Qua Quality A y Alloys Web Analytics Report Team 7 - Frederic - - PowerPoint PPT Presentation

▶
qua quality a y alloys
SMART_READER_LITE
LIVE PREVIEW

Qua Quality A y Alloys Web Analytics Report Team 7 - Frederic - - PowerPoint PPT Presentation

Oct 23, 2022 49 likes •225 views

Qua Quality A y Alloys Web Analytics Report Team 7 - Frederic Van Kelecom, Julio Hazim, Talal Khodr, Christian Antunes, Sahej Jain Who is Quality Alloys? WHERE US-based MARKETING - Direct mail - Advertising in trade magazines - Paid

slide-1
SLIDE 1

Qua Quality A y Alloys

Web Analytics Report

Team 7 - Frederic Van Kelecom, Julio Hazim, Talal Khodr, Christian Antunes, Sahej Jain

slide-2
SLIDE 2

Who is Quality Alloys?

WHERE MARKETING CUSTOMER BASE UNIQUE SELLING PROPOSITION ACTIVITY Distributes many grades of different alloys used for manufacturing Compliant with customers’ orders (cut precision / batch. size)

  • Direct mail
  • Advertising in trade magazines
  • Paid listings on industrial web portals

Small companies using alloys to make parts US-based

slide-3
SLIDE 3

Alloy deci cides to to go digital!

Website released mid-2008 Website goals

  • Drive new sales
  • Availability of product and contact information
  • Add legitimacy to brand

No option to buy online, only request submission Promotion December 2008 - brochures

slide-4
SLIDE 4

Our job as consultants

“Determine effectiveness of the digital efforts established mid-2008.”

slide-5
SLIDE 5

The promotion raises TONS of awareness!

slide-6
SLIDE 6

But something’s odd about the behavior…

ENGAGEMENT DURING PROMOTION

  • Bounce rate

+ 18%

  • Average time on site
  • 49%

Traffic Sources

slide-7
SLIDE 7

Who is the typical visitor?

Typical browser Typical operating system Typical Search engine 34,5% 26,7% 4,5% 76,6% 84,6% 96,6% North America South America East Asia

slide-8
SLIDE 8

Looking at revenues, it’s hard to tell when the promotion took place…

slide-9
SLIDE 9

The situation is even worse than we thought

slide-10
SLIDE 10

WAIT WHAT!?

There is no no correlation between visits and revenues?

slide-11
SLIDE 11

So basically…

“If QA had sent 100 million more brochures, revenues would still be decreasing”

slide-12
SLIDE 12

Maybe the price dropped?

slide-13
SLIDE 13

Is it something else then?

slide-14
SLIDE 14

3 key insights

PROMOTION EFFORTS INCREASED THE PUBLIC’S INTEREST, BUT NOT WEBSITE ENGAGEMENT THE WEBSITE DOESN’T SEEM TO ADD ANY VALUE MORE AWARENESS DOESN’T MEAN MORE SALES

slide-15
SLIDE 15

Recommendations

Determine the reason for the ineffective website: surveys, interviews,… Include an AI-powered chat- bot to respond to special requests. Ask in-house sales representatives to label each sale with contact channels.

slide-16
SLIDE 16

Limitations

  • No promotion details: Goal? Targeted customers?
  • Little website information: Language? What

information is provided? Interface?

  • No way to tie revenues to advertising channels
slide-17
SLIDE 17

Thank you for your attention

Questions?