Paul Goldston @Reload_Media #nxbris UTM Tracking 1. Conversion - - PDF document

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Oct 05, 2022 157 likes •324 views

PAUL GOLDSTON - RELOAD MEDIA NETWORX 19 FEB 2014 #nxbris Paul Goldston @Reload_Media #nxbris UTM Tracking 1. Conversion Rate Optimisation (CRO) 2. Multi-Channel Attribution 3. Form Incentives 4. Gamification 5. 1 PAUL GOLDSTON -

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PAUL GOLDSTON - RELOAD MEDIA NETWORX 19 FEB 2014 1

#nxbris

Paul Goldston @Reload_Media

#nxbris

1.

UTM Tracking

2.

Conversion Rate Optimisation (CRO)

3.

Multi-Channel Attribution

4.

Form Incentives

5.

Gamification

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PAUL GOLDSTON - RELOAD MEDIA NETWORX 19 FEB 2014 2

#nxbris

 What You’ll Need:

Google Analytics
Undefined traffic sources
A pinch of marketing nous

#nxbris

 What is it? http://www.re http://www.reloadme

admedia.com.au?

ia.com.au?utm_source=Dire utm_source=Direct- t- URL&utm_m utm_medium um=Net =Netwo worx-Test&utm rx-Test&utm_cam campai paign= n=Hel Hello-Netwo

-Networx!

x! http://www.re http://www.reloadme

admedia.com.au

ia.com.au?utm utm_source= source=Di Direct- ct- URL URL&utm_m utm_medium um=Networx-Test Networx-Test&utm utm_cam campai paign= n=Hel Hello-Netwo

-Networx!

x!

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PAUL GOLDSTON - RELOAD MEDIA NETWORX 19 FEB 2014 3

#nxbris

 What is it good for?

Tracking the results of email campaigns
Tracking the effectiveness of online banner

advertising

Tracking email signature clicks
Tracking QR code/NFC referrals
And much more - get creative!

#nxbris

 To get started, try this free tool!

https://support.google.com/analytics/answer/1033867?hl=en

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PAUL GOLDSTON - RELOAD MEDIA NETWORX 19 FEB 2014 4

#nxbris

1.

UTM Tracking

2.

Conversion Rate Optimisation (CRO)

#nxbris

 What You’ll Need:

Google Analytics or a third party A/B split

testing tool

An idea on what you’d like to test
A dollop of marketing nous

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PAUL GOLDSTON - RELOAD MEDIA NETWORX 19 FEB 2014 5

#nxbris

 What is it?  Why it is important?

Be Before CRO CRO Aft fter CRO CRO Adv Advertising Spe pend $1000 $1000 Visitors sitors 2000 2000 Conv Conversion Rate Rate 2% 2% 3% 3% Lead Leads* s* 40 60 Reve venue nue $4000 $6000 ROI ROI $4.00 $6.00

*Lead Val *Lead Value = e = $10 $100

#nxbris

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PAUL GOLDSTON - RELOAD MEDIA NETWORX 19 FEB 2014 6

#nxbris

VS

#nxbris

15 day 15 day A/B split test 14 bookings 14 bookings (new form) VS VS 3 bookin 3 bookings gs (old form) Increased conversion rate by ↑385% 385% with 99.8% 99.8% statistical confidence.

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PAUL GOLDSTON - RELOAD MEDIA NETWORX 19 FEB 2014 7

#nxbris

FREE FREE PAID PAID

Ge Getti tting Star ng Started Guid Guide Content Experiments Visit Visit Websi Website

#nxbris

Let’s Test This…

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PAUL GOLDSTON - RELOAD MEDIA NETWORX 19 FEB 2014 8

#nxbris

Against This!

#nxbris

1.

UTM Tracking

2.

Conversion Rate Optimisation (CRO)

3.

Multi-Channel Attribution

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PAUL GOLDSTON - RELOAD MEDIA NETWORX 19 FEB 2014 9

#nxbris

 What You’ll Need:

Google Analytics
Understanding on different traffic sources
A gallon of marketing nous

#nxbris

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PAUL GOLDSTON - RELOAD MEDIA NETWORX 19 FEB 2014 10

#nxbris  Discover what traffic sources are assisting

assisting your conversion but are not directly responsible not directly responsible for them

 Understa

Understand nd where you need to invest your invest your marketing dollars marketing dollars in the earlier stages earlier stages of the purchase funnel in order to drive conversions drive conversions

 Example… #nxbris

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PAUL GOLDSTON - RELOAD MEDIA NETWORX 19 FEB 2014 11

#nxbris #nxbris

 To get started:

https://analyticsacademy.withgoogle.com/course
https://support.google.com/analytics/answer/1191180?hl

=en +

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PAUL GOLDSTON - RELOAD MEDIA NETWORX 19 FEB 2014 12

#nxbris

1.

UTM Tracking

2.

Conversion Rate Optimisation (CRO)

3.

Multi-Channel Attribution

4.

Form Incentives

#nxbris

 What You’ll Need:

An online enquiry form
A great incentive
A teaspoon of marketing nous

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PAUL GOLDSTON - RELOAD MEDIA NETWORX 19 FEB 2014 13

#nxbris #nxbris

1.

UTM Tracking

2.

Conversion Rate Optimisation (CRO)

3.

Multi-Channel Attribution

4.

Form Incentives

5.

Gamification

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PAUL GOLDSTON - RELOAD MEDIA NETWORX 19 FEB 2014 14

#nxbris

 What You’ll Need:

A target behavior for users
A developer friend
400g of marketing nous

#nxbris

 It’s not

not building a game…

 Utilising game mechanic

game mechanics s to engage and motivate your audience.

 Use a gamification strategy to encourage

engagement engagement, retu return rn custo custom and increased basket increased basket sizes sizes!

Bene nefi fits o

f Gami

mificat fication

n Explai

ained ned

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PAUL GOLDSTON - RELOAD MEDIA NETWORX 19 FEB 2014 15

#nxbris

 Examples…

#nxbris

 Examples…