Quantifying the Economic Impact of Adventure Tourism and Paths - - PowerPoint PPT Presentation
Quantifying the Economic Impact of Adventure Tourism and Paths Forward Partnerships for Greatest Impact TUESDAY, AUGUST 7, 2018 | ATTA Webinar Christina Beckmann Senior Director, Strategy and Impact - ATTA Edmund Morris Development Economist, FHI
Christina Beckmann
Senior Director, Strategy and Impact - ATTA
Edmund Morris
Development Economist, FHI 360 and USAID
Partnerships for Greatest Impact
Quantifying the Economic Impact of Adventure Tourism and Paths Forward
TUESDAY, AUGUST 7, 2018 | ATTA Webinar
Edmund Morris is a development economist who specializes in mapping the impact of adventure travel on destinations and developing market system approaches to building destinations, tourism products and improving regulatory systems. Christina Beckmann is the Sr. Director for Strategy and Impact at the Adventure Travel Trade Association. With a background in entrepreneurship and management consulting, she has worked on projects to support adventure tourism market development in more than 30 countries.
Christina Beckmann Edmund Morris
ATLAS was designed to assess and quantify the theory that adventure travel drives new revenue, creates jobs, and builds new economic
It is essentially an economic modeling tool that uses existing data to help us better understand the impact destinations are having, and could have, on employment and revenue generation.
products
geospatial analysis
and policy
EXAMINE EXISTING DATASETS THAT ARE EITHER OPEN DATA, PART OF NATIONAL RECORDS/ARCHIVES, SUCH AS NATIONAL TOURISM SATELLITE ACCOUNTS IF THE COUNTRY HAS EXISTING INPUT OUTPUT TABLES, WE INTEGRATE THESE INTO THE
MODEL IT ON COUNTRIES WITH SIMILAR CHARACTERISTICS IF KEY DATA POINTS ARE MISSING, WE WILL USE PRIMARY SURVEYS WITH TOUR OPERATORS AND KEY STAKEHOLDERS ALL DATA IS REVIEWED AND CHECKED FOR
ARE PUT IN PLACE IF NECESSARY AND NUMBERS AGAINST OTHER DATASETS OR MODELS
REVIEW NATIONAL NUMBERS INPUT/OUTPUT TABLES CONDUCT SURVEYS DATA CLEANING & ANALYSIS
buyers are ‘very interested’ in adding Jordan, on average 2 new itineraries per buyer
2017 - 2018 RESULTS
2008–2018
HIGHLIGHTS OF JORDAN’S ADVENTURE EVOLUTION
DIRECT IMPACT
REMAINS IN THE LOCAL ECONOMY
INDIRECT IMPACT
GENERATED INDIRECTLY IN THE LOCAL ECONOMY
REMAINS IN LOCAL ECONOMY
TOTAL REVENUE GENERATED
LOCAL ECONOMIC IMPACT OF JORDAN TRAIL
#ATWS2017
INDIRECT JOBS CREATED
DIRECT JOBS CREATED
OF ALL JOBS ARE LOCAL
LOCAL JOBS CREATED PER 100K USD
LOCAL JOBS
= 10
LOCAL ECONOMIC IMPACT OF JORDAN TRAIL
JORDAN TRAIL DEAD SEA TOURISM
% OF ALL JOBS THAT ARE LOCAL
LOCAL JOBS CREATED PER 100K USD
NUMBER OF LOCAL JOBS
% THAT REMAINS IN LOCAL ECONOMY
TOTAL REVENUE (USD) GENERATED
COMPARATIVE MODELS
14
1.3% in 2010 to 1.8% in 2016
2018
AdventureNext
HIGHLIGHTS OF MACEDONIA’S ADVENTURE EVOLUTION 2008–2018
TOP PERFORMERS POOR PERFORMERS MIDDLE PERFORMERS
MACEDONIA’S ADVENTURE TOURISM DEVELOPMENT INDEX SCORE PROGRESSION
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created
, in cost of creating a job, or in indirect revenue terms)
WHAT COULD ATLAS DO FOR THE VIA DINARICA?
ILLUSTRATIVE DATA FOR A DESTINATION OR PRODUCT # JOBS $ REVENUE # OPERATORS # GUIDES # HOTELS $ AVERAGE SPEND # AVERAGE STAY
21
ATLAS provides us with a snapshot or a detailed analysis of the economic dynamics of different tourism sectors, destinations or products ATLAS is highly adaptable, providing data that informs investment, policy decisions, market or governmental strategies ATLAS is a tool that excels in the absence of traditional or standardized datasets, using innovative approaches to data acquisition
ANY QUESTIONS?