presentation november 20 2019 strategic action plan action
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Flo lorid ida Proble lem ID ID Preusser Research Group, , In Inc. . Presentation; November 20, 2019 Strategic Action Plan Action Objective 1. 1.1: Id Identify fy th the target t demographic and audiences who are rid riding


  1. Flo lorid ida Proble lem ID ID Preusser Research Group, , In Inc. . Presentation; November 20, 2019

  2. Strategic Action Plan Action Objective 1. 1.1: Id Identify fy th the target t demographic and audiences who are rid riding unrestrained St Strategy 1. 1.1.1: : Analyze crash, observ rvational, and oth ther r data to id identif ify key unrestrained audiences. St Step Number 1. 1.1.1d: : Develop a white paper to th the FDOT Sa Safety Offic ice th that in includes a prio iorit itized lis list t of f su sugg ggested Target audiences for r materia ial development.

  3. Motor Vehicle-Related fatalities in Florida: 2007 through 2018 3,213 3,174 3,133 3,116 2,980 2,938 2,560 2,494 2,444 2,431 2,400 2,403 Total Crash Fatalities 2007-2012 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018

  4. Number of Restrained & Unrestrained Fatalities in FL: 2007 -2018 1,078 1100 1,000 1000 923 890 What’s going on inside passenger 848 900 846 780 vehicles? 800 735 706 695 686 673 660 700 640 626 609 610 600 568 745 600 Both restrained and unrestrained 580 500 602 fatalities are up since 2014. 553 400 511 300 200 Unrestrained Restrained 100 0 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018

  5. Florida MV-Related Fatalities in 2016, by Behavioral and Vehicular Category 1200 1000 890 841 800 745 652 586 Size of OP problem? 600 400 310 288 283 200 138 0

  6. Florida MV-Related Fatalities in 2007, Florida MV-Related Fatalities in 2016, by Behavioral and Vehicular Category by Behavioral and Vehicular Category 1200 1200 1,078 1000 1000 917 890 841 745 800 735 800 652 611 586 566 600 530 600 400 310 400 288 283 273 265 138 200 200 119 0 0

  7. Florida MV-Related Fatalities in 2016, by Behavioral and Vehicular Category 1200 1000 890 841 800 745 Our primary focus here 652 is reducing 586 600 unrestrained fatalities. 400 310 288 283 200 138 0

  8. Sources of Data 1) FARS Data (NHTSA’s National Center for Statistical Analysis) 2) Observational Data (Preusser Research Group) 3) Florida State Crash Data (Cambridge Systematics) 4) Hospital Data (State of Florida)

  9. Variables of Interest • Age • Sex • Race\Ethnicity • Vehicle Type • Seating Row • Daytime/Nighttime • Designated Market Area

  10. We looked at… Magnitude: Annual numbers of belted/unbelted over time (per year 2008-2016) Rates: % Unbelted Trends: In number and % restrained

  11. Number of Unrestrained Fatalities by Sex of Occupant: 2012-2016 Male Unrestrained Female Unrestrained 600 527 500 421 406 386 400 352 300 218 181 174 166 200 158 100 0 2012 2013 2014 2015 2016

  12. Percent of Fatalities Unrestrained and Observed Non-Use by Sex: 2012-2016 Male Unrestrained Female Unrestrained Male Observed Female Observed 60% 54% 53% 50% 48% 47% 50% 40% 40% 38% 38% 37% 40% 30% 20% 16% 15% 14% 13% 12% 10% 10% 9% 8% 8% 8% 0% 2012 2013 2014 2015 2016

  13. Sex of Occupant : Male Unrestrained Female Unrestrained 600 527 • 2.4 times more unrestrained male fatalities than female. 500 421 406 • 386 Greater increase(s) in number of unrestrained fatalities 352 400 after 2016 (50% for males vs. 38% females). 300 218 • Proportion of unrestrained males increased after 2015. 181 174 166 158 200 100 ✓ Continue strategies focused on male occupants. 0 2012 2013 2014 2015 2016 Male Unrestrained Female Unrestrained Male Observed Female Observed 60% 54% 53% 50% 48% 47% 50% 40% 40% 38% 38% 37% 40% 30% 16% 20% 15% 14% 13% 12% 10% 10% 9% 8% 8% 8% 0% 2012 2013 2014 2015 2016

  14. Age of Passenger Vehicle Occupant - 2016 Restrained Unrestrained Unknown Use Restraint Known Age Total Total Group w/Unk. Known # % # % # % Used Not Used 0-3 6 67% 2 22% 1 11% 9 8 75% 25% 4-7 11 52% 7 33% 3 14% 21 18 61% 39% 8-12 14 61% 8 35% 1 4% 23 22 64% 36% 13-15 4 20% 13 65% 3 15% 20 17 24% 76% Table 2. Passenger Vehicle Occupant Fatalities in 2016, by Age Group* 16-20 70 45% 80 51% 6 4% 156 150 47% 53% * Totals shown in Column H include occupant fatalities with unknown restraint use (w/Unk.) and the Column I Totals exclude unknown cases of restraint use (Known). 21-24 79 40% 107 55% 10 5% 196 186 42% 58% 25-34 126 40% 167 54% 19 6% 312 293 43% 57% 35-44 93 47% 97 49% 6 3% 196 190 49% 51% 45-54 95 47% 107 53% 0 0% 202 202 47% 53% 55-64 100 60% 61 37% 5 3% 166 161 62% 38% 65-74 118 69% 44 26% 8 5% 170 162 73% 27% 75+ 173 76% 52 23% 3 1% 228 225 77% 23% Unk 1 100% 0 0% 0 0% 1 1 100% 0% Total 890 52% 745 44% 65 4% 1,700 1,635 54% 46%

  15. Age of Passenger Vehicle Occupant - 2016 Restrained Unrestrained Unknown Use Restraint Known Age Total Total Group w/Unk. Known # % # % # % Used Not Used 0-3 6 67% 2 22% 1 11% 9 8 75% 25% 4-7 11 52% 7 33% 3 14% 21 18 61% 39% 8-12 14 61% 8 35% 1 4% 23 22 64% 36% 13-15 4 20% 13 65% 3 15% 20 17 24% 76% Table 2. Passenger Vehicle Occupant Fatalities in 2016, by Age Group* 16-20 70 45% 80 51% 6 4% 156 150 47% 53% * Totals shown in Column H include occupant fatalities with unknown restraint use (w/Unk.) and the Column I Totals exclude unknown cases of restraint use (Known). 21-24 79 40% 107 55% 10 5% 196 186 42% 58% 25-34 126 40% 167 54% 19 6% 312 293 43% 57% 35-44 93 47% 97 49% 6 3% 196 190 49% 51% 45-54 95 47% 107 53% 0 0% 202 202 47% 53% 55-64 100 60% 61 37% 5 3% 166 161 62% 38% 65-74 118 69% 44 26% 8 5% 170 162 73% 27% 75+ 173 76% 52 23% 3 1% 228 225 77% 23% Unk 1 100% 0 0% 0 0% 1 1 100% 0% Total 890 52% 745 44% 65 4% 1,700 1,635 54% 46%

  16. Age of Passenger Vehicle Occupant - 2016 Restrained Unrestrained Unknown Use Restraint Known Age Total Total Group w/Unk. Known # % # % # % Used Not Used 0-3 6 67% 2 22% 1 11% 9 8 75% 25% 4-7 11 52% 7 33% 3 14% 21 18 61% 39% 8-12 14 61% 8 35% 1 4% 23 22 64% 36% 13-15 4 20% 13 65% 3 15% 20 17 24% 76% Table 2. Passenger Vehicle Occupant Fatalities in 2016, by Age Group* 16-20 70 45% 80 51% 6 4% 156 150 47% 53% * Totals shown in Column H include occupant fatalities with unknown restraint use (w/Unk.) and the Column I Totals exclude unknown cases of restraint use (Known). 21-24 79 40% 107 55% 10 5% 196 186 42% 58% 25-34 126 40% 167 54% 19 6% 312 293 43% 57% 35-44 93 47% 97 49% 6 3% 196 190 49% 51% 45-54 95 47% 107 53% 0 0% 202 202 47% 53% 55-64 100 60% 61 37% 5 3% 166 161 62% 38% 65-74 118 69% 44 26% 8 5% 170 162 73% 27% 75+ 173 76% 52 23% 3 1% 228 225 77% 23% Unk 1 100% 0 0% 0 0% 1 1 100% 0% Total 890 52% 745 44% 65 4% 1,700 1,635 54% 46%

  17. Age – Youngest Children Ages 0-3 0-3 4-7 8-12 13-15 • The numbers of fatalities among the youngest age group (0-3) is quite small relative to older 14 age categories. 13 12 • Observational survey results indicate youngest 10 occupants (0-3) were totally unrestrained 5% of the time. FARS data (2016) indicate 75% were 8 8 restrained. 7 6 ✓ Program efforts should continue and possibly be 4 strengthened to keep problems from emerging. 4 3 2 3 2 1 0 2012 2013 2014 2015 2016

  18. Age – Young Children Ages 4 -7 0-3 4-7 8-12 13-15 • Observational and FARS data indicate that there is room for improvement among this 14 13 age group. 12 • Despite having a relatively high usage rate in 10 FARS (2016), observational survey data have 8 indicated lower belt use compared to the 8 other age groups. 7 6 ✓ Bureau of Vital Statistics support the need to 4 4 direct some level of focus to this group. 3 General injury (i.e., among all crash victims; 2 3 2 not just unrestrained) among this age group 1 0 on a per population basis increased over the same time period. 2012 2013 2014 2015 2016

  19. Age - Children Ages 8-12 0-3 4-7 8-12 13-15 • Observational survey data indicated sizeable migration of these passengers to front seat. 14 13 • Observed belt usage was higher in front seat 12 compared to rear seat (89% vs. 75%). 10 • Restraint usage among fatalities (front and rear) 8 8 was relatively high (64%). 7 6 ✓ Some level of focus should be put to promoting 4 usage in the Rear among this age group (among 4 3 others). 2 3 2 1 0 2012 2013 2014 2015 2016

  20. Age – Young Teens Ages 13 - 15 0-3 4-7 8-12 13-15 • Alarmingly low usage in FARS (25% in 2016). 14 • There was a relatively large increase in 13 12 unrestrained fatalities in 2016 (from 6 to 13). ✓ Consider placing some focus on this group. 10 8 8 7 6 4 4 3 2 3 2 1 0 2012 2013 2014 2015 2016

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