Office of Economic Development Work Session Presentation to the - PowerPoint PPT Presentation

Office of Economic Development Work Session Presentation to the Berkeley City Council June 28, 2016

Age gend nda ■ What’s Happening on Telegraph: OED’s Key Findings ■ Persistent Challenges ■ Opportunities & Recommendations ■ Q & A City of Berkeley | Offic ice e of Econom nomic ic Develop velopmen ent | 510.981.7530

Res esea earch ch Meth Method odology ology OED’s Approach to developing Findings ■ Analyses of economic, demographic and local datasets ■ Direct collection of an inventory of ground-floor commercial spaces ■ Review of historic surveys conducted by UC and Telegraph Business Improvement District ■ Interviews of key neighborhood stakeholders City of Berkeley | Offic ice e of Econom nomic ic Develop velopmen ent | 510.981.7530

Com ommer mercial cial vac acancy ancy ra rates s ha have e decl eclined ined si sign gnif ificant icantly ly. Source: City of Berkeley, Office of Economic Development City of Berkeley | Offic ice e of Econom nomic ic Develop velopmen ent | 510.981.7530

Th The e ou outlook tlook for or re real al es estat tate e an and d co commer mmercial cial development elopment ha has s impr improved. ed. ■ 7 projects in the development pipeline, representing 500+ units of housing ■ Demand high for housing in walkable, transit-accessible commercial districts - inventory low ■ Increasing pressure on housing market from student population City of Berkeley | Offic ice e of Econom nomic ic Develop velopmen ent | 510.981.7530

Th The e st student udent po population pulation in in th the e dis istr trict ict ha has s in increased. creased. Populat latio ion by Age Group oup in the Teleg egraph h Area ea, 2005-2014 ■ Student-Age 0 to 14 population increased by approximately 46% 46% 15 to 19 in Telegraph-adjacent census tracts 20 to 24 ■ Expected increase of an additional 4,000 25 to 39 students at UC Berkeley in the next 4 40 to 59 years 60 and older - 2,000 4,000 6,000 8,000 10,000 12,000 14,000 2005-2009 2010-2014 Source: US Census Bureau, American Community Survey 5-year Rolling Averages City of Berkeley | Offic ice e of Econom nomic ic Develop velopmen ent | 510.981.7530

De Developm elopment ent Pipelin peline, e, Tele elegraph graph Di Distric strict 2480-258 580 0 Bancr crof oft Proposal Pending Stiles es Hall ~175 Units Entitled, Construction Pending 783 Dorm Beds 12,300 SF Commercial 2526 Durant nt Under Construction 44 Units Sequoia quoia Apartme tment nts 5,210 SF Commercial Under Construction 42 Units 2501 Haste “El Jardin ” 5,800 SF Commercial Entitlement Pending ~79 Units ~20,000 SF Commercial 2556 Telegra egraph ph Entitlement Pending ~70 Units 2539 Telegraph “The Nexus” ~4,000 SF Commercial Entitled, Construction Pending 70 Units 5,219 SF Commercial

Tel elegraph egraph Sm Smal all Bus usin iness esses es Longtime Champion Doris is Moskowit witz @ Moe’s Books City of Berkeley | Offic ice e of Econom nomic ic Develop velopmen ent | 510.981.7530

Tel elegraph egraph Sm Smal all Bus usin iness esses es Jai Chung’s SoDoI oI Coffee ee in the Telegraph/Channing Mall City of Berkeley | Offic ice e of Econom nomic ic Develop velopmen ent | 510.981.7530

Tel elegraph egraph Sm Smal all Bus usin iness esses es Lila a Owens s at Cupcakin akin ’ on Durant Avenue City of Berkeley | Offic ice e of Econom nomic ic Develop velopmen ent | 510.981.7530

Tel elegraph egraph Sm Smal all Bus usin iness esses es Tacos os Sinaloa oa: the Bueno family (Lupe and daughter Marlem) go from truck to storefront City of Berkeley | Offic ice e of Econom nomic ic Develop velopmen ent | 510.981.7530

Tel elegraph egraph Sm Smal all Bus usin iness esses es Newly y Opene ned ~The Tap Haus ~Huckleberry Bicycles ~Mad Monk Comi ming ng Soon ~Games of Berkeley ~Mezzo ~Raleigh’s City of Berkeley | Offic ice e of Econom nomic ic Develop velopmen ent | 510.981.7530

Sa Sales les ar are e up up. Increas ncreased ed re restaura staurant nt sa sales les ha have e be been en th the e pr prim imar ary y dri river er of f th the e re reco cover ery. . Source: MuniServices City of Berkeley | Offic ice e of Econom nomic ic Develop velopmen ent | 510.981.7530

Tel elegrap egraph h Bus usiness iness Impr proveme ement nt Di District strict (TB TBID) ID) ha has s in increased creased it its s ca capacity pacity an and d un under dertak taken en ne new w ac activities tivities an and pr projects. ojects. City of Berkeley | Offic ice e of Econom nomic ic Develop velopmen ent | 510.981.7530

Uni niver ersity sity of of Cal alif ifornia, ornia, Berk erkele eley y has ha s expa panded nded it its s in investment estments s an and pa participation ticipation in in th the e ad adjacent jacent Tel elegraph egraph Di District strict. ■ New Sproul Plaza Student Center ■ Aquatic Center Construction ■ Future Projects: Stiles Hall, Adaptive Reuse of Berkeley Art Museum Site City of Berkeley | Offic ice e of Econom nomic ic Develop velopmen ent | 510.981.7530

Th The e Tel elegrap egraph h Avenu enue Pu Public blic Art t Pl Plan an an and Tel elegraph egraph Pu Publ blic ic Realm ealm Pl Plan an id identify entify oppo pportunitie tunities s for r in investment estment in in th the e district. istrict. ■ Collaborative planning process with multiple stakeholders ■ Effective implementation partnerships established ■ Proposed improvements address functional needs and perception- changing enhancements City of Berkeley | Offic ice e of Econom nomic ic Develop velopmen ent | 510.981.7530

Per ersist sistent nt Chal hallenges lenges ■ Public realm conditions ■ Safety & sidewalk behavior ■ Competition with online outlets and other retail districts ■ Evolving student tastes and preferences ■ Inadequate tenant mix City of Berkeley | Offic ice e of Econom nomic ic Develop velopmen ent | 510.981.7530

Op Oppor ortuni tuniti ties es & & Rec ecom omme mend ndat ation ions City of Berkeley | Offic ice e of Econom nomic ic Develop velopmen ent | 510.981.7530

Implement plement th the e Tel elegra egraph ph Pu Public blic Art t an and & Pu Public blic Real ealm m Pl Plans. ans. ■ Partner w/ private sector, UC, others to implement smaller scale projects in near term ■ Leverage regular general fund Mural celebrating Chiura Obata to be installed in expenditures June 2016 ■ Pursue grant funding for comprehensive overhaul City of Berkeley | Offic ice e of Econom nomic ic Develop velopmen ent | 510.981.7530

Enhance the district’s relevance to students. ■ Targeted Branding ■ Relevant Events/Activities ■ Attract diverse, high-impact retail tenants City of Berkeley | Offic ice e of Econom nomic ic Develop velopmen ent | 510.981.7530

Support TBID campaign for renewal and expansion. Tel eleg egraph ph Busin ines ess Impr mprovem emen ent t Dis istri rict, ct, Propos oposed ed Expa pansion ion ■ Renewal campaign commenced in spring 2016; ballot phase expected in fall City of Berkeley | Offic ice e of Econom nomic ic Develop velopmen ent | 510.981.7530

Leverage annual events to enhance the neighborhood’s reputation and support existing merchants and vendors. City of Berkeley | Offic ice e of Econom nomic ic Develop velopmen ent | 510.981.7530

Continue to activate underutilized sites in the district. ■ Build on existing momentum by supporting businesses and property owners ■ UC positioned to lead a community dialogue regarding People’s Park City of Berkeley | Offic ice e of Econom nomic ic Develop velopmen ent | 510.981.7530

Develop a comprehensive retail strategy that focuses on soft goods and experiential retail. City of Berkeley | Offic ice e of Econom nomic ic Develop velopmen ent | 510.981.7530

Modify land use regulations to encourage the development of additional housing. ■ Increased population density around the district and adjacent to campus can produce positive outcomes ■ Modifications to land use controls in the Southside neighborhood could build on those recently implemented for the C-T district City of Berkeley | Offic ice e of Econom nomic ic Develop velopmen ent | 510.981.7530

Q & A Q & A Michael Caplan MCaplan@cityofberkeley.info (510) 981-7530 Jordan Klein JKlein@cityofberkeley.info (510) 981-7534 City of Berkeley | Offic ice e of Econom nomic ic Develop velopmen ent | 510.981.7530