(Re)new(ed) propositions in a changing society: The case of running - - PowerPoint PPT Presentation

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(Re)new(ed) propositions in a changing society: The case of running - - PowerPoint PPT Presentation

(Re)new(ed) propositions in a changing society: The case of running Steven Vos (PhD) Chair Move to Be School of Sport Studies Fontys University of Applied Sciences @vos_steven 7-4-2015 7-4-2015 1 1 dr. Steven Vos | Triple Jump


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(Re)new(ed) propositions in a changing society: “The case of running”

Steven Vos (PhD)

Chair Move to Be School of Sport Studies Fontys University of Applied Sciences @vos_steven

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Facts & figures Thoughts & considerations Proposition (application)

Outline

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A changing society – trends

It’s all about ‘-tion’ Individualisation Informalisation Digitalisation Medicalisation (De)institutionalisation Regulation Intensification Commercialisation Quantification …tion

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Source: Scheerder, Vos et al. (2011; 2013)

Sport participation

Popularity of sport in the EU (2011) among adults

  • strong increase of leisure-time sport participation
  • civic, public & market sectors
  • individual / informal / unorganised sport activities on the rise
  • popularity of individual & free-booting sports with a health-

related focus

  • trends: sport participation  society
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Running

The church model of sport applied to running

Source: Scheerder, Breedveld & Borgers (2015), elaboration of Scheerder, Vos, et al. (2011)

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Running – trends (example)

Source: Borgers, Scheerder & Vos (2015); Scheerder & Noppe (2009)

Evolution of the number of runners in Flanders in 12- to 75-years old youngsters and adults (1969-2009), compared to the number of active members of the Flemish Athletics Association (FAA) (1978-2009)

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Running

  • +

Is it all about ‘more’? MORE

Participants (Re)new(ed) sport participants Diversification Women Older people Motives Light communities / individual runners Events Monitoring … Focus on performance Injuries Drop out Need for support DIY’s Monitoring - information …

Source: Hallmann & Wicker (2012), Hover & Romijn (2010); Scheerder, Breedveld & Borgers (2015), van Bottenburg et al. (2010), Vos et al. (2014), Janssen, Vos, Brombacher & Scheerder (2014)

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Source: Vos (2015) based on data retrieved from Veiligheid.nl

Evolution in the number of running related injuries (per 100 hours of running)

Running – trends (example)

4,6 8,7 4,5 8,4 5,1 11,3

2012 2013 2014

experienced less experienced

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Running – trends (example)

Source: Janssen, Vos, Walravens & Goudsmit (2014) Start-to-run Evy Gruyaert 28% 4% 2%

Use of app’s Marathon Eindhoven 2014

42,2 km

Top 4 Runkeeper 53% 51% 44% Runtastic 17% 16% 16% Nike+ 9% 11% 11% Use 63% 55% 34%

5 km 42,2 km 21,1 km

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Running – trends (example)

Source: Janssen, Vos, Walravens & Goudsmit (2014)

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Running – trends

Across Europe?

Scheerder, J., Breedveld, K., & Borgers, J. (2015- Eds). Running across Europe. The rise and size of one of the largest sport markets.. Basingstoke: Palgrave Macmillan.

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Facts & figures Thoughts & considerations Proposition (application)

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Thoughts & considerations

“Institutions, organisations, scientists, policy makers, …. are limited by domains, sectors, disciplines, settings, …” “People, individuals, citizens, … make daily journeys across domains, sectors, disciplines, settings, …”

Complementarity Co-creation Cross … collaboration Customised experiences

Source: Vos(2012), Vos et al. (2015)

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Thoughts & considerations

Mapping customised journeys and creating collaborative models across institutions, domains and disciplines

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Cross sector/discipline collaboration

 

SURVEY OBSERVATION SENSORS

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Fact & Figures Thoughts & considerations Proposition (application)

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“It’s all about creating personalised running experiences“

Co-created by

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INSPIRUN

 Profiling (personalised – experience)  Scheduling  Tailored running sessions  Personalised feedback  Monitoring

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INSPIRUN

Three step approach

 Profiling  Designing  Validating in context

  • + 12.500 runners (based on typology-method by Vos & Scheerder (2008, 2009)
  • cross validated in daily urban environments
  • ‘social competitive runners’, ‘fitness runners, ‘individual competitive

runner’, and ‘social runners’

  • Multidisciplinary iterations
  • Essential features
  • Co-creation
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INSPIRUN

  • start or improve running in a safe, healthy and fun way
  • personalized training schedules that fits runners profiles
  • Constant feedback speed, location and were combined with a HRM
  • Intuitive feedback on progress wile running (cf. runners profiles)
  • Uses a combination of perceptions of intensity and body feedback

(heart rate), environmental information (distance, location, route, time) to adjust selected training scheme for the next training session.

  • Captures data which can be used for monitoring

INSPIRUN

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INSPIRUN

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INSPIRUN

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INSPIRUN

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steven.vos@fontys.nl @vos_steven

Thank you for your attention!