Private Label Dates Based Vegan Protein bars The food industry in - - PowerPoint PPT Presentation

Private Label Dates Based Vegan Protein bars

The food industry in Europe is undergoing a major change due to food Mega- trends that are shifting consumer preferences towards nutrition bars. The Protein bar category is expected to grow at 22% CAGR to EUR 923M by 2023*. In most cases bars fulfill all mega trends in the food industry:

Low sugar content High protein content Convenience (on-the-go) Plant based

Business Outlook

Source : Euromonitor, Passport. SeeAppendix

Plant-based protein bar 45 g, 11g protein content* Distributor‘s price 0,43 EUR + VAT

*See appendix. Product specification.

Newon Food Plant-based protein bar commercial information

Characteristics Vegan protein bar Net weight 45 g Quantity of bars in the box (display) 12 units Box (display) net weight 540 g Number of boxes (display) in the transport box 16 units Net weight of transport box 8,64kg Number of transport boxes in the pallet 48 units Pallet Net Weight 414,72 kg

Join #eatCheatless movement

2020 01 30

You don’t need to be a hero to live a Cheatless life. It is actually very simple: stairs instead of an elevator, thirty-minute walk instead

• f a five-minute ride, an occasional

protein bar instead of your every fifth triple-cheese-pizza snack. A life you could totally live.

Target market “Label Seekers”

Identified as young, affluent, educated Millennials.

• Age – 18-30 years old.
• Skewed towards females, Urban

lifestyle.

• Understand nutrition well and are
• educated. Workout is their

lifestyle.

• Participate in #eatCheatless

#cheatclean , #cheatday, #cheatmeals pop-culture.

• Needs: Nutritionally superior,

ingredient-safe.

• Tend to use protein bars to meet

daily nutritional goals. USE: Post Workout Quick Non Guilty snack

Target market “Casual investigators”

Are beginning to read nutrition labels, “scan” the ingredients.

• Age - From 25 years.
• Skewed towards females, Suburban

and Urban lifestyles.

• Health aware but not obsessed.
• Have limited knowledge on

nutrition.

• Needs: Gluten Free, Free From,

Recognizable ingredients are perceived as “healthier” food.

• Tend to snack more, less meal

preparation. USE: Snack as a meal replacement. Instead of fast-food.

Flavored with chocolate pieces and gluten-free chunks of protein biscuits of our production. The product contains 20 g of protein, less than 3 g of sugar. A very satisfying snack for those in a hurry, on the road, at work or at home, to rebuild strength after a workout.

Cheatless 60g X 12 units in a display box Cheatless, 60 g

Protein chocolate chip cookie dough bar

It contains 22 % crispy roasted almonds. The product contains 20 g of protein, less than 3 g of sugar. A very satisfying snack for thosein a hurry, on the road, at work or at home, to rebuild strength after a workout.

Cheatless 60g X 12 units in a display box Cheatless, 60 g

Protein Almond Bar

Extremely soft and nougat bar texture. The new generation milk protein used in the product allows the product to remain soft for up to 12 months. We are one of the first manufacturers to offer such value. 14 g of protein, less than 2 g of sugar. A great dessert alternative

Cheatless 45g X 12 units in a display box Cheatless Orion Whey, 45 g

Protein bar with chocolate and coconut

Cheatless 60 g SRP Retailer‘s price Distributor‘s price 2,5 EUR 1,3 EUR + VAT 1.0 EUR + VAT Cheatless 45 g SRP Retailer‘s price Distributor‘s price 1,79 EUR 0,85 EUR + VAT 0,65 EUR + VAT

Commercial info

Logistics

Flavor Cheatless, protein almond bar Cheatless, protein chocolate chip cookie dough bar Cheatless, Orion Whey protein bar with chocolate and coconut Net weight 60 g 60 g 45 g Quantity of bars in the box (display) 12 units 12 units 12 units Box (display) net weight 720 g 720 g 540 g Number of boxes (display) in the transport box 16 units 16 units 16 units Net weight of transport box 11,52 kg 11,52 kg 8,64 kg Number of transport boxes in the pallet 48 units 48 units 48 units Pallet Net Weight 552 kg 552 kg 415 kg Product shelf life 12 months 12 months 12 months

• World-class Nutrition: High Protein, Low

Sugar

• Free-From: Artificial Sweeteners, Gluten

and Lies;

• Clean label: Less Ingredients on the label

compared to the traditional protein bars;

• The Highest Quality Protein: 70% more

BCAA* in Cheatless protein; *Branched- Chain-Amino-Acids

• Vegetarian-friendly

Cheatless High-Protein bar

Supreme Protein and Nutrition

Cheatless high-protein bars contain the Fastest-Protein on Earth which has over 4g of naturally occurring Branch- Chained-Amino-Acids (BCAA*). Why do you need it? More gain with less pain after training. Recover quickly, feel less tired and use your body fat for energy, not for its shape. But if you like it shorter: BCAA is good for you. *Big and-Crazy-Athletes- Acronym. Cheatless protein has over 72% more BCAA than any regular soy protein bar on the market.

Competitive advantages

• 1. Wholesome confectionary taste innovation. We solved the

product cost problem of providing both: Making confectionary taste from wholesome ingredients and providing World-class nutrition.

• 2. State-of-art product texture. Custom-made indulgent

inclusions for a big crunch time. The goal is to bring “Non Guilty Pleasure” snacking experience with no chocolate coating product.

“Non Guilty Pleasure” campaign is supported by a marketing mix:

• Increase brand awareness among early-adopters. Attract like-minded people

with similar lifestyles - “Label seekers”, e.g. Crossfitters.

• By bringing the best value, become “Healthy fast-snacking” market brand
• authority. Publishing #eatCheatless - “save time and stay healthy” content
• ver the social media.
• Gain distribution in health-orientated spaces and on-the-go places, e.g.

Wellness shops, Sport supplement shops, Gluten-Free, Free-From spaces, Gas stations, Coffee shops.

Thank You

• svaldas@nord-management.com

Cell ph. +370 61060771