ram mehta cto propel inc supplemental nutrition
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Ram Mehta, CTO Propel Inc Supplemental Nutrition Assistance Program - PowerPoint PPT Presentation

Socially conscious software at scale Ram Mehta, CTO Propel Inc Supplemental Nutrition Assistance Program More commonly known as Food Stamps 40 million Americans receive SNAP benefits each month* Average benefit amount of


  1. Socially conscious software at scale Ram Mehta, CTO Propel Inc

  2. Supplemental Nutrition Assistance Program ● More commonly known as Food Stamps 40 million Americans ● receive SNAP benefits each month* ● Average benefit amount of $125/month* * https://www.fns.usda.gov/pd/supplemental-nutrition-assistance-program-snap

  3. Electronic Benefits Transfer (EBT)

  4. Fresh EBT helps low-income Americans manage their EBT benefits, save money, and earn income MANAGE SAVE EARN Clip coupons and find Check balance and see past Search the job board and savings on useful products transactions and deposits discover jobs, gigs, and and services other ways to earn

  5. FRESH EBT TODAY 1M+ monthly active users 9 sessions per user per month IN 2018… $2.5M saved through in-app coupons 10K new jobs applied for months of human time saved by not 5 calling the IVR

  6. Fresh EBT began with a problem: EBT cardholders had no easy way to check their balance 1 2 3 • Most states require entry of full 16-19 digit card number after navigating a phone tree • Nearly impossible to get transaction history • Have to keep very close track to make sure you • Calls take up to a minute, have correct balance use phone minutes • Easy to lose receipts

  7. Early Technical Decisions ● Monolithic codebase with multiple services ● Services run on the same instance using Supervisord ○ Flask python server as a CMS ○ Twisted python server for scraping ● Continuous integration/deployment at day 1 ● Next scaling step: bigger box

  8. Day 1 Technology Team MAUs: 0 Android app Non Eng: 2 States supported: 1 ● ● Python Servers Eng: 1 Development Vagrant Infrastructure 1 EC2 instance (Small) Deployment Ansible, CI with Jenkins

  9. SNAP program at a glance Farm Bill Private USDA Individual State’s Division of EBT Contractor (FNS) Social Services (DSS) Guidelines Distribution of SNAP SNAP benefit Eligibility & RFP Benefits(EBT) Enrollment State EBT Implementation EBT Contract (Retailer Integrations, EBT Card, IVR, Online Portal, etc.)

  10. Forgot password?

  11. Speaking of registration flows...

  12. Empower those who do not wish to write code ... by making them maintain configuration instead.

  13. Day 35 Technology Team MAUs: 600 Android app Non Eng: 2 States supported: 16 ● ● Python Servers Eng: 1 Flask & Twisted ○ + Redis, Postgres, nginx Development Vagrant Infrastructure 1 EC2 instance (Medium) Deployment Ansible CI with Jenkins

  14. “You have two dollars and twelve cents…” State Texas and Mass. ● Twilio API IVR did/do not have an System online portal for checking EBT balance ● So we built a phone Twisted Google Server Speech API based system to retrieve the balance for Texans Fresh EBT App

  15. Day 90 Technology Team MAUs: 7,000 Android + iOS Non Eng: 3 States supported: 52 ● ● Spanish Translation Eng: 1 Python Servers ● ○ Flask & Twisted + Redis, Postgres, nginx Development Vagrant Infrastructure 1 EC2 instance (Medium) Deployment Ansible CI with Jenkins

  16. Serving low-income consumers requires understanding specific needs and constraints Our approach to user research: Problems we heard: • Meet people where the product • “I share a smartphone with my is relevant roommate” • Avoid NYC (or local) bias • “I often run out of data” • Include the whole team • “I shop very conservatively so I don’t go over my balance at checkout”

  17. “I shop very conservatively so I don’t go “I share a smartphone with my roommate” “I often run out of data” over my balance at checkout”

  18. Month 9: Preparing to Scale Technology Team MAUs: ~150k Python Servers Non Eng: 5 States supported: 53 ● ○ Flask & Twisted Eng: 2 Android + iOS ● ● Spanish Translation + Redis, Postgres, nginx Development Vagrant Infrastructure Deployment 1 EC2 instance Ansible AWS RDS postgres CI with Jenkins AWS ElastiCache

  19. Infrastructure vs Product ● Scaling Technology vs Scaling number of features ● Be prepared for you next scaling step. ● Operationalize features by making them configurable and empowering the team to manage the configurations ● Use infrastructure automation tools like terraform and ansible early.

  20. Year 2: Monolith + Microservices Technology Team MAUs: ~350k-1M Python Servers Non Eng: 7 States supported: 53 ● ○ Flask & Twisted Eng: 3 Android + iOS ● ● Spanish Translation + Redis, Postgres, nginx Development Docker-Compose Infrastructure Deployment ECS Terraform + Ansible RDS CI with Jenkins with ElastiCache multi-branch pipelines ELK*

  21. Scaling with a small team Empower team members that do not code Invest in continuous integration and deployment early Be prepared for the next scaling step

  22. Solve real problems Find opportunities that scale…

  23. The Propel Team Today https://www.joinpropel.com

  24. Thank you! Questions?

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