Online Fundraising Best Practices for Nonlprofits Session Sponsored - - PowerPoint PPT Presentation

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online fundraising best practices for nonlprofits
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Online Fundraising Best Practices for Nonlprofits Session Sponsored - - PowerPoint PPT Presentation

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#FSWebinar Online Fundraising Best Practices for Nonlprofits Session Sponsored by Frontstream-April 13, 2016 #FSWebinar TODAYS SESSION Welcome! A copy and recording of todays If youre tweeting about presentation will be made

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#FSWebinar ¡

Session Sponsored by Frontstream-April 13, 2016

Online Fundraising Best Practices for Nonlprofits

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#FSWebinar ¡

Use the questions panel to contribute.

If you’re tweeting about today’s session, use #FSWebinar

TODAY’S SESSION

Welcome!

A copy and recording of today’s presentation will be made available after the session.
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Online Fundraising Best Practices for Nonprofits

Session Sponsored by Frontstream- April 13, 2016
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SLIDE 5 NEBRASKA’S FIRST CERTIFIED B CORPORATION
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3% of our Products (free products & services) 3% of our Profjt (cash donations) 3% of our People (volunteer 1 day per month)

Firespring Power of 3

NEBRASKA’S FIRST CERTIFIED B CORPORATION
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Online Fundraising Best Practices for Nonprofits

  • Your website: the foundation of your online presence.
  • 7 steps to online fundraising success.
  • 5 metrics to measure fundraising performance.
  • The donor retention problem.
  • Why email marketing is essential.
  • Action Steps | Q&A
If you’re tweeting about today’s session, use #FSWebinar. @jaywilk
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SLIDE 8 DONATE BLOG FACEBOOK OPT IN VOLUNTEER TWITTER EVENT REGISTRATION LINKEDIN

Most nonprofits send visitors away to engage instead of keeping them on their website. YOUR WEBSITE

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THE FOUNDATION OF YOUR ONLINE PRESENCE

your

Website

The 5 elemen he 5 elements of a pow ts of a powerful and eng erful and engaging w ging website. ebsite.

82% of donors visit

a nonprofit’s website before giving.

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SLIDE 10 Images & headlines that tell your story Navigation
  • ptions
Deep, diverse content
  • 1. Structure
  • 2. Design
  • 3. Content
  • 4. Functionality
  • 5. Vitality

The 5 elemen he 5 elements of a pow ts of a powerful and eng erful and engaging w ging website. ebsite.

Functional tools that engage visitors Weekly updated news/events 5 ELEMENTS OF AN ENGAGING WEBSITE
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Your website can be cost- effective, beautiful, mobile friendly AND a workhorse.

R.O.I. > Cost. You don’t have to choose.

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The Firespring webinar series.

firespring.org/webinars

Lori Kadavy

Director, Nonprofjt Education & Outreach lori.kadavy@firespring.org 877.447.8941 ext. 1058 EDUCATION WITHOUT EXPECTATION
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SEARCH ENGINE

YOUR WEBSITE

APPEAL LETTER EMAIL MARKETING WORD OF MOUTH FACEBOOK BLOG POST

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WHAT IS A LANDING PAGE?

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Lori Kadavy

Director, Nonprofjt Education & Outreach lori.kadavy@firespring.org 877.447.8941 ext. 1058 EDUCATION WITHOUT EXPECTATION

The Firespring webinar series.

firespring.org/webinars

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THE BASICS

Using the Internet to Raise Funds and Build Donor Relationships

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STEPS TO ONLINE FUNDRAISING SUCCESS

7

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STEPS TO ONLINE FUNDRAISING SUCCESS

7

GATHER EMAIL ADDRESSES (BOTH ONLINE AND OFF).

1

#

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PROVIDE EASY, ONLINE REGISTRATION TO EVENTS.

2

#

STEPS TO ONLINE FUNDRAISING SUCCESS

7

Unlimited $300 Unlimited $100 Unlimited $250

Join us to Learn!

Register Now
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COMMIT TO BECOMING A THOUGHT LEADER.

3

#

STEPS TO ONLINE FUNDRAISING SUCCESS

7

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Lori Kadavy

Director, Nonprofjt Education & Outreach lori.kadavy@firespring.org 877.447.8941 ext. 1058

The Firespring webinar series.

firespring.org/webinars

EDUCATION WITHOUT EXPECTATION
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USE SOCIAL MEDIA TO EXTEND YOUR CAUSE.

4

#

STEPS TO ONLINE FUNDRAISING SUCCESS

7

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Lori Kadavy

Director, Nonprofjt Education & Outreach lori.kadavy@firespring.org 877.447.8941 ext. 1058

The Firespring webinar series.

firespring.org/webinars

EDUCATION WITHOUT EXPECTATION
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OPTIMIZE YOUR WEBSITE FOR SEO.

5

#

STEPS TO ONLINE FUNDRAISING SUCCESS

7

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Lori Kadavy

Director, Nonprofjt Education & Outreach lori.kadavy@firespring.org 877.447.8941 ext. 1058

The Firespring webinar series.

firespring.org/webinars

EDUCATION WITHOUT EXPECTATION
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Lori Kadavy

Director, Nonprofjt Education & Outreach lori.kadavy@firespring.org 877.447.8941 ext. 1058

The Firespring webinar series.

firespring.org/webinars

EDUCATION WITHOUT EXPECTATION
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USE A PROFESSIONAL DONOR DATABASE TOOL.

6

#

STEPS TO ONLINE FUNDRAISING SUCCESS

7

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INTEGRATE ONLINE AND OFFLINE EFFORTS.

7

#

STEPS TO ONLINE FUNDRAISING SUCCESS

7

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METRICS

to Measure Fundraising Performance

5

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the power of

PEER

GROUPS

NONPROFIT BEST PRACTICE
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1

METRICS TO MEASURE FUNDRAISING PERFORMANCE

5

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Average gift size and # of gifts

1

#

Total Raised ÷ # of Donations

Use for budgeting, forecasting and planning to calculate the fundraising potential of a campaign, event or budget year.

METRICS TO MEASURE FUNDRAISING PERFORMANCE

5

$100,000 ÷ 2,000 Donations = $50 avg. gift

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2

METRICS TO MEASURE FUNDRAISING PERFORMANCE

5

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Giving by activity and return per activity

2

#

Giving by Activity ÷ Cost per Activity

Use to determine which activities, events or other fundraising efforts are most effective.

METRICS TO MEASURE FUNDRAISING PERFORMANCE

5

$10,000 raised ÷ $2,000 cost = $5 return/$1

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3

METRICS TO MEASURE FUNDRAISING PERFORMANCE

5

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Conversion rate

3

#

# Targeted ÷ # Converted 1,000 Targeted ÷ 100 Converted = 10% Conversion

METRICS TO MEASURE FUNDRAISING PERFORMANCE

5

Use to determine how effective your campaign, event or activity is at encouraging donors to give, visit your site, reply to an email, etc.

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Conversion rate

3

#

Scary fact:

up to 70%

OF DONORS

ABANDON

AN ONLINE DONATION FORM

These are potential donors who went to your site, clicked Donate Now, but didn’t follow through.

METRICS TO MEASURE FUNDRAISING PERFORMANCE

5

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4

METRICS TO MEASURE FUNDRAISING PERFORMANCE

5

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Cost per $1 raised

4

#

Total cost ÷ Total raised

Use to calculate how much money it takes to raise $1 for the organization.

METRICS TO MEASURE FUNDRAISING PERFORMANCE

5

$250,000 cost ÷ $1 million = $0.25 cost/$1

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5

METRICS TO MEASURE FUNDRAISING PERFORMANCE

5

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Donor retention

5

#

# of donors who gave in 2015 and 2014 ÷ # of donors who gave in 2014

Use to determine whether a donor who gave in a prior time period/activity gave in the present time period/activity.

METRICS TO MEASURE FUNDRAISING PERFORMANCE

5

800 1st & 2nd Year ÷ 1000 1st year = 80% retention

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DONOR RETENTION

the importance of

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57%

  • f donors

attrition each year.

THE IMPORTANCE OF DONOR RETENTION

43% RETENTION

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Nearly 6 out of every 10 donors from the previous year did not donate the next year.

THE IMPORTANCE OF DONOR RETENTION
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Lori Kadavy

Director, Nonprofjt Education & Outreach lori.kadavy@firespring.org 877.447.8941 ext. 1058 EDUCATION WITHOUT EXPECTATION

The Firespring webinar series.

firespring.org/webinars

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CONNECTING WITH YOUR CONSTITUENTS USING EMAIL MARKETING TOOLS

EMAIL

MARKETING

BENEFITS

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Every recipient should feel like an “insider”

“Your newsletter isn't really about getting people to read your articles. Your newsletter is actually about delivering joy to your donors repeatedly.“ —Tom Ahern

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Lori Kadavy

Director, Nonprofjt Education & Outreach lori.kadavy@firespring.org 877.447.8941 ext. 1058 EDUCATION WITHOUT EXPECTATION

The Firespring webinar series.

firespring.org/webinars

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ü Understand and apply the 5 ELEMENTS of a powerful and engaging nonprofit website. ü Focus on ROI instead if COST. ü Provide easy, online EVENT REGISTRATION tools. ü Commit to becoming a THOUGHT LEADER. ü Use SOCIAL MEDIA to extend your cause. ü Optimize your website for SEO. ü Use a professional DONOR DATABASE tool. ü MEASURE your key fundraising metrics. ü Make EMAIL SUBCRIBERS feel like INSIDERS. ü Keep learning! Attend FIRESPRING webinars and visit NONPROFITHUB.ORG regularly.

Action Steps

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nonprofithub.org

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#FSWebinar ¡

THANK YOU to

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Educate without Expectation

NEBRASKA’S FIRST CERTIFIED B CORPORATION
  • ur mantra
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Educate with some Expectation

NEBRASKA’S FIRST CERTIFIED B CORPORATION

next 5 minutes

  • ur mantra
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Supports your engagement strategy.

Firespring solves a problem

78% of nonprofit websites are designed for less than $750.

always trying to “do more with less”

The average nonprofit rebuilds their website every 2 to 2 ½ years.

The result of

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EMAIL MARKETING CONTENT MANAGEMENT SYSTEM

EVENT REGISTRATION NEWSFEEDS LANDING PAGE TEMPLATES

SEARCH ENGINE OPTIMIZATION ONLINE DONATIONS FUNDRAISING BOOTCAMP LEGENDARY SUPPORT & TRAINING

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Every website includes a responsive mobile theme

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It would cost more than $50,000 plus a full time person year

  • ver year to build

and maintain all of this yourself.

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DIY

  • r

BUNDLED PROFESSIONAL SERVICES

$500 onboar 500 onboardin ding g gr grant a ant availa ailable for ble for quali qualifj fjed nonpr ed nonprofj fjts ts. .

Must act within 30 days of this webinar.
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firespring.org/trial

Try us on for size.

SIGN UP FOR A NO-OBLIGATION FREE TRIAL.

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The Firespring webinar series.

Education without expectation • firespring.org/webinars

Lori Kadavy

Director, Nonprofjt Education & Outreach lori.kadavy@firespring.org 877.447.8941 ext. 1058
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Q&A

Lori Kadavy

Director, Nonprofjt Education & Outreach lori.kadavy@firespring.org 877.447.8941 ext. 1058

Let’s connect on LinkedIn.

@jaywilk

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THANK YOU

Lori Kadavy

Director, Nonprofjt Education & Outreach lori.kadavy@firespring.org 877.447.8941 ext. 1058