Presentation District Nutrition Services Directors Presentation to: - - PowerPoint PPT Presentation

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Communication and Outreach Presentation

District Nutrition Services Directors Sheena R. Haynes December 13, 2016

Reach Them, Teach Them, Keep Them

THE NATIONAL WIC ASSOCIATION

The Basics

• National Campaign unifying participating states
• Developed for the purposes of awareness,

recruitment, retention, and perception

• Officially launched
• Campaign is branded

Components of the Campaign

• Digital ads
• Print ads

(parenting magazines)

• Email
• 800 Number

Reach Them, Teach Them, Keep Them Website

Messaging

What does this mean for Georgia WIC?

• Participation in the National Campaign
• Implementation of Campaign components
• Execution of Campaign
• Use of Logo or Logos

Campaign Options

• State Office
• Outreach Committee
• National Campaign Committee

QUESTIONS

WIC AND DPH STATE OFFICE OF VITAL RECORDS

Partnership

Partnership

PURPOSE

• Increase awareness of the

WIC Program

• Increase enrollment into

the WIC Program OVERVIEW

• Outreach materials will be

displayed and distributed in vital records offices across the state

• Outreach materials will be

included in monthly mailings

Congratulations

• n the birth of your

Bundle of joy

Partnership Congratulations Card

WIC Vital Records Partnership Tracking Flyer

How Tracking Flyer Works

Survey Survey Confirmation

WIC Clinic Staff Expectations

• Accept completed flyer
• Present potential client with gift

Next Steps

• Decide where pilot will take place
• Attend Vital Records Regional Meeting
• Notify the NSD to let him/her know the pilot

details

• If necessary host VICS to discuss partnership

with pilot district WIC staff

QUESTIONS