Recommendations and Best Practice 14.10.2014 Bert Baumann Technical - - PowerPoint PPT Presentation

▶
recommendations and best practice
SMART_READER_LITE
LIVE PREVIEW

Recommendations and Best Practice 14.10.2014 Bert Baumann Technical - - PowerPoint PPT Presentation

Nov 14, 2023 132 likes •572 views

Recommendations and Best Practice 14.10.2014 Bert Baumann Technical Consultant PayPal Germany 01 WPS vs EC Technology Magento and PayPal Different technologies PayPal always recommends the usage of EC Technology API Benefits Scaling and

slide-1
SLIDE 1

Recommendations and Best Practice

14.10.2014

slide-2
SLIDE 2

Bert Baumann

Technical Consultant PayPal Germany

slide-3
SLIDE 3

WPS vs EC Technology

01

slide-4
SLIDE 4

Magento and PayPal

Different technologies

PayPal always recommends the usage of EC Technology

slide-5
SLIDE 5

API Benefits

Scaling and Flexibility

  • Automize different back-office processes.
  • To become scalable with WPS you have to use API-technology

(Tracking, Reporting, Refunds)

  • Within the API-Response you will recive important informations

(e.g. PayerID for loyalty programms or fraud prevention).

  • Integration of POS will only be possible via ECx-APIs
slide-6
SLIDE 6

API Benefits

Scaling and Flexibility

  • Express Checkout Shortcut will be available
  • In-App Integration is not available via WPS
  • The completion of sale is at the merchant side with the integration of API
  • X-/up-selling after completion of sale
  • Even more amazing PayPal solutions are available
  • deffered settlement
  • Subscriptions
  • Callback API
  • and many more
slide-7
SLIDE 7

API Benefits

Security and more

  • More and even better possibilies for debugging.
  • HTML call could be manipulated before it is passed to the PayPal environment

(so u have ever to use Instant Payment Notification for proof for corectness)

  • Think about smooth checkout flows like seamless checkout:
slide-8
SLIDE 8

Seller Protection

02

slide-9
SLIDE 9

Magento and PayPal

System => Configuration => Payment Methods => PayPal Payment Solutions

slide-10
SLIDE 10

PayPal Seller Protection

Seller Protection Cases

  • Reversals of bank account payments; including all risks of direct debiting (non-sufficient funds,

unauthorized access, returns).

  • Chargebacks from credit card payments.
  • Reversals due to unjustified claims under the terms of PayPal Buyer Protection or the PayPal

Standard Buyer Complaint Process.

  • Chargebacks from payments not authorized by the owner of the PayPal Account.
  • For the full PayPal Seller Protection Experience – please visit:

https://www.paypal.com/de/webapps/mpp/ua/sellerprotection-full?locale.x=en_DE

slide-11
SLIDE 11

PayPal Seller Protection

Seller Protection Coverage and not covered

  • The item purchased is a tangible, physical item that can be shipped.
  • Furthermore, the following items/cases are not covered
  • Non-tangible goods, services, gift vouchers, airline tickets, downloads, software licenses and other

non-physical goods

  • Vehicles with a motor, especially automobiles, motorcycles, boats and aircrafts
  • Items that cannot be shipped
  • Items picked up by the Buyer
  • For the full PayPal Seller Protection Experience – please visit:

https://www.paypal.com/de/webapps/mpp/ua/sellerprotection-full?locale.x=en_DE

slide-12
SLIDE 12

PayPal Seller Protection

Eligibility

  • PaymentStatus == Complete
  • Reply to any requests PayPal
  • item not violate the PayPal Acceptable Use Policy
  • shipped the item and PayPal is provided proof of shipment
  • sent the item to the correct shipping address
  • the Seller must have shipped the item within 7 calendar days after receiving the payment
  • Ensure via PaymentAction (!)
  • For the full PayPal Seller Protection Experience – please visit:

https://www.paypal.com/de/webapps/mpp/ua/sellerprotection-full?locale.x=en_DE

slide-13
SLIDE 13

Best Practices

Increase Conversion Rate

03

slide-14
SLIDE 14

We’re aiming for the best possible implementation… …to provide the perfect user experience

slide-15
SLIDE 15

Win Win

Sales Experience

slide-16
SLIDE 16

User Experience

Best Practices AB Testing

Analytics

Data Research API Analysis

Operational Improvements

slide-17
SLIDE 17

User Experience

04

slide-18
SLIDE 18

User Experience FrontEnd

Some user Experience Criteria

  • PayPal Logo – Startpage
  • PayPal Logo – Product Detail Page
  • Guest Checkout available
  • PayPal Logo and Text – Payment Method
  • „What is PayPal?“ – Pop-Up
  • No Surcharging
  • Pass line items and Merchant Logo
slide-19
SLIDE 19

PayPal Login

€100,00 max@mustermann.de

Abbrechen und zurück zu Händlername.

max@mustermann.de

€100,00

LOGOIMG HEADERIMG

slide-20
SLIDE 20

PayPal Review

Warenkorbübersicht

Abbrechen und zurück zu Händlername. €100,00

  • Musterstr. 1 12345 Musterstadt

Max Mustermann €100,00 EUR Artikelname €100,00 EUR Zwischensumme Händlername €100,00 €100,00 EUR Artikelname €105,00 EUR Zwischensumme Händlername €5,00 EUR Versandkosten

Abbrechen und zurück zu Händlername.

€100,0

  • Musterstr. 1 12345 Musterstadt

Max Mustermann

€100,00 EUR Artikelname €100,00 EUR Zwischensumme Händlername €100,00 EUR Artikelname €105,00 EUR Zwischensumme Händlername €5,00 EUR Versandkosten €100,00

slide-21
SLIDE 21

Payment Processing with PayPal

PayPal Express Checkout Shortcut

paymentflow pages not longer necessary PayPal Express start product detail page shopping cart shipping address selection of payment method

  • rder
  • verview
  • rder

confirmation PayPal Login registration PayPal Review

slide-22
SLIDE 22
slide-23
SLIDE 23

Impact Conversion Rate

AB Testing – Example Merchant Data

0,17   1,27  0,52  0,04

PP Logo Payment Page ECS PP Pre-selected What is PP PP Logo Homepage

 0.97

+2.76% CR

 0,13

PP USP

slide-24
SLIDE 24

Analytics

05

slide-25
SLIDE 25

PayPal Data Research

Warenkorb Auftrags- bestätigung PayPal Review PayPal Login Adressdaten Account- erstellung Produktseite Startseite Bestell- übersicht

PayPal Login Page PayPal Review Page

slide-26
SLIDE 26

PayPal Data Research

Conversion rate potential

Example 45.12% Drop Off Industry 29.53% Drop Off

slide-27
SLIDE 27

PayPal Data Research

Conversion rate potential

2,39% 5,15%

slide-28
SLIDE 28

API Analysis

API Error Potential Report

Category Description Effort Sales Impact Flow Change 2% of Do Express Checkout API failures are returning error code 10486. When this error is received the buyer should be redirected back to PayPal to select a different payment source and the first one they selected failed Medium +$30k/month API Error 2% of Get Express Checkout API call failures are due the express checkout token being invalid. Research issue with merchant to determine why this is happening. Error code: 10410 GetEc is missing token (Tokenhandling review) Medium +$38k/month Account Configuration 22% of Do Refund API failures are due to the refund being sent outside of the refund period. Work with merchant to determine if the refund period should be extended to better match their business logic. Error code: 10009 Medium +$0k/month

* - Status: C = Complete, IP = In Progress, D = Deferred

slide-29
SLIDE 29

API Analysis

Solution - 10486 Decline Recovery

  • 1. Upon receiving 10486 error code (funding

source decline)

  • 2. redirect the buyer back to PayPal.
  • 3. On the PayPal page, the buyer is presented

with an error message explaining the reason for the decline. Additionally, the buyer is given the option to select an alternate funding source or add a new one.

  • 4. After the buyer changes the financial

instrument, you can reattempt sending the payment and complete it successfully

slide-30
SLIDE 30

Operational Improvements

06

slide-31
SLIDE 31

Authorization / Capture (AC1)

Auth create Auth expiry Honor period expiry 3 days Funds held Capture can be attempted however risk of declines ≤ 29 days Details https://developer.paypal.com/docs/classic/admin/auth-capture/

slide-32
SLIDE 32

Order / Authorization / Capture (AC2)

Auth create Auth Honor Expiry Auth Expiry 29 days 3 days Funds held Capture can be attempted however risk

  • f declines

Order create 30 to 365 days Order expiry

Details https://developer.paypal.com/docs/classic/admin/auth-capture/

slide-33
SLIDE 33

Visit: www.PayPal.de Join: www.paypal-optimizer/ab-testing

slide-34
SLIDE 34

Back up

07

slide-35
SLIDE 35

Login mit PayPal

Die einfache und sichere Art sich einzuloggen.

slide-36
SLIDE 36

Login mit PayPal – Szenarien

Bezahlung Datenau s-tausch Login

Verkürzter Checkout Kontoerstellung möglich Login Funktionalität

slide-37
SLIDE 37

Login mit PayPal

Konzeptioneller Fluss für Anmeldung auf URL

Händlerfluss Übersprungene Seiten Login mit PayPal Fluss Startseite Startseite (angemeldet) Anmeldung Login mit PayPal Zustimm ung Daten- übergab e Nutzer bekannt ? Nein Ja

slide-38
SLIDE 38

Login mit PayPal

Konzeptioneller Fluss beim Checkout

Händlerfluss Übersprungene Seiten PayPal Fluss Login mit PayPal Fluss Startseite Produktseite Warenkorb Adress- eingabe Bezahlmetho

  • denauswahl

Bestell- übersicht Bestell- bestätigung PayPal Login Anmeldung PayPal Review

Seamless Checkout ab API Version 95.0 möglich

Vorausgefüllt

Login mit PayPal Zusti- mmung Daten- übergab e

slide-39
SLIDE 39

Login mit PayPal auf URL

slide-40
SLIDE 40

Login mit PayPal – Eingabe der PayPal-Daten

Login mit PayPal

bei Händlername.

Was ist das?

Login mit PayPal

bei Händlername.

slide-41
SLIDE 41

Login mit PayPal – Zustimmung Datenübergabe

Händlername bittet um folgendes:

Händlername bittet um folgende Zustimmung:

Händlername.

slide-42
SLIDE 42

Login mit PayPal – Datenübergabe

slide-43
SLIDE 43

PayPal

Conversion rate potential

Warenkorb Auftrags- bestätigung PayPal Review PayPal Login Adressdaten Account- erstellung Produktseite Startseite Bestell- übersicht

PayPal Login Page PayPal Review Page