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P R E S E N T A T I O N D O C U M E N T F O R R C F R david dunlop - - PowerPoint PPT Presentation
P R E S E N T A T I O N D O C U M E N T F O R R C F R david dunlop - - PowerPoint PPT Presentation
web design. video production. photography. graphic design. animation. print. P R E S E N T A T I O N D O C U M E N T R O T H E R A M C A R R I N G T O N F I N A N C I A L R E C R U I T M E N T P R E S E N T A T I O N D O C U M E N T F O R
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SLIDE 3
P R E S E N T A T I O N D O C U M E N T R O T H E R A M C A R R I N G T O N F I N A N C I A L R E C R U I T M E N T C O N C E P T 1
S A F E . P O S I T I V E . U P W A R D .
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P R E S E N T A T I O N D O C U M E N T R O T H E R A M C A R R I N G T O N F I N A N C I A L R E C R U I T M E N T C O N C E P T 1
S A F E . P O S I T I V E . U P W A R D .
SLIDE 5
P R E S E N T A T I O N D O C U M E N T R O T H E R A M C A R R I N G T O N F I N A N C I A L R E C R U I T M E N T C O N C E P T 1
S A F E . P O S I T I V E . U P W A R D .
SLIDE 6
P R E S E N T A T I O N D O C U M E N T R O T H E R A M C A R R I N G T O N F I N A N C I A L R E C R U I T M E N T C O N C E P T 1
S A F E . P O S I T I V E . U P W A R D .
SLIDE 7
P R E S E N T A T I O N D O C U M E N T R O T H E R A M C A R R I N G T O N F I N A N C I A L R E C R U I T M E N T T H E T H E O R Y Kept the colours
- range with greys
as per initial website design. Can be portrayed as a graph or steps linking it to both finance and recruitment. We’ve used a strong and bold sans serif font with an upward pointing arrow. The challenge was making “Rotheram Carrington Financial Recruitment” not feel too long or wordy. By dividing the RC from the FR - keeping them separate, we have achieved this. The graphs - steps design was inspired by the financial sector - recruitment process for a candidate. The graphs/steps go from bottom left - top right and with the message being “improvement” or “progress”.
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P R E S E N T A T I O N D O C U M E N T R O T H E R A M C A R R I N G T O N F I N A N C I A L R E C R U I T M E N T
C O N C E P T 2 S I M P L E . P R E C I S E . M E M O R A B L E .
SLIDE 9
P R E S E N T A T I O N D O C U M E N T R O T H E R A M C A R R I N G T O N F I N A N C I A L R E C R U I T M E N T C O N C E P T 2
S I M P L E . P R E C I S E . M E M O R A B L E .
SLIDE 10
P R E S E N T A T I O N D O C U M E N T R O T H E R A M C A R R I N G T O N F I N A N C I A L R E C R U I T M E N T C O N C E P T 2
S I M P L E . P R E C I S E . M E M O R A B L E .
SLIDE 11
P R E S E N T A T I O N D O C U M E N T R O T H E R A M C A R R I N G T O N F I N A N C I A L R E C R U I T M E N T C O N C E P T 2
S I M P L E . P R E C I S E . M E M O R A B L E .
SLIDE 12
P R E S E N T A T I O N D O C U M E N T R O T H E R A M C A R R I N G T O N F I N A N C I A L R E C R U I T M E N T C O N C E P T 2
S I M P L E . P R E C I S E . M E M O R A B L E .
SLIDE 13
P R E S E N T A T I O N D O C U M E N T R O T H E R A M C A R R I N G T O N F I N A N C I A L R E C R U I T M E N T T H E T H E O R Y Simple “+” idea with “Financial Recruitment” sitting in the answer field (=). Right aligned the “ROTHERAM” above “CARRINGTON” - looks visually good on the eye. The use of a strong sans serif type face
- ffers a precise and
bold representation of the company. The idea in this logo is using long addition (a long forgotten skill). We have Rotheram + Carrington = Financial Recruitment. A simple idea, but one that works really well. I tried adding more to the logo but it made it look cluttered and too busy. With this logo, we’ve got a brand that is on spec and looks classy.
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P R E S E N T A T I O N D O C U M E N T R O T H E R A M C A R R I N G T O N F I N A N C I A L R E C R U I T M E N T
C O N C E P T 3 E D G Y . A B S T R A C T . M O D E R N .
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P R E S E N T A T I O N D O C U M E N T R O T H E R A M C A R R I N G T O N F I N A N C I A L R E C R U I T M E N T C O N C E P T 3
E D G Y . A B S T R A C T . M O D E R N .
SLIDE 16
P R E S E N T A T I O N D O C U M E N T R O T H E R A M C A R R I N G T O N F I N A N C I A L R E C R U I T M E N T C O N C E P T 3
E D G Y . A B S T R A C T . M O D E R N .
SLIDE 17
P R E S E N T A T I O N D O C U M E N T R O T H E R A M C A R R I N G T O N F I N A N C I A L R E C R U I T M E N T C O N C E P T 3
E D G Y . A B S T R A C T . M O D E R N .
SLIDE 18
P R E S E N T A T I O N D O C U M E N T R O T H E R A M C A R R I N G T O N F I N A N C I A L R E C R U I T M E N T C O N C E P T 3
E D G Y . A B S T R A C T . M O D E R N .
SLIDE 19
P R E S E N T A T I O N D O C U M E N T R O T H E R A M C A R R I N G T O N F I N A N C I A L R E C R U I T M E N T T H E T H E O R Y This logo design is inspired by the positive shapes of arrows and
- mountains. We’ve got x5 arrows pointing upwards and I’ve created an
abstract mountain range to use the metaphor “climbing to the top”. A more “out there” logo, it’s been designed to make you think more about it. The arrows give you a positive feeling, whilst they also portray progression, growth and challenges. The x3 grey triangles have been designed as an abstract mountain
- range. The lighter grey sky has
been cut out to form an upward pointing arrow. A big, strong arrow - the initial impression is to see a positive arrow shape and then the eyes are drawn to the other shapes within the design. Strong san serif font has been used and the Financial Recruitment is sitting within the “=” sign.
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