Putting Customers First KEVIN MANSELL Chairman, Chief Executive - - PowerPoint PPT Presentation

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Putting Customers First KEVIN MANSELL Chairman, Chief Executive - - PowerPoint PPT Presentation

Putting Customers First KEVIN MANSELL Chairman, Chief Executive Officer & President AGENDA Holiday Update Putting Priorities Update Customers Driving Traffic Operational Excellence First Financial Priorities Q&A 2017 Momentum in


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KEVIN MANSELL

Chairman, Chief Executive Officer & President

Putting Customers First

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Holiday Update Priorities Update

Driving Traffic Operational Excellence

Financial Priorities Q&A

Putting Customers First

AGENDA

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(2.7%) (0.4%) 0.1% 6.9%

Sales Traffic

Q1 Q2 Q3 NOV/DEC

2017 Momentum in Sales & Traffic

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Key Performance Metrics

Q1 Q2 Q3 Nov/Dec 13% 17% 15% 26%

FOOTWEAR HOME HOME MEN’S FOOTWEAR MEN’S CHILDREN’S HOME FOOTWEAR CHILDREN’S WOMEN’S ACCESSORIES MEN’S HOME WOMEN’S ACCESSORIES CHILDREN’S MEN’S CHILDREN’S WOMEN’S ACCESSORIES WOMEN’S ACCESSORIES FOOTWEAR

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Q1 Q2 Q3 Nov/Dec Q1 Q2 Q3 Nov/Dec

National Proprietary

Growth in digital demand Strength in both national and proprietary brands Improvement throughout all lines of business

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Company Priorities

DRIVING TRAFFIC

OPERATIONAL EXCELLENCE

Easy Experience Amazing Products Personalized Connections Incredible Savings Working Differently Investment Priorities

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DRIVING TRAFFIC

EASY EXPERIENCE

Physical stores are core to our business

National store footprint Flexible off-mall locations Stores as fulfillment centers

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DRIVING TRAFFIC

EASY EXPERIENCE

Leveraging technology to enhance the store experience

Improved Mobile & App Experience Buy Online Pick Up In Store Endless Aisle Enhanced Point

  • f Commerce
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Your Store Innovation

DRIVING TRAFFIC

EASY EXPERIENCE

Driving innovation to evolve with the customer

  • Customer experience
  • Store operations
  • Store management empowerment
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ACTIVE + WELLNESS NATIONAL BRAND EXPANSION

DRIVING TRAFFIC

AMAZING PRODUCTS

National brands driving engagement

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DRIVING TRAFFIC

AMAZING PRODUCTS

Speed & localization driving proprietary brands

Speed initiative

Enhancement of our largest brands

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Personalization in Marketing Personalized Search Your Price Smart Cart

Online + In Store

DRIVING TRAFFIC

PERSONALIZED CONNECTIONS

Driving results through data & analytics

HI KATIE!

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30M Customers 25M Customers $2B redeemed

DRIVING TRAFFIC

INCREDIBLE SAVINGS

Kohl’s is a leader in loyalty

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DRIVING TRAFFIC

INCREDIBLE SAVINGS

Evolving our leadership in loyalty

Simplify Broaden Deepen

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Working differently Investment priorities

OPERATIONAL EXCELLENCE

EXPENSE MANAGEMENT

Working smarter to invest in our future

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OPERATIONAL EXCELLENCE

STORES

Making stores more productive

Improving technology for associate productivity Standard to small Rightsizing stores Small stores Buy Online Pick Up In Store Ship from Store Ship to Store

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Building on strong capital management

Balance Sheet Working Capital Improvements

  • Inventory management
  • Store refresh and remodel initiative
  • Smaller stores
  • Consistent operating cash flow
  • Investment grade commitment
  • Shareholder return
  • Dividend growth
  • Share buyback
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Putting customers first Progress in performance Two priorities: Driving traffic &

  • perational excellence
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