Patent Research & Strategy Seminar Law 797 University of - - PowerPoint PPT Presentation

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Patent Research & Strategy Seminar Law 797 University of - - PowerPoint PPT Presentation

Patent Research & Strategy Seminar Law 797 University of Illinois School of Law Fall 2011 Session ** November 8, 2011 Jay Kesan, Chirag Shah, Binal Patel, and Louis DiSanto I L L I N O I S C O L L E G E O F L A W Patent Research


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SLIDE 1

I L L I N O I S

C O L L E G E O F L A W

Patent Research & Strategy Seminar

Law 797 University of Illinois School of Law Session ** November 8, 2011 Jay Kesan, Chirag Shah, Binal Patel, and Louis DiSanto Fall 2011

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SLIDE 2

I L L I N O I S

C O L L E G E O F L A W

Patent Research Strategy

1 1

Agenda

  • 1. Making business decisions with patent research

2. Patent research strategies in litigation

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SLIDE 3

I L L I N O I S

C O L L E G E O F L A W

Patent Research and Business Strategy

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Understand the Business and Key Business Goals

  • What is the Business?
  • In what position is the business regarding:
  • maturity, financial health, competitors, competitive position, customers,

partners, stage of innovation cycle, etc.

  • Identify key business goals
  • IP strategy should align with key business goals
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SLIDE 4

I L L I N O I S

C O L L E G E O F L A W

Patent Research and Business Strategy

3 3

Understand the Patent Portfolio of the Business

  • Content and Quality of Portfolio
  • Foundational and/or surrounding patents
  • Scientific and legal quality of patents
  • How is the patent portfolio used
  • offensively, defensively, preventively
  • licensing
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SLIDE 5

I L L I N O I S

C O L L E G E O F L A W

Patent Research and Business Strategy

4 4

Understand the Pertinent Patent Landscapes & Portfolios

  • Pioneering technology
  • Foundation patents
  • Crowded technology
  • Foundation and surrounding patents
  • Third party patent portfolios
  • competitors, suppliers, customers, NPEs
  • aggressive players (NPEs)
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SLIDE 6

I L L I N O I S

C O L L E G E O F L A W

Patent Research and Business Strategy

5

  • Novelty Search
  • Technology Landscapes
  • State-of-the-art Search
  • Patent / Technology Watch
  • Patent Drafting
  • Patent Filing
  • Patent Valuation
  • In-licensing Need

Identification

  • Out-licensing Opportunity

Identification

  • Licensing Partner Analysis
  • Due Diligence

CONCEPTUALIZATION PROTECTION MANAGEMENT COMMERCIALIZATION

  • Landscape Analysis
  • Portfolio Mapping &

Analysis

  • Overlap Analysis
  • Invalidation Search
  • Freedom-to-operate Study
  • Claims Mapping
  • Litigation Support
  • Assertion Strategies

5

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SLIDE 7

I L L I N O I S

C O L L E G E O F L A W

Patent Research and Business Strategy

6 6

Timing

  • Before product launch
  • After notice of patent infringement
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SLIDE 8

I L L I N O I S

C O L L E G E O F L A W

Patent Research and Business Strategy

7 7

Before Product is Launched

  • Product Clearance
  • Purpose: identify and resolve potential infringement risks
  • Most frequently performed patent search
  • Generally limited to patents and printed publications
  • Strategic options in view of identified risks
  • Design around
  • Consider licensing blocking patents
  • Opinion of counsel
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SLIDE 9

I L L I N O I S

C O L L E G E O F L A W

Patent Research and Business Strategy

8 8

Before Product is Launched

  • Opinion of Counsel
  • Definition: written legal advice on a point of law
  • For patents, generally non-infringement or invalidity
  • Purposes for obtaining opinion of counsel
  • Defense against willful infringement
  • Memorialize clearance analysis
  • Protect reputation
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SLIDE 10

I L L I N O I S

C O L L E G E O F L A W

Patent Research and Business Strategy

9 9

Before Product is Launched

  • Opinion of Counsel (continued)
  • Privileged Attorney-Client Communication
  • Waiver of privileged required to rely on opinion
  • Practice note: attorney’s reputation at stake
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SLIDE 11

I L L I N O I S

C O L L E G E O F L A W

Patent Research and Business Strategy

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After Notice of Patent Infringement

  • Non-infringement vs. Invalidity
  • Assess need for invalidity search
  • Patent search to learn about opponent
  • Who are they (practicing or NPE), what other patents do

they have, assess strength of same, do they present an

  • ngoing risk
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SLIDE 12

I L L I N O I S

C O L L E G E O F L A W

Patent Research and Business Strategy

11 11

Agenda

1. Making business decisions with patent research

  • 2. Patent research strategies in litigation
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SLIDE 13

I L L I N O I S

C O L L E G E O F L A W

Patent Research Strategy in Litigation

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Types of “Litigation”

  • U.S. District Court
  • International Trade Commission (ITC)
  • Reexamination before USPTO (ex parte & inter partes)
  • Alternative Dispute Resolution (ADR)
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SLIDE 14

I L L I N O I S

C O L L E G E O F L A W

Patent Research Strategy in Litigation

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Players

  • Accused Infringer
  • Patent Holder
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SLIDE 15

I L L I N O I S

C O L L E G E O F L A W

Patent Research Strategy in Litigation

14 14

Patent Strategies for the Accused Infringer

  • Invalidity search
  • Claim construction
  • Offensive search for patents to counter-assert
  • Offensive patenting
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SLIDE 16

I L L I N O I S

C O L L E G E O F L A W

Patent Research Strategy in Litigation

15 15

Invalidity search

  • Patent/non-patent prior art
  • On-sale activity
  • Commercial use
  • Technical experts
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SLIDE 17

I L L I N O I S

C O L L E G E O F L A W

Patent Research Strategy in Litigation

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Claim construction

  • Evidence of how claim term is used in the industry
  • Non-patent art
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SLIDE 18

I L L I N O I S

C O L L E G E O F L A W

Patent Research Strategy in Litigation

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Offensive patent search

  • Patents already owned
  • Pending patent applications
  • Third party patents & published patent applications
  • Landscape search
  • Engage experts
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SLIDE 19

I L L I N O I S

C O L L E G E O F L A W

Patent Research Strategy in Litigation

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Offensive patenting

  • Study landscape
  • Study direction of technology
  • Study direction of the business
  • Patent the future
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SLIDE 20

I L L I N O I S

C O L L E G E O F L A W

Patent Research Strategy in Litigation

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Patent Strategies for the Patent Holder

  • Preliminary invalidity/inequitable conduct analysis
  • Reexamination / Reissue
  • Certificate of correction
  • Continuation
  • Identification of who to sue
  • Assessment of accused infringer’s patents
  • Venue analysis
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SLIDE 21

I L L I N O I S

C O L L E G E O F L A W

Patent Research Strategy in Litigation

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Patent Strategies for BOTH Litigants

  • Opposing counsel investigation
  • Local counsel investigation
  • Judge investigation
  • Jury investigation