Procedures, Tips and Techniques Webinar is from 10-11 a.m. EST U.S. - - PowerPoint PPT Presentation
Marketing, Public Relations and Media Relations Procedures, Tips and Techniques Webinar is from 10-11 a.m. EST U.S. time Log on early if you like to test your technology Moderator Andrew Bowen will be on just before start time GROWING
Webinar is from 10-11 a.m. EST U.S. time Log on early if you like to test your technology Moderator Andrew Bowen will be on just before start time
GROWING MEMBERSHIP THROUGH POSITIVE VISIBILITY IN YOUR COMMUNITY
ANDREW BOWEN, APR CLEARVIEW PUBLIC RELATIONS
Easier to get stories
placed if you know them and they know you
Relationships count!
Public relations is VITAL:
Visibility Interest Trial Acceptance Loyalty
A key component of your
marketing strategy
Generate positive visibility Leverage media coverage
to help bring positive change
Generate support for FFI’s
mission
Possibly generate financial
support
Grow membership
Newsrooms are
bureaucracies!
Many do many jobs Research editors, reporters,
photographers, bloggers
Call to get accurate contact
info; be persistent, cordial
News by e-mail, Tweet, other? Well in advance, please Know their deadlines
Print, radio, TV, blog Today, 24-hour news cycle
Local – People, events, milestones,
change, achievements, plans, kids, animals, money, celebrities
Unusual, unique, rare Interesting Important Educational Exclusive, the scoop Good photos Be creative Sell the story!
Brainstorm and decide what’s the news? Why should they care? Why should they cover it?
Your readers/viewers/audience will benefit from it Love it Be interested in it Value knowing Need to know It’s local news It’s visual It’s exciting You have time Other?
LET’S REVIEW TOGETHER
Media Contact: Your Full Name Your mobile phone number Your e-mail address
Foods from all six continents on the menu March 1; Friendship Force of Your City celebrates World Friendship Day
YOUR CITY, STATE OR PROVINCE – Your City area residents are invited to go on a gastro-journey when Friendship Force of Your City hosts a World Friendship Day dinner party featuring foods from all six continents to celebrate World Friendship Day March 1. (The who, what, when, where and why) Members of the news media are invited to attend and discover more about Friendship Force International’s mission to build bridges of understanding across the barriers that separate people. World Friendship Day is celebrated by more than 15,000 Friendship Force members in more than 300 Friendship Force Clubs around the world on March 1 every year. (More of the who and what) The gala Six Continents Dinner will be held Thursday, March 1, 2018, in the place/venue with address and Zip or Postal Code. (Repeating the what, when and where) The event, which is open to the public for a donation of only $5 (£€¥) for each diner, is sponsored by the Friendship Force of Your City as a way of building bridges of understanding among diverse cultures. (Why) For reservations, please call or e-mail Fred Friendly at 0161 236 2345, or e-mail him at ffriendly@aol.uk. For more information on Friendship Force International, founded 40 years ago, please visit www.friendshipforce.org.
Send release/advisory to proper
person, at proper time, in method preferred
Follow up with phone call (off
deadline)
Invite with enthusiasm …
Explain why they should care Local angle Value to audiences Offer spokespersons (who?) Offer visuals (what?) Practice/rehearse your pitch!
If sending by e-mail
Do not attach the release Paste it in the body of the e-mail Have newsworthy subject line
NEWS: Local people invited to Six
Continents Dinner March 1 as Friendship Force celebrates World Friendship Day. If sending by Twitter
Limited to 280 characters Example
Make your editors happy!
Can’t get the media or bloggers to
cover your news?
DO IT YOURSELF! Post your news pictures and video on
Facebook YouTube Twitter Instagram
OK, may we cover it ourselves and and send you pictures and a short summary of the 5Ws and H?
RULES FOR PHOTOS:
300 dpi or greater Sharp, clear, in focus; tightly cropped Identify everyone in the photo, left to right, with short
explanation in present tense
ACTION! Avoid fig leaves and handcuffs Contact information for you in case editors have
questions
Paste into e-mail; do not attach
Dave Hargreave, President of the Friendship Force of Western Michigan, wows pupils at Mtitu Primary School in Tanzania as he shows them their images on his digital camera. For more information, please visit http://www.friendshipforcewmich.org/
Good old fashioned letter to the editor
Know the writers’ guidelines
Bylined commentary
Often called an op-ed piece Pitch subject to editor and get permission
first
Again, know writers’ guidelines
Research local travel and community
bloggers
Cover your news as a citizen journalist
GROWING MEMBERSHIP THROUGH POSITIVE VISIBILITY IN YOUR COMMUNITY