Paul Allen Hunton General Manager Texas Tech Public Media #PBS - - PowerPoint PPT Presentation

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Paul Allen Hunton

General Manager Texas Tech Public Media

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KTTZ-Indie Films

□ Background of our Event Strategy □ KTTZ and Indie Film □ KTTZ and Indie Filmmakers

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□ Connect

⬜ Who is our audience for this event?

□ Engage

⬜ Where do we engage with our target demo?

□ Invest

⬜ How do we invest in them, and they, in us?

Event Strategy for KTTZ

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□ What We Did

⬜ Analyze all strategies

□ What We Got

⬜ Gauge any measurables and anecdotal observations

□ What it Means

⬜ Did we advance our mission and service to our

community?

Event Strategy for KTTZ

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□ Connect

⬜ Fund Texas Choice, former Planned Parenthood

stakeholders(former director, and MD)

□ Engage

⬜ E-blast, Facebook groups, and partner connections

□ Invest

⬜ Register voters, disseminate information for attendees

to make a difference

Trapped Community Screening

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□ What We Got

⬜ 126 viewers, a powerful community event, made

an impact by bringing the film to the community for discussion on a major issue

□ What it Means

⬜ The Supreme Court repealed parts of TX H.B. 2,

new station members, new registered voters

Trapped Community Screening

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□ 24 Frames Created 2012(station produced)

⬜ Short form docs on art, culture, music

□ 2014 expansion

⬜ Crowd funding launches digital and events

□ Fall 2017(with a test in spring)

⬜ Licensing/funding of regional doc filmmakers

24 Frames and Indie Filmmakers

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□ Spring Test: The Grove

⬜ Facebook promo had most engagement of season ⬜ Average view duration on YouTube 7:58

□ 8 episode “seasons”

⬜ 2-3 episodes will be licensed per season

□ Corporate Sponsors

⬜ Underwriting continues to fund show/licensing

24 Frames and Indie Filmmakers

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