SLIDE 5 Characteristics of Attitude Scale
It provides for quantitative measure on a
unidimensional scale of continuum.
It uses statements from the extreme positive to
extreme negative position.
It generally uses a five point scale as we have
discussed in rating scale.
It could be standardised and norms are worked out. It disguises the attitude object rather than directly It disguises the attitude object rather than directly
asking about the attitude on the subject.
Examples of Some Attitude Scale : Two popular
and useful methods of measuring attitudes indirectly, commonly used for research purposes are:
Likert‘s method of summated ratings. Thurstone Techniques of scaled values.