Office of Minority Health and Health Equity Using Health - - PowerPoint PPT Presentation

Office of Minority Health and Health Equity

Using Health Communications Tools to Promote Health Equity: FDA OMHHE Outreach and Communications Program Cariny Nuñez, MPH, CHRM, Senior Public Health Advisor APHA Annual Meeting and Expo November 4, 2019

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Food and Drug Administration (FDA)

Mission FDA is responsible for protecting the public health by assuring the safety, efficacy and security of human and veterinary drugs, biological products, medical devices,

• ur nation’s food supply, cosmetics, and products that

emit radiation. FDA also regulates the manufacturing, marketing, and distribution of tobacco products to protect the public health and to reduce tobacco use by minors. Consumer Protection Agency Provide information on regulated products to ensure safe and effective use to consumers/patients/health care providers Regulatory Agency Intersection of commerce, laws and public health

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FDA Office of Minority Health and Health Equity (OMHHE)

Mission To promote and protect the health

• f diverse populations through

research and communication that addresses health disparities. Vision To create a world where health equity is a reality for all.

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FDA OMHHE Goals

Goal 1: Improve regulatory science by increasing the amount of clinical trial data available on racial and ethnic minorities; improve the data quality to determine how minorities react to medical products; and increase transparency and access to available data Goal 2: Strengthen FDA’s ability to respond to minority health concerns Goal 3: Promote health and safety communication to minority populations who often experience low health literacy and/or speak English as a second language

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What We Do

Research and Collaboration Program

• Programs/Initiatives/Campaigns
• Language Access Program
• Diversity in Clinical Trials Initiative
• Health Education Materials
• FDA Spokesperson; Speaking Engagements
• Social Media
• Newsletter & E-alerts
• Website
• Lecture Series & Webinars
• FDA & HHS Working Groups
• Stakeholder Meetings/Symposiums/Exhibits
• Foster collaboration between FDA &

stakeholders Outreach and Communication Program

• Intramural Research
• Extramural Research
• Participate in FDA Centers of Excellence in

Regulatory Science and Innovation (CERSI) Projects

• Summer Teacher Training Program
• Pharmacy Internships
• Academic Collaborations/Fellowships
• Congressional Mandates
• FDA & HHS Working Groups & Collaborations
• Stakeholder Input into Research Agenda
• Guidance Documents

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Current Priority Areas

• Opioids
• Tobacco
• Rare Diseases
• Cardiovascular Disease
• Language Access
• Nutrition
• Hepatitis
• HIV
• Clinical Trial Diversity

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Outreach and Communication Program Goals

Goal 1: Strengthen FDA outreach to racial and ethnic minority populations and underserved populations that often experience low health literacy and speak English as a second language or not at all Goal 2: Partner with external stakeholders to identify and reduce health disparities

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Outreach and Communication Program Activities & Implementation Strategies

Programs/Initiatives/ Campaigns

• Language Access Program
• Diversity in Clinical Trials

Initiative

• Multi-Lingual Dietary

Supplements/Health Fraud Campaign

• ORA/PAS Outreach and

Internship Program

• #ilovemyheart Social Media

Campaign

Materials Development

• Fact sheets
• Blogs
• Infographics
• Post Cards
• Brochures
• PSAs
• Podcasts

Outreach

• FDA Spokesperson/Speaking

Engagements

• Social Media
• Newsletter & E-alerts
• Website
• Webinars
• OMH Health Equity Lecture

Series

• Coordinate HHS Reports
• FDA & HHS Working Groups
• Trainings
• Building relationships with

external organizations

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OMHHE Campaigns

• OMHHE has created a variety of health communication

campaigns for health disparities related health topics.

• Most of our campaigns have centered around public service

announcement (PSA) videos.

• Podcasts, fact sheets, infographics, and social media messages

have also been used to supplement the PSAs videos.

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OMHHE Campaigns

• “#ILoveMyHeart”
• Created for American Heart Month.
• Social media campaign that

encouraged the public to describe how they take care of their hearts.

• The former Secretary of Health and

Human Services participated.

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OMHHE Campaigns

• The hashtag was used more than

300 times during the initial launch month.

• Hashtag had a reach of more

than 3 million and had 6 million impressions on Twitter.

• Profile visits to the

@FDAHealthEquity Twitter page increased 160% that month.

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OMHHE Campaigns

• “Clinical Trial Champions”
• Campaign featured 6 short

videos with a sickle cell disease and clinical trials advocate.

• Emphasized the importance of

diversity in clinical research.

• The videos have received more

than 15K views on YouTube.

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OMHHE Campaigns

• “Dietary Supplement Health

Fraud”

• Launched in support of FDA’s

warning about illegally marketed products.

• PSA videos created in English,

Spanish, Chinese, Vietnamese, Korean, and Tagalog.

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OMHHE Campaigns

• Created Consumer Update fact

sheets in corresponding languages.

• Promoted during National

Consumer Protection Week, National Safety Month, and Health Literacy Month.

• The videos have received

approximately 12K views on YouTube.

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OMHHE Campaigns

• “Veterans in Clinical Trials”
• Created two videos to raise

awareness about the unique health issues faced by veterans.

• Promoted during Military

Appreciation Month, Clinical Trials Awareness Week, Veterans’ Day.

• OMHHE’s most successful

campaign to date with more than 125K views on YouTube.

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Lessons Learned

• Staying engaged with the public through multiple platforms is critical.
• Utilizing health observances and holidays can be effective for creating and

disseminating content.

• Co-branding with other organizations can be useful in disseminating

information.

• Paid advertisements, such as Google AdWords, can be effective in

disseminating content.

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FDA OMHHE Resources

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FDA OMHHE Resources

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FDA OMHHE Resources

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Connect with FDA OMHHE

Follow us on twitter @FDAHealthEquity HealthEquity@fda.hhs.gov www.fda.gov/HealthEquity Join webinars and stakeholder calls