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• NowFloats Product
• Market Opportunity
• Our Traction
• Our Technology
• Our Customers

Latest news!

Cloud Ecosystem: Global & India April 2019

Jasminder Singh Gulati

Chief Executive Officer

• 18 years leadership in

the global technology industry

• TCS, Microsoft,

Computer Associates

Ronak Kumar Samantray

Chief Technology Officer

• Developer,

Microsoft

• Forbes ’30 Under

30’, INK Fellow, Alibaba Fellow

• NTT Data, Microsoft,

GE

• NSIT, ISB

Neeraj Sabharwal Chief Experience Officer

• 16 years of advertising &

consumer marketing

• Creative Director,

Saatchi & Saatchi & Havas

Nitin Jain Chief Business Officer

founders.

it’s too technical.

It’s tough for small businesses to go digital.

how to integrate social media? what content to write? what's the value?

Of 63 million (6.3 Cr) SMBs in India, a huge 68% are completely offline… And only 2% actively selling or promoting the business

• nline.

And it’s a big problem to solve.

340M 500M

smartphone owners internet users

While most of the Indian consumers have gone online…

58% 54% 53% 37% 31%

consumers research online before buying offline

visited a retailer’s website or app used a search engine visited a store or other location visited a non-retailer website or app used an online map

2X

Revenue growth trajectory compared to offline counterparts

and even SMBs who prospect into digital, find gold…

26%

% increase in number of

• rders compared to 10% increase

for offline SMBs

19%

Profit growth compared to 10% for offline SMBs

4X

More likely to see above average business growth rate More likely to grow local boundaries to national and international markets

business implications for active online SMBs

NowFloats helps SMBs setup, manage and grow their business

• nline.

So what does NowFloats do?

a responsive, dynamic solution (website + business specific features) across form factors higher discovery of business updates/products across search & social media an online presence and business management app & web portal

complete online business management suite.

hosted on the world’s first full-stack serverless platform, owned & built by NowFloats

with category specific offerings.

more coming soon…

 Appointment engine  Team bio  Specialisations page  Up coming batches  Faculty Bio  Toppers Page  Book engine  Channel manager  Places nearby  Projects  Brochure downloads  Get a quote  Online menu  Book a table  Online orders  Appointment engine  Appointment management  Treatment menu

instant activation by category simplified content creation, management

discovery across multiple online channels

simplified interactions with customers track and manage ROI transparently remain up-to- date and informed proactively through RIA

problems that NowFloats solves for Indian SMBs.

5

create website

instant online presence

fill out business details select the web address ta-daaa! your digital identity is live!

4 1 2 3

simplifying content creation

simplifying content creation

single point update discovery on

Boost Business Website Facebook Page Facebook Shop Twitter profile Google My Business

updated on

simplifying organic discovery

CONVERTING UNSTRUCTURED CONTENT INTO MEANINGFUL CONTENT-GRAPH TO DRIVE DISCOVERY AI based Content Parser update details pages search result pages basic info + new content Unstructured Content basic business info

OUTPUT:

driving discovery across multiple platforms

boost keyboard simplifying customer interaction

Tap to paste directly into email or messaging platforms (compatible across all apps on iOS and Android.) Click to activate product list

• r updates

simplifying online ROI

(Mobile view) (Desktop view)

educating the SMBs

BOOST RIA (web-consultant BOT)

SMB

RIA educates SMBs about new features and drives engagement through an AI driven process

RIA is a personalised consultant bot, who guides and helps SMBs with the product A dedicated (human) account manager to train the merchant and resolve any queries related to the product. Periodic alerts by RIA ensure prompt action by the SMBs to improve ROI received from Boost

Merchants create content

60%

paid customers (to date)

1,200

new customers added per month

Customers

45,000

₹ 40,000

ARPU upfront total updates created per year Largest In India

3M

Digital Consumers & Social Media

visits per month

15M

time spent on NF websites per month

200K hrs

India’s local search traffic

5%

calls & enquiries per year

600K

product SKUs

455K

75,000

product SKUs to FB shops

NowFloats metrics: In the last 6 years…

NowFloats enabled SMBs attract over 5% of India’s local search traffic

• rganically

!

455,000

product SKUs on the platform

270,000

new updates created by SMBs on their own per month

60%

• f SMBs create content every month

~6,000 customers

subscribed to Facebook shops

~74,000 products

added to Facebook shops

25

impressions per website per month

the RIA effect

highly engaged customers!

Creates a holistic online-presence* within 5 minutes, using a conversational chat bot AI driven engagement engine that ensures SMBs generate relevant business content AI based SEO which attracts online customers

• rganically from search engines, social

channels and other platforms

* Multi-Channel Network Identity

just to summarize

Drives business to merchants – orders, enquiries, calls, appointments etc.

value-add solutions for customers

Opens up multiple opportunities to cross-sell

WildFire (Google/FB ads) Chatbot (ANA) BizApp (App Development) Dictate (Content Update) Accounting/ERP /CRM modules Theme Upgrade Fintech Inventory Management IVR

NowFloats 40 cities 88 offices 550 FOS NowFloats Customers Total: 150,000+ (LTD) Paid: 36,000+ (LTD) Monthly activations: 1,000 customers

the distribution engine

Strong distribution network Pan-India distribution network built within 3 years of inception. 55% of revenues generated from tier-2 cities and towns of India.

NowFloats’ distribution engine

Powered with technology! Robust CRM and ERP have been deployed on the cloud Rocket Singh - Mobile based app for salesforce tracking, order logging and customer demos. The entire sales-force is managed by a 5-member ops team in HQ thanks to tech automation. Everyone has their name.digital site

• Efficient. Optimised. Sold!

Focus on driving FOS productivity at branch level Segregation of new and existing customer business clearly defining targets to be chased The existing customer account managers are renewing and accelerating cross-sell and up-sell of add-on products or services.

By the numbers.

visits

15 4 8 12 16 20 6 2 4 6 8 43

• 10

20 30 40 50 Note: Dip in Aug and Sep-18 due to server migration.

mn ‘000s ‘000s

impressions calls

Average visits per customer: 540 Average impressions per URL: 25 Average calls received per merchant: 9

2 4 6 8 10 12 14 16 Q1-FY17 Q2-FY17 Q3-FY17 Q4-FY17 Q1-FY18 Q2-FY18 Q3-FY18 Q4-FY18 Q1-FY19 Q2-FY19

Existing Renewals New 2.7 3.6 4.6 5.7 7.0 8.4 9.8 11.5 12.7 14.7

Customers

(count)

‘000s

healthy business evolution

Multi-Year contracts are 15% of all collections Verticals contribute 20% of all collections Add-ons include inorganic marketing (Google Adwords, FB Ads), Chabot (ANA), category themes and functionalities, SMS & e-mail marketing, IVR, etc. improve stickiness while consistently increasing the LTV

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Q1-FY17 Q2-FY17 Q3-FY17 Q4-FY17 Q1-FY18 Q2-FY18 Q3-FY18 Q4-FY18 Q1-FY19 Q2-FY19

Boost New (1 year) Boost New (Multi-year) Boost Renew ( 1 year) Boost Renew ( Multi-year) Verticals Add-ons

Almost a quarter of the collections is from new products & up-selling

the future

• Growth of existing business
• Incubation of business community
• Significant international presence
• Indian SMB cloud
• Kitsune

$100M

revenue

~200K

subscription paying SMBs

In 3 years…

• nline-business driver

for SMBs in India

Today: Boost drives commerce between SMBs & consumers Future: Simplifying commerce amongst SMBs across multiple categories

building India’s largest business community

Merchant Consumers Merchants (Tomorrow) (Today)

international presence

expansion into select developed and developing economies

• India
• USA

Present

• England
• Singapore
• Malaysia
• Philippines

Planned launch (near term)

Structured Data Unstructured Data

NowFloats’ Indian SMB Cloud

X X Transactional Data NowFloats will know SMB’s online business behavior better than anyone.

how active is the business online? which is the best selling product? in the category? in the geography? what is the differentiator for an SMB in a city? which product has higher visibility with customers? what updates get better responses? at what time?

• n which day of the week?

what is the ideal response time for a category? what is the expected ROI for a category?

qualitative goal

NowFloats’ Indian SMB Cloud

Become the standard in authenticating a business’ online identity.

quantitative goal

NowFloats’ Indian SMB Cloud

SMB third party applications/platforms third party customers

• rganic customers

RIA BOOST ROI AI-based qualitative & quantitative output

kitsune is the world’s first programming language that helps build end-to-end serverless applications in HTML.

higher performance

serverless applications will always be faster and “100% on” than server- based apps.

lower costs, higher savings

• nly pay for what you use

ease to code

build serverless applications in HTML, CSS, JS

cloud agnostic

• utput of the code is automatically

adapted for all major cloud platforms

Select enterprise customers:

impact

active websites published

160,977

average response time

0.02 secs

Winners Incubated at Disruptive! Best APP

investors. recognition.

Global SaaS Company

thank you.

• Boost 360: category snapshots
• Competitive landscape
• Distribution in India
• Customer testimonials

appendix.

• Appointment Engine
• Appointments Management
• Team Bio & Specialties

CATEGORY SPECIFIC FEATURES

• Up-coming Courses/Batches
• Faculty & Specialty
• Toppers List

CATEGORY SPECIFIC FEATURES

• Booking Engine
• Places Nearby
• Offers & Updates
• Channel Manager

CATEGORY SPECIFIC FEATURES

• Project Descriptions
• Brochure Downloads
• Team Descriptors
• Get a Quote

CATEGORY SPECIFIC FEATURES

• Reservation Engine
• Food & Beverage Menu
• Online Ordering

CATEGORY SPECIFIC FEATURES

CATEGORY SPECIFIC FEATURES

• Appointment Engine
• Appointments Management
• Treatments and Services

ROI today & going forward.

Business via website as a marketing and promotional tool – Orders, calls, enquiries, map-views, etc. Transactions on the website itself: room bookings, appointments, etc.

c

Add-on solutions for:

• Industry/Category

specific

• Customer

engagement

• Digital marketing

Marketplaces, like Amazon, Flipkart, Vertical Marketplaces- to drive down their B2B CAC NowFloats’ own category based consumer portals (potential acquisitions)

c f c

ROI delivered currently ROI in the near future

c f f

Wellness & Fashion Verticals Export Logistics Content Management System Hospitality Hyper-Verticals POS & Working Capital iOS & Android Education Hyper-Verticals Third-Party Appointment Widgets Adding more hosting providers Healthcare Hyper-Verticals Reviews Integrations More DIY based interface Manufacturing Hyper-verticals Marketplace connectors Exploring Blockchain as a hosting option Real Estate Vertical

Q4 FY18-19 Q2 FY19-20 Q4 FY19-20 Q3 FY18-19 Q1 FY19-20 Q3 FY19-20

Etc.

product roadmap.

Aspects of NowFloats Business

NowFloats Just Dial Sulekha Quikr Weebly Squarespace GMB Wordpress

1

Technical Ease (Kitsune Platform)

1.1 Auto Optimize any website for speed 1.2 Build a fully dynamic website without writing a single line of backend code 1.3 Access to chat-bot, ML, commerce, auto-discovery using just HTML

2

Help SMBs Manage Online Identity

2.1

Educating the merchant - how to best run the business online

2.2

Business Website - Encouraging updating/engaging regularly 2.2.1 Ease of User Interaction 2.2.2 Content Management 2.2.3 Auto Content Optimization for Discovery 2.2.4 Auto website optimization for speed 2.2.5 Auto website optimization for cross-platform 2.2.6 Integration with : Delivery, Payment Gateway, Merchant Apps, Advertising

3

Help SMBs Manage Business Online

3.1 Acquiring Online Customers 3.2 Managing Online Customers 3.3 Propagate Content to Other Consumer Channels 3.4 Simplify Catalog Management 3.5 Simplify Mobile Commerce

who does what all.

distribution is king in India!

how do you capture Indian SMBs if ~70% are completely offline?

most SMBs are price sensitive

selling to them is a consultative exercise which requires building personal trust

most SMBs need to be educated

• n benefits of going online as well

as training them on a solution. It usually requires people who speak their local language

salesforce cost for customer acquisition in India is not high

similar to using online marketing in developed markets

1. 2. 3.

(a similar strategy adopted by our peers.)

4,000+ FOS | 4,000+ Sales team 1,500 FOS | 1,400 Sales team

strategy in India

In June 2017, Amazon India reached a milestone

• f 200K sellers, a 4X increase in 18 months

Dec '15 Sep '16 Jun '17

45K 120K 200K

Amazon seller count

The company credited the growth to its ‘unique India-first innovations.’ These include:

• Feet on street: To assist sellers who wanted to get
• nline but didn’t have knowhow
• Self-service registration
• Chai Cart: To educate SMEs on online selling
• pportunity. Amazon execs travelled ~15,000 kms,

engaging ~10,000 SMEs

• Tatkal: To help SMEs sell on Amazon in less than an
• hour. Amazon execs travelled across 120 cities and

towns in India

NowFloats’ customer testimonials

Shrishti Khurana

Unlimited Food Factory Delhi

"With NowFloats Boost I can update with ease and convenience and be discovered

• n multiple online platforms."
• R. K. Bhatia

GST Consultants Delhi

"We were only known locally in Delhi, but ever since we got a NowFloats Boost website, I get calls from Punjab, and now NRIs living abroad contact me too."

Tushar Mehta

Tubefit Industries Mumbai

”Instead of hiring a person for sales and paying him a salary

• f twenty thousand rupees per

month, I spend a comparable amount on online advertising."

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