Quantifying and Clustering User-Centric Considerations About Smart - - PowerPoint PPT Presentation

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Feb 02, 2023 525 likes •639 views

Do Privacy and Security Matter to Everyone? Quantifying and Clustering User-Centric Considerations About Smart Home Device Adoption Nat M. Barbosa , Zhuohao Zhang, Yang Wang The Smart Home Adoption-Concern Conundrum

SLIDE 1

Natã M. Barbosa, Zhuohao Zhang, Yang Wang

Do Privacy and Security Matter to Everyone?

Quantifying and Clustering User-Centric Considerations About Smart Home Device Adoption

SLIDE 2

The Smart Home Adoption-Concern Conundrum

SLIDE 3

Whatarefactorsthatcould

motivateyoutopurchase smarthomeproducts?

Whatarefactorsthat

couldkeepyoufrom adoptingthetechnology?

Surveydatafrom631US-basedAmazonMechanicalTurkparticipants

SLIDE 4

Top motivators

Convenience,easeofuse, price,cost-saving,andneed.

SLIDE 5

Top blockers

Price,privacy,security,ease

fuse,andreliability.

SLIDE 6

Clustering

Threeclusters:
Affordability:tooexpensive
Privacy:afraidofmonitoringorsecondaryuse
Reliability:whathappenswhentheInternetgoesdown?
Clusterslargelydefinedbyblockers

SLIDE 7

Takeaway

Ifpricebecomesamotivator,even privacy-concernedconsumersmay choosetoadoptadevice.

SLIDE 8

Recommendations

For Developers

Highlightpriorities(i.e.,price,privacy,reliability)tohelpconsumers

findtherightdeviceforthem

Surfacetradeoffs,forexample,cameraswithanofflinemode:
Objectdetectionmaynotworkwhenoffline(reliability)
Moreexpensivewithbuilt-inobject-recognitioncapabilities(price)

SLIDE 9

Recommendations

For Policymakers

Mitigateboundedrationality
Isitcheaperorfreebutprivacy-invasive?
Isitmoreexpensivebutalsomorereliable?
Educatewhensmartalternativecheaperorfree

SLIDE 10

Thank you!

Paperdownload
http://bit.do/user-considerations-smart-home
Wethankourparticipants,theanonymousreviewers,andtheNSF
Getintouch
natamb2@illinois.edu
https://natabarbosa.com