Reaching New Audiences for Wildlife Conservation Exploring a cost - - PowerPoint PPT Presentation

Reaching New Audiences for Wildlife Conservation

Exploring a cost recovery model

• Wildlife management agencies are suffering

due to declining revenues brought on by low participation in hunting and fishing sports.

How do we broaden

• ur support base and

revenues?

Problem:

• Grow new hunters and anglers
• Grow our support base

ARIZONA RESIDENTS’ OPINIONS ON THE ARIZONA GAME AND FISH DEPARTMENT AND OUTDOOR RECREATION IN ARIZONA TELEPHONE SURVEY AND TRENDS STUDY 2018

Conducted for the Arizona Game and Fish Department by Responsive Management “Of those activities, current participation levels are shown, with wildlife viewing being the most popular, as nearly half of Arizona residents did so at home—47%— in the past 12 months, while 28% took a wildlife viewing trip during that time. Just under a third went target or recreational shooting (29%), and slightly more than a quarter did so with firearms (26%).” 31% of AZ residents hunted or fished in the last 12 months.

2018 47% of Arizonan’s viewed wildlife at home while 28% of took wildlife viewing trips. Nearly 3 times the number of Arizonans traveled to view wildlife than hunted.

The highest means are for off-highway driving (28.5 days) and wildlife viewing trips (20.2 days). Boaters and target shooters and boaters are the most likely to go only a single day.

Our Goal:

Broaden the

AGFD’s recognition and support through innovative and compelling programs that engage the public with wildlife and promote wildlife appreciation and conservation using a pay to play model.

5 10 15 1 2 3 4

Interest

Native fish reintroductions Spotlighting Ferrets Bat Workshop Electro-shock Fish Deer Relocation Frog Calls Banding Eagles Javelina Viewing Bird Watching Elk Viewing Bighorn Relocation Mist-netting bats

Rare Hands-On Rare Hands-Off Common Hands-On Common Hands-Off

Involvement

• Wildlife lecture series.
• Field-based activities.
• Live streaming wildlife cameras

Challenge: “What have you done for

wildlife in your own backyard?”

Approach: two pronged

Appeals to those who are more outdoor oriented appeals to the stay at home wildlife viewers ____ ____

Wildlife Lecture Programs

Partners: DBG, Pima Co., PPP, VRBNF, BTA

Partners: SWWCC, Pima Co., Camp Colley, MSC, TNF, DBG, BTA

Field Based Activities:

bat netting, bat viewing, night hikes, bighorn sheep viewing, bighorn sheep photo tours, bison viewing

• Wildlife lecture series: $0-$30.00
• Field based activities: $5- $150.00
• Live streaming wildlife cameras: Free

Charging for events:

10 20 30 40 50 60 70 80 90 100 % of Attendees that attended previous WOW event % Likely to attend another WOW event % Satisfied with the event Series1 29.6 83.6 97.6

Percentage of Attendees

Combined Three (3) Year Customer Data

Web Cams:

Partners: Maricopa Co., A/S Forest, State Land Dept., MCC. Peak viewership > 900,000 downloads a month. Over 78,959 people viewing cameras in 38 countries and 35 US States. > $2,700 donated to cameras As of this fall we will have 5

• perational wildlife cams for

the public to view.

What the Numbers Say

• Participants of wildlife viewing events are paying an

average of $35.25 per event which is just $2.00 less than an annual resident hunting license.

• According to surveys filled out by participants,

numerous people attend more than one event annually (up to 5) with the average person contributing about the same amount or more money to conservation than a person who purchases a javelina, turkey, bear, or mountain lion tag and a hunting license.

• Wildlife cams have the greatest potential of introducing

the AZGFD to a broader audience and delivering targeted messaging on science based conservation.

Closing Thought

We should be striving to create not just new hunters and anglers but new conservationist.

FINIS

We are perishing for want

• f wonder, not for want of

wonders.