Presented By Aaron D Michael Jason Johnson Emory Rothell - - PowerPoint PPT Presentation

Political Mail / Election Mail

Prepared by: Aaron D Michael, USPS Senior Sales Executive

Florida State Association of Supervisors of Elections

2019 Summer Conference

USPS

Political Campaign Mail and Informed Delivery Seminar

May 22, 2019

Presented By

Aaron D Michael Jason Johnson Emory Rothell Political and Election Mail Consultants

Political Mail / Election Mail

Prepared by: Aaron D Michael, USPS Sales Executive

Florida State Association of Supervisors of Elections

2019 Summer Conference

Political Mail

Political campaign mail is defjned as material mailed at commercial fjrst class or standard mail prices for political campaign purposes by a registered: political candidate, campaign committee, or committee of a political party. This includes any public election – partisan or non-partisan – for which there is a ballot.

Offjcial Eelection Mail

Offjcial election mail is any mail piece created by an authorized voting registration offjcial that is mailed to or from a citizen of the United States for the purpose of participating in the voting process. It includes mail-in ballots, absentee ballots, balloting materials, voter registration card, absentee applications, and polling place notifjcations.

Political Mail / Election Mail

Prepared by: Aaron D Michael, USPS Senior Sales Executive

Florida State Association of Supervisors of Elections

2019 Summer Conference

• See how direct mail can be an effective

tool for your candidate’s campaign.

• Realize the full potential of your campaign
• Get your message into the hands of voters
• The mailbox infmuences the ballot box in

ways other channels can’t

• Drive your campaign message home with

date-powered direct mail

• The perfect platform for your platform
• Sample mail pieces

Political Mail / Election Mail

Prepared by: Aaron D Michael, USPS Senior Sales Executive

Florida State Association of Supervisors of Elections

2019 Summer Conference

3 Billion Pieces of Political Mail were delivered to voters across the United States during the midterm election cycle of 2018!

Political Mail / Election Mail

Prepared by: Aaron D Michael, USPS Senior Sales Executive

Florida State Association of Supervisors of Elections

2019 Summer Conference

Spending for political mail campaign reached a record high of $573 million during the midterm elections alone in 2018. That was an increase of 42% over the 2014 midterm election cycle and 11% more than the 2016 presidential election cycle.

Political Mail / Election Mail

Prepared by: Aaron D Michael, USPS Senior Sales Executive

Florida State Association of Supervisors of Elections

2019 Summer Conference

The United States Postal Service and the American Association of Po- litical Consultants conducted a study of voters in Florida and Ohio. They surveyed voters in these states because they featured espe- cially competitive races in 2018 and will likely act as battleground states in the 2020 presidential election. If you would like to review some of the results of this study we have a limited amount of snapshots titled “The Media Mix” and we will be handing them out as quantities last.

Political Mail / Election Mail

Prepared by: Aaron D Michael, USPS Senior Sales Executive

Florida State Association of Supervisors of Elections

2019 Summer Conference

Political Mail / Election Mail

Prepared by: Aaron D Michael, USPS Senior Sales Executive

Florida State Association of Supervisors of Elections

2019 Summer Conference

Nearly half of the voter surveyed (47%) agreed that political mail was:

“The most memorable form of political advertising I received during the midterm elections.” Can be good, bad, indifferent, informative, false, accurate or educational. However, the mail is always memorable with lasting effects.

Political Mail / Election Mail

Prepared by: Aaron D Michael, USPS Senior Sales Executive

Florida State Association of Supervisors of Elections

2019 Summer Conference

During the fall election season in 2018 how often did you see, hear, or receive political advertising from the following sources?

Political Mail / Election Mail

Prepared by: Aaron D Michael, USPS Senior Sales Executive

Florida State Association of Supervisors of Elections

2019 Summer Conference

Combining print and digital technology:

QR code, Augmented Reality, NFC (Near Field Communications)

Political Mail / Election Mail

Prepared by: Aaron D Michael, USPS Senior Sales Executive

Florida State Association of Supervisors of Elections

2019 Summer Conference

Shared Mail:

Political Mail / Election Mail

Prepared by: Aaron D Michael, USPS Senior Sales Executive

Florida State Association of Supervisors of Elections

2019 Summer Conference

Informed Delivery and Informed Delivery Campaigns Video

InformedDelivery.USPS.com

Political Mail / Election Mail

Prepared by: Aaron D Michael, USPS Senior Sales Executive

Florida State Association of Supervisors of Elections

2019 Summer Conference

Mail cannot be hacked.

Thank You

aaron.d.michael@usps.gov

Aaron D Michael Jason Johnson Emory Rothell Political and Election Mail Consultants