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Peter Grftehauge CEO founder of the Autorola Group Holding A/S - - PowerPoint PPT Presentation
Peter Grftehauge CEO founder of the Autorola Group Holding A/S - - PowerPoint PPT Presentation
Peter Grftehauge CEO founder of the Autorola Group Holding A/S Autorola Company Snapshot Established in 1996 Worlds fastest growing online automotive remarketing company Provide services to sellers in 25 countries and buyers
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Autorola
Company Snapshot…
- Established in 1996
- World’s fastest growing online automotive remarketing company
- Provide services to sellers in 25 countries and buyers in over 40
countries
- Offered 240,000 vehicles in Europe during 2011
- Tailored solutions to industry
- Autorola is “born online” and software driven
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- Danish Market
- European Market
- NL Export
- Making Money
- Questions
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Danish Market
- Luxury Tax up to 180%
- 4 out of 5 sold cars Second
Hand
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Denmark Sales Top 10 2012
1 VW UP 2 Toyota Aygo 3 Peugeot 107 4 Kia Picanto 5 Citroen C1 6 Chevrolet Spark 7 Toyota Yaris 8 Toyota Avensis 9 Kia Rio 10 Opel Corsa
October 2012: 70% New Sold Vehicles in Micro Segment
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Dynamic Market constantly changing
- Government regulations
- Top 10 Autorola Importing
Countries
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Top 10 Importing countries from Autorola NL
Government Regulations DE Umwältpremie 2009 PL Engine capacity > 2.0 18,6% registrationtax RO Finalised polluting tax in 2013, multiple criteria SK Since 1st of October 2012, registration tax based on engine capacity and Co2, and extra tax based on KW BE Company Cars, income added tax based on Co2 FR LT No stimulation activities CZ No special tax to influence Greener/smaller cars AT Import and purchase tax based on Co2 DK
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2008 2009 2010 2011
1% 1% 27% 56%
20 40 60 80 100 120 2008 2009 2010 2011 2012
Export Locale verkoop
Occasion markt Nederland
Export percentage (Cijfers Autorola)
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How to make money in 3 years with microsegment vehicles?
- Precise sourcing strategy
- Supply vs. Demand
- Process optimization
- Market knowledge
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Key Indicator: Price / Market
100% Current market price Retail asking price
Price relative to competitive comparable cars.
An example ...
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Price / market (DKK)
92% 184.900 95% 189.900 97% 194.900 100% 199.900 103% 204.900 105% 209.900 108% 214.900
1. Price correctly from day 1, and always have relative falling prices.
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Good demand? Look at the details!
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You need to optimize processes
- Increase Stock Turn Rate
- Clear Pricing Policy
- Maximize International
exposure
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160.000 180.000 200.000 220.000 15 30 45 60 75 90 105 Retail price (DKK) Index 100 Days
Market price over time
100 100
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160.000 180.000 200.000 220.000 15 30 45 60 75 90 105 Retail price (DKK) Index 100 Typical
Market price over time
97 101 98 104 99 100 100
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160.000 180.000 200.000 220.000 15 30 45 60 75 90 105 Retail price (DKK) Index 100 Typical Typical2
Market price over time
97 101 98 104 99 94 100 100
Days Typical Typical2 Optimal 0-30 97 97 97 31-60 100 100 96 61-90 101 101 95 90+ 104 94
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160.000 180.000 200.000 220.000 15 30 45 60 75 90 105 Retail price (DKK) Index 100 Typical Typical2 OPTIMAL1
Market price over time
97 95 97 101
Days Typical Typical2 Optimal 0-30 97 97 97 31-60 100 100 96 61-90 101 101 95 90+ 104 94
- 98
104 99 94
- 1. Old car sold
- 2. New car on stock
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160.000 180.000 200.000 220.000 15 30 45 60 75 90 105 Retail price (DKK) Index 100 Typical Typical2 OPTIMAL1 OPTIMAL2
Market price over time
97 95 97 101
Days Typical Typical2 OPTIMAL 0-30 97 97 97 31-60 100 100 96 61-90 101 101 95 90+ 104 94
- 97
98 104 99 94
- 1. Old car sold
- 2. New car on stock
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Main Conclusions
- Increase stock turn ratio
- Clear repricing strategy
- Buy the right cars
- Buy and sell internationally
- Sell wholesale vehicles to the
market with the highest demand
When selling microsegment cars you need to:
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