Pregnant Pause Be a hero, take zero 2 nd Australasian FASD - - PowerPoint PPT Presentation

pregnant pause be a hero take zero 2 nd australasian fasd
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Pregnant Pause Be a hero, take zero 2 nd Australasian FASD - - PowerPoint PPT Presentation

Pregnant Pause Be a hero, take zero 2 nd Australasian FASD Conference 21 November 2018 ____________________________________ KAMARA BUCHANAN Project Officer @PregnantPauseAU #PregnantPause Presentation learning objectives Refresh on the


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Pregnant Pause Be a hero, take zero 2nd Australasian FASD Conference

21 November 2018

____________________________________ KAMARA BUCHANAN Project Officer @PregnantPauseAU #PregnantPause

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  • Refresh on the current alcohol and pregnancy stats in Australia
  • Current awareness in Australian for the alcohol and pregnancy

guidelines

  • What is Pregnant Pause?
  • Discover how you can use Pregnant Pause to help make FASD history

Presentation learning objectives

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  • In Australia almost 50% of pregnant women

consumed alcohol before they knew they were pregnant

  • 1 in 4 continued to drink, even once

they knew they were pregnant

  • About 8 in 10 pregnant women drink monthly or

less

Pregnant women and alcohol consumption: A peek at alcohol and pregnancy in Australia

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Do Australians know the current guidelines on alcohol and pregnancy? 30% of Australians can not accurately identify the current alcohol and pregnancy guidelines

Foundation for Alcohol Research and Education 2018 Annual Alcohol Poll

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Life is better with the support: the role of loved ones in supporting alcohol free pregnancies

77% of women who drink during pregnancy did so with their partner. 30% of pregnant women said they would be less likely to drink

if their partner also stopped drinking alcohol.

38% of pregnant women said they would be less likely to

drink if their partner encouraged them to stop or cut back.

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The arrival of Pregnant Pause – the health promotion campaign

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  • 1. Messaging and branding
  • 2. Website
  • 3. Social media
  • 4. Ambassadors
  • 5. Incentives
  • 6. Health professionals

The six elements that make up Pregnant Pause

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  • 1. Messaging and branding – create your story
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  • Easy to navigate website
  • Easy ‘pledge’ online form
  • content mobile friendly
  • 2. Website – make the pledge, grab info and get materials
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  • 3. Social media – we’re a social bunch
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  • Helping to raise awareness
  • Increasing social reach
  • Enhancing the campaign’s reputation
  • Providing positive word of mouth
  • 4. Ambassadors – helping to humanising the brand
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For everyone who signs up there

  • pportunities to:
  • Enter in competitions
  • Access incentives
  • Gain discounts
  • 5. Sign, wine down and win!
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  • Support from health sector crucial
  • Order free materials from the

Pregnant Pause website

  • Spread the word to families and

expecting mums and encourage them to sign up

  • 6. Health professionals – our own personal cheer squad
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Pregnant Pause – how collaboration can make an impact 7,418

page likes

940

followers

3.3 million*

people heard a Pregnant Pause radio promo

3 million* people

saw a Pregnant Pause TV advert in the ACT

4 million patients and

carers viewed the Pregnant Pause TV advert in a GP waiting room

*Number of unduplicated individuals or households reached by (or exposed to) an advertising medium (broadcast or print) over a specified period.

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Health promotion: starting at grassroots to create change

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Pregnant Pause - our amazing journey has just begun

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Come and visit the Pregnant Pause booth

Insert ‘How does she do it’ video

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@FAREAustralia Vimeo.com/FARE info@fare.org.au www.fare.org.au

Kamara Buchanan @PregnantPauseAU Project Officer