Recognising your next strategic drivers Presentation to NZ Wood - - PowerPoint PPT Presentation

Recognising your next strategic drivers

Presentation to NZ Wood Manufacturing Conference

Toni Brendish

Chief Executive Officer, Westland Milk Products April 2019

Agenda

• 1. Who is Westland Milk Products?
• 2. Strategic drivers or challenges?
• Food regulatory changes in China
• Protecting NZ water ways
• Commoditisation
• Consumer preferences

Who is Westland?

China tightened its Food Safety Law in 2015

Making regulations work in our favour

The Sustainable Dairying: Water Accord introduced

De-risking and getting ahead of the game

• Friend of the water accord
• Development of FarmEx
• Be ahead of the next regulations
• Helping farmers, not policing
• Environmental stewardship

More commoditised markets

Looking at things differently

90% commodities 80% Commodities 10%

Value add

20%

Value add

$$

Consumer preferences are changing dramatically

West Coast Location Fertile soils/high rainfall & sunshine hours Farming Excellence Ethical Framing Practices Generational IP NZ Inc. Brand Story Environmental stewardship, trusted regulatory framework Our Size Enables innovation & agility that larger players cannot

Bioavailable Protein Content Functional Fat Responsible Accountable Plant-Based No Allergens Controversy Free Back-To-Basics Grass-Fed | A2 Traceability | Non-GMO Environmental Stewardship

Functional Environmental Free From Claim Provision

Key Trends

Our Strategy

Differentiated products that leverage our heritage and location

Our Purpose

Nourishment made beautifully for generations

On-trend adaptability

Recognising

• pportunities to differentiate
• 1. Micro segmentation required
• 2. Macro learning opportunities
• 3. IP that can be shared
• 4. Don’t force it

Thank you.