Philanthropy New York Social Media Evaluation Introductions Who - - PowerPoint PPT Presentation

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Philanthropy New York Social Media Evaluation Introductions Who - - PowerPoint PPT Presentation

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Philanthropy New York Social Media Evaluation Introductions Who are you and what is your big project, campaign, or question? September 24, 2015 #PNYEvent 2 Agenda Pre-Work Data & Evaluation Lessons From Others

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Philanthropy New York Social Media Evaluation

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Introductions Who are you and what is your big project, campaign, or question?

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Agenda Pre-Work Data & Evaluation Lessons From Others Discussion

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How ¡does ¡it ¡fit: ¡ConnecAons ¡

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How ¡does ¡it ¡fit: ¡Content ¡

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UNDERSTANDING OUR COMMUNITY

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UNDERSTANDING OUR COMMUNITY

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UNDERSTANDING OUR COMMUNITY

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UNDERSTANDING OUR COMMUNITY

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UNDERSTANDING OUR COMMUNITY

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COMMUNITY MAPPING

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Questions to ask: Do different programs or departments connect with different constituent groups? Do services or products target different people? How would you describe your community to someone unfamiliar with your work, and identify if it is relevant to them?

COMMUNITY MAPPING

STEP 1: GROUPS

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Questions to ask: Why does the community continue needing your services, programs, or work? What is the value in others participating?

  • What do you need help with or involvement from the

community to achieve? How can your work improve with engagement?

COMMUNITY MAPPING

STEP 2: GOALS

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Questions to ask: Where does this group already talk or engage with each

  • ther and with you?

Which channels/platforms are most appropriate to the kind

  • f content they need?

What kind of engagement is required to match the goals?

COMMUNITY MAPPING

STEP 3: CHANNELS

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Get this template! http://bit.ly/DIYcommunity

COMMUNITY MAPPING

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CONTENT MAPPING

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CONTENT MAPPING

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Examples: Program or service updates Staff announcements Job opening announcements Volunteer opportunities Fundraisers Events Campaigns Organized calls to action

COMMUNITY MAPPING

STEP 1: CONTENT TYPES

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Examples: Increase visibility of the organization Increase participation Raise funds Build leadership in the community Find sponsors or partners Recruit volunteers Build and engage the community

COMMUNITY MAPPING

STEP 2: GOALS

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Examples: Newsletter or mailing Email newsletter Twitter Facebook Instagram Website Blog In-person

COMMUNITY MAPPING

STEP 3: CHANNELS

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Get this template! http://bit.ly/DIYtemplate

COMMUNITY MAPPING

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GOALS & EVALUTION

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GOALS & EVALUTION

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GOALS & EVALUTION

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GOALS & EVALUTION

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GOALS & EVALUTION

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DATA & EVALUATION

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Questions to ask: What do you do and why do you do it? What does success look like? What kind of change will we see in the world through this work?

DATA & EVALUATION

STEP 1: FROM MISSION TO GOALS

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Questions to ask: Where does your community engage and how does that engagement contribute to your campaign or ask? What actions or engagements are most critical and which serve other goals? What value are you creating with your community?

DATA & EVALUATION

STEP 2: FROM GOALS TO ENGAGEMENT

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Questions to ask: How will you know that engagement is happening? What kind of tracking will help you see results in real time? What data is most helpful for showing your community they are making an impact? What data is most helpful for storytelling about your work?

DATA & EVALUATION

STEP 3: FROM ENGAGEMENT TO DATA

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DATA & EVALUATION

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Mission Strategy Metrics Retention Value Benefits Organization Member

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NTEN Mission: NTEN aspires to a world where all nonprofit organizations skillfully and confidently use technology to fulfill their missions. We are the membership organization of nonprofit technology

  • professionals. Our members share the common goal of helping

nonprofits use all aspects of technology more effectively. DATA & EVALUATION

STEP 1: FROM MISSION TO GOALS

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NTEN Mission: NTEN aspires to a world where all nonprofit organizations skillfully and confidently use technology to fulfill their missions. We are the membership organization of nonprofit technology

  • professionals. Our members share the common goal of helping

nonprofits use all aspects of technology more effectively. DATA & EVALUATION

STEP 1: FROM MISSION TO GOALS

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Strategic goal: Establish NTEN Reputation: NTEN is a trusted leader for information, resources, and education on all aspects of using technology across your organization to meet your mission. NTEN is an early adopter; transparent and open with our evaluations and experience. DATA & EVALUATION

STEP 2: FROM GOALS TO ENGAGEMENT

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Strategic goal: Establish NTEN Reputation: NTEN is a trusted leader for information, resources, and education on all aspects of using technology across your organization to meet your mission. NTEN is an early adopter; transparent and open with our evaluations and experience. DATA & EVALUATION

STEP 2: FROM GOALS TO ENGAGEMENT

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Example indicators:

  • # of outside articles & engagements
  • Retweets and shares per post
  • # of Member requests for specific information
  • mentions of #NPTech and NTC
  • guest content (NTEN blog) promotion
  • leading referral sites (external)
  • leading referral platforms (social media)
  • referral site with longest on site time

DATA & EVALUATION

STEP 3: FROM ENGAGEMENT TO DATA

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DATA & EVALUATION

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Mission Strategy Metrics Retention Value Benefits Organization Member

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DATA & EVALUATION

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Get this template! http://bit.ly/DIYmetrics

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RESOURCES

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DATA & EVALUATION

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  • Data Workbook:

http://www.nten.org/research/2013-data-workbook-download

  • Data Worksheets:

http://www.nten.org/article/workbook-data-driven-decision-making- exploring-outcomes-indicators/

  • Community template: http://bit.ly/DIYcommunity
  • Content template: http://bit.ly/DIYtemplate
  • Metrics template: http://bit.ly/DIYmetrics

RESOURCES

Helpful links

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