Office of Economic Development Work Session Presentation to the - - PowerPoint PPT Presentation

Office of Economic Development

Work Session Presentation to the Berkeley City Council

June 28, 2016

Age gend nda

■ What’s Happening on Telegraph: OED’s Key Findings ■ Persistent Challenges ■ Opportunities & Recommendations ■ Q & A

City of Berkeley | Offic ice e of Econom nomic ic Develop velopmen ent | 510.981.7530

Res esea earch ch Meth Method

• dology
• logy

City of Berkeley | Offic ice e of Econom nomic ic Develop velopmen ent | 510.981.7530

OED’s Approach to developing Findings

■ Analyses of economic, demographic and local datasets ■ Direct collection of an inventory of ground-floor commercial spaces ■ Review of historic surveys conducted by UC and Telegraph Business Improvement District ■ Interviews of key neighborhood stakeholders

Com

• mmer

mercial cial vac acancy ancy ra rates s ha have e decl eclined ined si sign gnif ificant icantly ly.

City of Berkeley | Offic ice e of Econom nomic ic Develop velopmen ent | 510.981.7530

Source: City of Berkeley, Office of Economic Development

Th The e ou

• utlook

tlook for

• r re

real al es estat tate e an and d co commer mmercial cial development elopment ha has s impr improved. ed.

City of Berkeley | Offic ice e of Econom nomic ic Develop velopmen ent | 510.981.7530

■ 7 projects in the development pipeline, representing 500+ units of housing ■ Demand high for housing in walkable, transit-accessible commercial districts - inventory low ■ Increasing pressure on housing market from student population

Th The e st student udent po population pulation in in th the e dis istr trict ict ha has s in increased. creased.

City of Berkeley | Offic ice e of Econom nomic ic Develop velopmen ent | 510.981.7530

■ Student-Age population increased by approximately 46% 46% in Telegraph-adjacent census tracts ■ Expected increase of an additional 4,000 students at UC Berkeley in the next 4 years

• 2,000 4,000 6,000 8,000 10,000 12,000 14,000

60 and older 40 to 59 25 to 39 20 to 24 15 to 19 0 to 14 Populat latio ion by Age Group

• up in the Teleg

egraph h Area ea, 2005-2014

2005-2009 2010-2014

Source: US Census Bureau, American Community Survey 5-year Rolling Averages

De Developm elopment ent Pipelin peline, e, Tele elegraph graph Di Distric strict

Stiles es Hall Entitled, Construction Pending 783 Dorm Beds 12,300 SF Commercial Sequoia quoia Apartme tment nts Under Construction 42 Units 5,800 SF Commercial 2556 Telegra egraph ph Entitlement Pending ~70 Units ~4,000 SF Commercial 2480-258 580 0 Bancr crof

• ft

Proposal Pending ~175 Units 2526 Durant nt Under Construction 44 Units 5,210 SF Commercial 2501 Haste “El Jardin” Entitlement Pending ~79 Units ~20,000 SF Commercial 2539 Telegraph “The Nexus” Entitled, Construction Pending 70 Units 5,219 SF Commercial

City of Berkeley | Offic ice e of Econom nomic ic Develop velopmen ent | 510.981.7530

Longtime Champion Doris is Moskowit witz @ Moe’s Books

Tel elegraph egraph Sm Smal all Bus usin iness esses es

City of Berkeley | Offic ice e of Econom nomic ic Develop velopmen ent | 510.981.7530

Jai Chung’s SoDoI

• I Coffee

ee in the Telegraph/Channing Mall

Tel elegraph egraph Sm Smal all Bus usin iness esses es

City of Berkeley | Offic ice e of Econom nomic ic Develop velopmen ent | 510.981.7530

Lila a Owens s at Cupcakin akin’

• n Durant Avenue

Tel elegraph egraph Sm Smal all Bus usin iness esses es

City of Berkeley | Offic ice e of Econom nomic ic Develop velopmen ent | 510.981.7530

Tacos

• s Sinaloa
• a: the Bueno

family (Lupe and daughter Marlem) go from truck to storefront

Tel elegraph egraph Sm Smal all Bus usin iness esses es

City of Berkeley | Offic ice e of Econom nomic ic Develop velopmen ent | 510.981.7530

Comi ming ng Soon ~Games of Berkeley ~Mezzo ~Raleigh’s Newly y Opene ned ~The Tap Haus ~Huckleberry Bicycles ~Mad Monk

Tel elegraph egraph Sm Smal all Bus usin iness esses es

Sa Sales les ar are e up

• up. Increas

ncreased ed re restaura staurant nt sa sales les ha have e be been en th the e pr prim imar ary y dri river er

• f

f th the e re reco cover ery. .

City of Berkeley | Offic ice e of Econom nomic ic Develop velopmen ent | 510.981.7530

Source: MuniServices

Tel elegrap egraph h Bus usiness iness Impr proveme ement nt Di District strict (TB TBID) ID) ha has s in increased creased it its s ca capacity pacity an and d un under dertak taken en ne new w ac activities tivities an and pr projects.

• jects.

City of Berkeley | Offic ice e of Econom nomic ic Develop velopmen ent | 510.981.7530

Uni niver ersity sity of

• f Cal

alif ifornia,

• rnia, Berk

erkele eley y ha has s expa panded nded it its s in investment estments s an and pa participation ticipation in in th the e ad adjacent jacent Tel elegraph egraph Di District strict.

City of Berkeley | Offic ice e of Econom nomic ic Develop velopmen ent | 510.981.7530

■ New Sproul Plaza Student Center ■ Aquatic Center Construction ■ Future Projects: Stiles Hall, Adaptive Reuse of Berkeley Art Museum Site

Th The e Tel elegrap egraph h Avenu enue Pu Public blic Art t Pl Plan an an and Tel elegraph egraph Pu Publ blic ic Realm ealm Pl Plan an id identify entify oppo pportunitie tunities s for r in investment estment in in th the e district. istrict.

City of Berkeley | Offic ice e of Econom nomic ic Develop velopmen ent | 510.981.7530

■ Collaborative planning process with multiple stakeholders ■ Effective implementation partnerships established ■ Proposed improvements address functional needs and perception- changing enhancements

Per ersist sistent nt Chal hallenges lenges

City of Berkeley | Offic ice e of Econom nomic ic Develop velopmen ent | 510.981.7530

■ Public realm conditions ■ Safety & sidewalk behavior ■ Competition with online outlets and other retail districts ■ Evolving student tastes and preferences ■ Inadequate tenant mix

Op Oppor

• rtuni

tuniti ties es & & Rec ecom

• mme

mend ndat ation ions

City of Berkeley | Offic ice e of Econom nomic ic Develop velopmen ent | 510.981.7530

Implement plement th the e Tel elegra egraph ph Pu Public blic Art t an and & Pu Public blic Real ealm m Pl Plans. ans.

City of Berkeley | Offic ice e of Econom nomic ic Develop velopmen ent | 510.981.7530

■ Pursue grant funding for comprehensive overhaul ■ Partner w/ private sector, UC,

• thers to implement smaller scale

projects in near term ■ Leverage regular general fund expenditures

Mural celebrating Chiura Obata to be installed in June 2016

Enhance the district’s relevance to students.

City of Berkeley | Offic ice e of Econom nomic ic Develop velopmen ent | 510.981.7530

■ Targeted Branding ■ Relevant Events/Activities ■ Attract diverse, high-impact retail tenants

Support TBID campaign for renewal and expansion.

City of Berkeley | Offic ice e of Econom nomic ic Develop velopmen ent | 510.981.7530

Tel eleg egraph ph Busin ines ess Impr mprovem emen ent t Dis istri rict, ct, Propos

• posed

ed Expa pansion ion ■ Renewal campaign commenced in spring 2016; ballot phase expected in fall

Leverage annual events to enhance the neighborhood’s reputation and support existing merchants and vendors.

City of Berkeley | Offic ice e of Econom nomic ic Develop velopmen ent | 510.981.7530

Continue to activate underutilized sites in the district.

City of Berkeley | Offic ice e of Econom nomic ic Develop velopmen ent | 510.981.7530

■ Build on existing momentum by supporting businesses and property owners ■ UC positioned to lead a community dialogue regarding People’s Park

Develop a comprehensive retail strategy that focuses on soft goods and experiential retail.

City of Berkeley | Offic ice e of Econom nomic ic Develop velopmen ent | 510.981.7530

Modify land use regulations to encourage the development of additional housing.

City of Berkeley | Offic ice e of Econom nomic ic Develop velopmen ent | 510.981.7530

■ Increased population density around the district and adjacent to campus can produce positive

• utcomes

■ Modifications to land use controls in the Southside neighborhood could build

• n those recently

implemented for the C-T district

Q & A Q & A

City of Berkeley | Offic ice e of Econom nomic ic Develop velopmen ent | 510.981.7530

Michael Caplan MCaplan@cityofberkeley.info (510) 981-7530 Jordan Klein JKlein@cityofberkeley.info (510) 981-7534