- Strictly confidential / Code 1131 - Presentation of SoCloz The local product search engine specialized on stores 1
Agenda � Introduction to the ROPO market - Strictly confidential / Code 1131 � SoCloz mission � - SoCloz so far � Competitive landscape � Development strategy � Business plan 2
Most of European internet users already research online information before purchasing offline (“ROPO”) – 63% in France - Strictly confidential / Code 1131 Research Off. Purchase Off. Research On. Purchase Off. - “ROPO” Research On. Purchase On. Research Off. Purchase On. 3
When comparing to the US, the European ROPO effect shows high perspectives of growth - Strictly confidential / Code 1131 - % of retail sales influenced by ROPO % of internet users being 63% 87% ROPO 4
Customers currently not satisfied with online research – Room for an aggregator dedicated to stores offering - Strictly confidential / Code 1131 -
Agenda � Introduction to the ROPO market - Strictly confidential / Code 1131 � SoCloz mission � - SoCloz so far � Competitive landscape � Development strategy � Business plan 6
SoCloz is a local product search engine specialized on stores offering – aims at being a leading specialist in Europe (“European Milo.com”) WEBSITE MOBILE APPLICATIONS (soon) - Strictly confidential / Code 1131 I-phone I-pad - Androïd Blackberry 7
3 main key success factors to succeed on the market – SoCloz shows strong performance on these market pillars - Strictly confidential / Code 1131 Sign contracts with • More than 40 agreements with major retailers : #1 on the market 1 retailers • Important pipeline - • 2-3 sales rep. max to reach retailers representing 84% of retail sales Develop an 2 appropriated sales • Indirect sales forces to reach smaller retailers and integrate them strategy Develop a scalable • Performant search engine : speed, semantics 3 and performant • Scalable : 400 K skus / 4 000 stores to date technology
Agenda � Introduction to the ROPO market - Strictly confidential / Code 1131 � SoCloz mission � - SoCloz so far � Competitive landscape � Development strategy � Business plan 9
SoCloz, how does it work ? Entry via products • « What are stores referencing the product I am looking for ? » 1 - Strictly confidential / Code 1131 (mainly) • Possibility to check stores offering • Stores prices • Stores addresses Complete 2 • Shortest distance to get the product • Open schedules information on - stores offering • Stock availability • Etc. • Book the product before visiting • Receive news, Innovative 3 promotions, stores events • Parkings around stores functionnalities of preferred brands • Wish lists • Etc. • Among my friends, who likes this product Social shopping 4 • Ask my friends advice 10
Our technology is based on 4 pillars A flexible and semi-automated integration system able - Strictly confidential / Code 1131 to integrate many formats of data A scalable and performant search engine - An indexation search engine A system tracking SoCloz users (to be implemented)
Team gathers most of competencies necessary to succeed : Retail, IT and Web Operational team Operational team Strategic Committee Strategic Committee - Strictly confidential / Code 1131 JEREMIE HERSCOVIC – CEO & SALES MANAGER • Expert in Retail – 5 years at Roland Berger Strategy Consultants MICHEL DE GUILHERMIER specialized in retail and Private Equity Inspirational Stores CEO • ESCP Europe MICHEL BON JEAN-FRANCOIS BUSTARRET – CTO Former CEO of Carrefour and France Telecom • Expert in highly scalable web applications, recommendation and - DELPHINE MATHEZ search engines - 20 years work experience Senior Partner specialized in Retail at Roland • Ex Infrastructure Manager at e-TF1 (tf1.fr) and CTO at wat.tv Berger • SUPELEC NICOLAS SANTI-WEIL MAXIME CHAN – DEVELOPPER COO of TheKooples • 10 years experience programming at BK Consulting ETIENNE LEGOUIS • SUPINFO Delamaison.fr / Ex-Marketing & Sales Director CLEMENT RAVOUNA – MARKETING PRODUCT MANAGER PHILIPPE HOLLANDE • Expert in web and web & mob. app. design - 3 years work experience 15 years experience in architecture, scalability , in product and project management (ex : Joost, MXP4 and others) and web applications • HEC
SoCloz allows retailers to recruit new client profiles via a higher local visibility through SoCloz and SoCloz partners (cf B2B offerings) - Strictly confidential / Code 1131 RECRUITMENT OF NEW CLIENTS Higher local visibility on SoCloz Higher local visibility on SoCloz Communication tool with local Communication tool with local 1 2 and a network of partners and a network of partners deep impact deep impact - • Leverages 4 levers for retailers • Pull communication via local ads – « adwords like » – Brand awareness – promote your brand to increase – Recall rate brand awareness – Knowledge of the offering – show products consumers do not – Visit frequency know you sell them • Consumers can discover products and – promote coupons stores locally without having entered these stores or touched their products – promote store events Complete other recruitment channels for stores (prospectus, local media, etc.) Local traffic and sales boosted resp. by +5% - 8%
Sales strategy based on a direct sales force to address major retailers - Partnerships and marketing to reach small ones SALES STRATEGY - Strictly confidential / Code 1131 Partnerships B2B & B2C Direct sales force with marketing - Major B2B players 2-3 sales rep. retailers = 65% of the market 1 112 retailers = 84% Partnerships with ERP Small retailers 300 000 retailers = 16% 14
SoCloz charges small retailers (€ 29,9 HT / month / store) only to pay a commission to partners having a sales force reaching them : already 3 agreements under implementation (Q1 2012) - Strictly confidential / Code 1131 Business case with Fastmag Business case with Pages Jaunes JEREMIE HERSCOVIC (agreement) (no agreement to date) SoCloz commission 6 6 + 5% / month / store - SoCloz commission + 8% / month / store PJ sales price / month / store Fastmag sales price / month / store 15
~40 retailers agreed to join SoCloz – 20 potential additional ones in the short-term In contact with 351 retailers To be prospected : 293 retailers - Strictly confidential / Code 1131 • ~25 retailers already Agreements integrated • Wait for data for others Wait for an answer Metting planned Interested – itw - to be planned Interested – contact soo or later Not contacted Contacted – interest to be validated Not interested – to contact later
~40 retailers agreed to join SoCloz – 20 potential additional ones in the short-term Geographical footprint Some references - Strictly confidential / Code 1131 (retailers integrated only) • ~430 000 skus • ~4 500 stores -
Some references – many data still to receive from retailers already signed - Strictly confidential / Code 1131 -
How long does it take to integrate a retailer : business case of an average retailer Agreements Data transmission Integration into 1st meeting with implemented SoCloz system the retailer - Strictly confidential / Code 1131 Current integration of Socloz into some ERP to 3 months - reduce this delay : Q1 2012 A 2 nd meeting may be 3 months necessary to convince all other key people Data transmission not necessarily difficult to 1 man/day implement but IT team often focused on more prioritary tasks Time to integrate vary among quality of data and how it is transmitted 6 months
Agenda � Introduction to the ROPO market - Strictly confidential / Code 1131 � SoCloz mission � - SoCloz so far � Competitive landscape � Development strategy � Business plan 20
An increasingly intensive indirect competitive landscape validating the web-to-store concept - Strictly confidential / Code 1131 Promotions only / not the Yellow pages Couponing & whole offering promotions Not real-time information Only services / not product oriented - Price comparator Geolocalized social fueled with users networks • Information comes from Only services / not product users scans oriented • Info sometimes wrong and not real-times 21 2
On SoCloz market, many success stories exist abroad (US, Asia) – Milo.com was acquired for $75 M in dec. 2010 • • Limited number of retailers referenced Limited number of retailers referenced • • Simple experience for users and retailers Simple experience for users and retailers - Strictly confidential / Code 1131 Acquired by Ebay for $75 M Acquired by Ebay for $75 M Multi-specialist – many categories Acquired by local.com Acquired by local.com Acquired by Jiwire Acquired by Jiwire - Specialist – Not identified Not identified 1 category Pure players + retailers Retailers only Limited capacity to attract retailers Limited capacity to attract retailers Ability to attract most of retailers Ability to attract most of retailers 22
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