Presentation of SoCloz The local product search engine specialized - - PowerPoint PPT Presentation
- Strictly confidential / Code 1131 - Presentation of SoCloz The local product search engine specialized on stores 1 Agenda Introduction to the ROPO market - Strictly confidential / Code 1131 SoCloz mission - SoCloz so far
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Purchase Off. Research On. Purchase Off. Research On. Purchase On. Research Off. Purchase On.
“ROPO”
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% of retail sales influenced by ROPO % of internet users being ROPO
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MOBILE APPLICATIONS (soon)
I-phone I-pad Androïd Blackberry
Sign contracts with retailers Develop a scalable and performant technology
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Develop an appropriated sales strategy
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Entry via products (mainly) Social shopping
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Complete information on stores offering
Innovative functionnalities
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promotions, stores events
JEREMIE HERSCOVIC – CEO & SALES MANAGER
specialized in retail and Private Equity
MAXIME CHAN – DEVELOPPER
JEAN-FRANCOIS BUSTARRET – CTO
MICHEL DE GUILHERMIER
Inspirational Stores CEO
MICHEL BON
Former CEO of Carrefour and France Telecom
DELPHINE MATHEZ
Senior Partner specialized in Retail at Roland Berger
NICOLAS SANTI-WEIL
COO of TheKooples
ETIENNE LEGOUIS
Delamaison.fr / Ex-Marketing & Sales Director
PHILIPPE HOLLANDE
15 years experience in architecture, scalability , and web applications
CLEMENT RAVOUNA – MARKETING PRODUCT MANAGER
in product and project management (ex : Joost, MXP4 and others)
Operational team Operational team Strategic Committee Strategic Committee
search engines - 20 years work experience
deep impact Communication tool with local deep impact
« adwords like » – promote your brand to increase brand awareness – show products consumers do not know you sell them – promote coupons – promote store events Higher local visibility on SoCloz and a network of partners Higher local visibility on SoCloz and a network of partners
RECRUITMENT OF NEW CLIENTS
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– Brand awareness – Recall rate – Knowledge of the offering – Visit frequency
stores locally without having entered these stores or touched their products Complete other recruitment channels for stores (prospectus, local media, etc.) Local traffic and sales boosted resp. by +5% - 8%
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retailers 1 112 retailers = 84% Small retailers 300 000 retailers = 16% SALES STRATEGY Direct sales force 2-3 sales rep. = 65% of the market Partnerships with B2B players B2B & B2C marketing
Partnerships with ERP
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JEREMIE HERSCOVIC Business case with Fastmag (agreement)
Fastmag sales price / month / store 6 SoCloz commission / month / store
+ 8%
Business case with Pages Jaunes (no agreement to date)
PJ sales price / month / store 6 SoCloz commission / month / store
+ 5%
To be prospected : 293 retailers
integrated
Agreements Wait for an answer Metting planned Interested – itw to be planned Interested – contact soo or later Contacted – interest to be validated Not contacted Not interested – to contact later
(retailers integrated only)
3 months
1st meeting with the retailer Agreements Data transmission implemented Integration into SoCloz system
3 months A 2nd meeting may be necessary to convince all
Data transmission not necessarily difficult to implement but IT team often focused on more prioritary tasks 1 man/day Time to integrate vary among quality of data and how it is transmitted 6 months
Current integration of Socloz into some ERP to reduce this delay : Q1 2012
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Geolocalized social networks
Only services / not product
Price comparator fueled with users
users scans
not real-times
Couponing & promotions
Promotions only / not the whole offering Not real-time information
Yellow pages
Only services / not product
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Multi-specialist – many categories Specialist – 1 category Pure players + retailers
Not identified Acquired by Ebay for $75 M Acquired by Ebay for $75 M Acquired by local.com Acquired by local.com Not identified
Retailers only
Limited capacity to attract retailers Limited capacity to attract retailers Ability to attract most of retailers Ability to attract most of retailers Acquired by Jiwire Acquired by Jiwire
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Multi-specialist – many categories Specialist – 1 category Pure players + retailers Retailers only
to be positionned next to pure players
to be positionned next to pure players
Limited capacity to attract retailers Limited capacity to attract retailers Ability to attract most of retailers Ability to attract most of retailers
High number of contracts / able to attract all types of retailers - many innovative functionalities High number of contracts / able to attract all types of retailers - many innovative functionalities
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SCENARIO FOR THE NEXT 24 MONTHS
‒ objective of 130 contracts with major retailers (independents not included) in dec. 2013 ‒ SoCloz, launched in November 2011, is a “vitrine” : helps to convince retailers & fidelize French retailers
‒ gives more value to SoCloz and broaden the spectrum of potential acquirers ‒ UK & Germany chosen for size, internet market maturity, retail maturity, retail concentration, etc. ‒ objective of ~75 contracts per country in dec. 2013 ‒ SoCloz not launched – used as a vitrine only
‒ numerous types of players potentially interested in using SoCloz data ‒ 3 agreements (implementation in Q1 2012) and 2 under discussions 3 ways to charge a third party / network of partners : ‒ players willing to pay the data : set-up + requests to API – main focus (68% of 2012 revenues) ‒ players not able to pay the data : receive data incl. SoCloz local ads (2012), CPC charged to retailers, revenue share with 3rd party + “reservation module” (2013), CPC charged to retailers, revenue share with 3rd party
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In contact with 351 retailers To be prospected : 293 retailers JEREMIE HERSCOVIC 1 SALES REPRESENTATIVE
JEREMIE HERSCOVIC 1 SALES REP. + OBJECTIVE : ~130 retailers
4 retailers per month : already prospected 3 retailers per month
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ACCELERATE CONTRACT SIGNING IN FRANCE
Traffic acquisition Brand installation Online Offline
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SOCLOZ AS A “VITRINE”
Functionnalities already implemented Further ones coming Panda perceived as an opportunity for SoCloz – SEO already implemented – to be reinforced in the next few months Landing pages are on SoCloz – SoCloz name visible PPM agency – Press Relation under implementation for the next year
Very limited budget in cash ~100 K€ on a 24 months period Very limited budget in cash ~100 K€ on a 24 months period
Comments
abroad
‒ Most numerous population in Europe ‒ Retail quite mature ‒ Retail quite concentrated around store chains ‒ ROPO approach given the internet market maturity
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SIGNING CONTRACTS IN UK & GERMANY
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1 SALES REP.
~ 75 contracts by end 2013 ~ 75 contracts by end 2013 Objective : ~ 150 contracts abroad
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SALES MANAGER (Jeremie Herscovic)
SIGNING CONTRACTS IN UK & GERMANY
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Search engines Market place EXAMPLES “Yellow pages” Couponing players
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SIGNING CONTRACTS IN UK & GERMANY
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per month)
EXIT STRATEGY BY 18 MONTHS > x20 for investors
$75 M x15 for investors
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SIGNING CONTRACTS IN UK & GERMANY
SOCLOZ PITCH
network of high trafic partners (several millions)
products and stores locally SOCLOZ CENTRALIZES DATA INTO A SYSTEM
data organized to be found quickly by SoCloz search engine
1 2 1 3 DATA SENT BY THE RETAILER
2 3 Retailers 4 BROADCATS THE DATA ON A NETWORK OF PARTNERS
contracts) 4
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SOCLOZ BUSINESS MODEL BASED ON B2B OFFERINGS
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Retailers
another store of the retailer network – Grey label
Shopping Centers Adnetworks
traffic into shopping centers
Map editors
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Use of SoCloz data
Portals
Others
SOCLOZ BUSINESS MODEL BASED ON B2B OFFERINGS
Shopping centers Retailers Retailers EXAMPLES OF TYPES OF CLIENTS FOR B2B OFFERING
2 agreements with leading European players – under implementation First agreement under implementation
Ad Networkers Ad Networkers
First agreement under implementation
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SOCLOZ BUSINESS MODEL BASED ON B2B OFFERINGS
Can pay the data Cannot pay the data Cannot pay the data Examples SoCloz business model
2013)
include SoCloz local ads
with categories) – charged to retailers
# of market players Low High High Low Potential revenues per player SOCLOZ FOCUS
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SOCLOZ BUSINESS MODEL BASED ON B2B OFFERINGS
Focus on players able to pay the data Start addressing 3rd parties not able to pay the data Start increasing average basket by adding the “reservation module”
6 months
but eager for integrating SoCloz local ads SoCloz adserver (SoCloz local ads system) developed
developed
first
Fundraising
2 months
To date Jan 2012 June 2012 Jan 2013
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SOCLOZ BUSINESS MODEL BASED ON B2B OFFERINGS
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SOCLOZ BUSINESS MODEL BASED ON B2B OFFERINGS Retailer can create local ads on SoCloz back office
allowing a retailer to easily communicate on coupons, products offering and stores in specific columns located in results
categories and geographical area for which the ads should be displayed 1 3 1 While receiving SoCloz data for free, the 3rd player receive local as well – local ads have to be displayed 2 Retailers
3rd party Not able to pay SoCloz data
2 Local ads Local ads 3rd player visitors vizualize SoCloz local adds and can click on them to have more information about the retailer product, coupon or store
by SoCloz : ~35 c€ - vary with product categories 3 3 CPC : ~35 c€ Clicks 4 SoCloz shares 20% of 35 c€ with the 3rd party 4 20% of 35 c€
Users surf on the 3rd party website and click on « reserver le produit » SoCloz in charge of transmitting the information to the retailer SoCloz charges the retailer for the lead
party via SoCloz API
that have accepted it ‒ Sold as a lead to the retailer ‒ Opportunity for the retailer to track traffic coming from SoCloz and SoCloz partners
produit”, he has to enter his email & phone number
reservation and information to the retailer – processed by SoCloz : ‒ SoCloz directly connected to the retailer ERP (Fastmag, Cegid, Cylande) ‒ Emails (specific format including action buttons : 3 choices) ‒ Phone for the rest (processed by SoCloz
a reservation
in order to maximize the probability the user visit the store
Cost Per Lead (CPL depending
product ~90 €)
track if the user has come and calculate an ROI
Already tested with retailers and 3rd partie Already tested with retailers and 3rd partie
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SOCLOZ BUSINESS MODEL BASED ON B2B OFFERINGS
Jérémie Herscovic SALES MANAGER Jérémie Herscovic CTO Jean-François Bustarret MARKETING MANAGER To be recruited 1 SALES REP FRANCE To be recruited 1 FRONT END DEV To be recruited To be recruited 1 SALES REP PER FOREIGN COUNTRY To be recruited 3-4 BACK END DEV To be recruited 1-2 BIZ. DEV To be recruited
performance
2 INTERNS To be recruited Objectives Other comments
system, etc.)
parties
tasks in low cost countries to deeper assess
person already identified (~40 years old, Pages Jaunes, ex Plyce, etc.)
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2011e 2012e 2013e 25 70 130 Sales (K€) EBIT (K€) (% CA)
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Major retailers abroad 48 150
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Exit strategy or
2014e 200 2 400
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Recruitment of 3-4 developers Reinforce founders investment : 120 K€ Financial needs : ~500 – 1 000 K€ Recruitment of 1 Marketing Manager Recruitment of 1 sales rep France Current supports Budget for SEO, IT infrastructure Recruitment of 2 business developer Recruitment of 1 sales rep per country Major Business Angels ready to join SoCloz
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+ 5-8% trafic en magasin
En libre service Le produit que je cherche n’est pas disponible (taille, couleur, etc.) Sur la borne, le visiteur :
produit
Launch to bloggers – private beta
Launch of SoCloz
Press, TV, radio
Press relations 1 Press relations 2 Press, TV, radio
Press relations 3 ?? Virality - amabassadors Parrainage Display