PowerGard Protection Plan Residential Dealership Training 2015 - PowerPoint PPT Presentation

PowerGard™ Protection Plan Residential Dealership Training 2015

John Deere Extended Service Plan Extended Repair (Warranty) Plans • Add 6 to 24 months repair service to factory warranty • Comprehensive / No deductibles • Provide transportation for covered repairs during factory & extended warranty periods • Customers Eligible: Residential customers - Large property owners - Farmers / business owners for personal use - US only - • Products Eligible – during factory warranty*: Riding Lawn Equipment - Utility Vehicles - Commercial Mowers - Compact Utility Tractors - Utility Tractors - * 6 months to 48 months depending on product type, series and model

John Deere Extended Service Plan Benefits Customer Peace of mind • Convenience • Higher resale value • Dealership Provide plan sale margins • Improve customer experience • Provide extended warranty repair margins • Provide travel reimbursement – factory & extended • warranty repairs Lock customers to dealership for post warranty repairs • Increase opportunity for added sales of products, • attachments, accessories, merchandise, parts and labor Reduce special allowance costs • 3

JDESP Plan Sales Fiscal Year 2014 Take Rates JD Product Buy Online Site: 23.1% • Highest Performing Dealer Group: 19.4% • Average Dealer Take Rate: 1.5% • 4

John Deere Extended Service Plan John Deere Extended Service Plan Dissatisfiers 1. Program name 2. Travel reimbursement 3. No diagnostic time reimbursement 4. Used machines not eligible 5. Previously rented or demonstrated machines not eligible 6. Website and applications different than PowerGard™ Protection Plan 5

Rebranding John Deere Extended Service Plan 6

Rebranding PowerGard™ Protection Plan Residential 7

PowerGard™ Protection Plan Residential New 1 February 2015 • - Increased travel reimbursement o RLE: from $25 to $50 o Commercial Products (UVs, UTs, CUTs, Commercial Mowers): from $50 to $100 - 5000 Series Utility Tractors eligible 7 December 2014 • - Diagnostic labor reimbursement – now PPPR repair coverage is the same as for factory warranty - Previously rented or demonstrated product eligible - Used products eligible while in factory warranty - New PowerGard™ Residential Website 8

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PowerGard™ Protection Plan Residential Unique to PowerGard Residential • Contract Purchase - Dealership location selection - Salesperson selection - Contract selling date & price • Machines With Residential Plans - Contract cancellation • Dealer Profile (PowerGard Residential Contact) • New PowerGard Residential Brochure (DSPB62010) • Pricing Pages • State Requirements - California - Florida • Contract Transfer Form 11

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PowerGard™ Protection Plan Residential Name : Hirsch Equipment LLC Name : John Smith Account Number : 012345 Address : 1234 Main St. Moline, IL 61265 012345 – Moline, IL U Phone : 309-765-0389 012345 – Moline, IL US – CP 012346 – East Moline, IL US – CP 012347 – Rock Island, IL US – CP 012348 – Milan, IL US – CP 012349 – Coal Valley, IL US – CP 012350 – Orion, IL US – CP 012351 – Warner, IL US – CP 012352 – Colona, IL US – CP 012353 – Edford, IL US – CP 012354 – Osborn, IL US – CP 012355 – Osco, IL US – CP 012356 – Sherrard, IL US – CP 012357 – Reynolds, IL US – CP 012358 – Edgington, IL US – CP 012359 – Buffalo, IA US – CP 14

PowerGard™ Protection Plan Residential Name : Hirsch Equipment LLC Name : John Smith Account Number : 012345 Address : 1234 Main St. Moline, IL 61265 012345 – Moline, IL U Phone : 309-765-0389 Adams, John Arthur, Chester A Buchanan, James Cleveland, Grover Fillmore, Millard Garfield, James A Grant, Ulysses S Harrison, Benjamin Harrison, William H Hayes, Rutherford B Jackson, Andrew Jefferson, Thomas John Q Adams Johnson, Andrew Lincoln, Abraham Madison, James Monroe, James Pierce, Franklin Polk, James K Taylor, Zachary Tyler, John Van Buren, Martin Washington, George 15

PowerGard™ Protection Plan Residential Name : Hirsch Equipment LLC Name : John Smith Account Number : 012345 Address : 1234 Main St. Moline, IL 61265 Location : 012345 - Moline, IL US – CP Phone : 309-765-0389 Sales Person : Adams, John 16

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PowerGard™ Protection Plan Residential Name : Hirsch Equipment LLC Name : John Smith Account Number : 012345 Address : 1234 Main St. Moline, IL 61265 Location : 012345 - Moline, IL US – CP Phone : 309-765-0389 Sales Person : Adams, John 18

PowerGard™ Protection Plan Residential Hirsch Equipment, LLC, 309-758-0489 Moline, IL John Smith 1234 Main St, Moline, IL 61265-0123 19

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PowerGard™ Protection Plan Residential 012345 012345 – Moline, IL US – CP 012346 – East Moline, IL US – CP 012347 – Rock Island, IL US – CP 012348 – Milan, IL US – CP 012345 012345 012345 012345 012345 012345 012345 012345 012345 012345 21

PowerGard™ Protection Plan Residential Customer : John Smith Address : 1234 Main St. Moline, IL 61265 Phone : 309-765-0389 Email : smithjohn@att.net 012345 012345 Begin Date : 18 Jun 2014 End Date : 10 Jun 2016 End Hours : 600 Contract Status : A Contract Selling Dealer : 012345 Sold By : Dealer Contract Customer : John Smith Address : 1234 Main St. Moline, IL 61265 Phone : 309-765-0389 22

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PowerGard™ Protection Plan Residential 012345 IL IL IL IL 24

PowerGard™ Protection Plan Residential Eligible Machines for Powergard TM Residential Contract Customer Customer Last Responsible Last Day Customer Claims Claims Model PIN Customer Name Customer Address Customer City State/ Postal Claim Dealer Eligible Phone No. Count Total Province Code Date 012345 COAL VALLEY IL 1025R 1LV1025RKDH211089 13988 24-Jan-16 BUCHANAN, STEVENS 503-475-4441 PO BOX 5001 BELL BUCKLE TN 370205001 2 $167.05 2-Jun-14 012345 HAMPTON IL 1025R 1LV1025RTFH310060 13988 2-Feb-17 HANKINS, LARRY 256-446-5508 360 GATE 6 RD MUSCLE SHOALS AL 356614803 0 $0.00 3032E 1LV3032EKDH512526 012345 13988 16-Jun-16 ROBERTSON, BILLY 571-359-3732 430 OLD FINGER RD DAVENPORT HENDERSON TN IA 383404088 1 $47.74 17-Apr-14 3038E 1LV3038EEDH513774 012345 13988 30-May-16 COX, LOUIE 931-987-0747 2904 CULLEOKA HWY CULLEOKA LECLAIRE TN IA 384512752 3 $494.20 1-Jul-14 25

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PowerGard™ Protection Plan Residential 012345 – Moline, IL US - CP Business Name : Hirsch Equipment LLC Street Address : 1234 Main St. City : Moline State/Prov : IL Zip/Postal : 61265 Phone No : 309-765-0389 FAX No : 309-765-0390 smithjohn@att.net John Smith 27

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PowerGard™ Residential Brochure 29

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PowerGard™ Protection Plan Residential Other PowerGard Residential Topics • Integration with JDQuote2 - Project underway – Apr’15 • PowerGard Residential eligibility - Product end use code 89 (Residential) - Gray area – light use / low hours 43

PowerGard™ Protection Plan Residential Direct Marketing 2015

PowerGard™ Residential Direct Marketing Program Direct Marketing Program Solicitation Methods • Direct mail - Email - Purchase Options • Dealership - Return mail - 800 number - Website - Smart phone – QR code - Payment Options • Check - Credit Card - Flex Pay - 45

PowerGard™ Residential Direct Marketing Program • Launched – 17 February 2015 • Dealer notifications Customers solicited - Plans purchased - • Direct marketing pricing 5% higher than list price - 46

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PowerGard™ Protection Plan Residential 012345 IL IL IL IL IL IL 48

PowerGard™ Protection Plan Residential 012345 012345 – Moline, IL US – CP 012346 – East Moline, IL US – CP 012347 – Rock Island, IL US – CP 012348 – Milan, IL US – CP 012345 012345 012345 012345 012345 012345 012345 012345 012345 012345 49

PowerGard Residential Direct Marketing Creative

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