectionality a priority.

Design your programs to promote