of your LISTING David Pannell Fort Worth, TX Expired Luxury Listing - - PowerPoint PPT Presentation

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Dec 30, 2023 44 likes •344 views

How to Launch & Leverage Listings By Design NOT Default Be the KING KONG of your LISTING David Pannell Fort Worth, TX Expired Luxury Listing Be Different! Create A Stage! But FIRST to influence the interaction; BECAUSE Every SELLER wants

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How to Launch & Leverage Listings By Design NOT Default

Be the KING KONG

f your LISTING

David Pannell Fort Worth, TX

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Expired Luxury Listing

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Be Different! Create A Stage!

But FIRST to influence the interaction; BECAUSE Every SELLER wants to work with an agent that is active and “doing NEW things” that other agents do not do! Our Stage is our Coming Soon & Open Houses Process

Presentation Matters

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Everything has a Process

One thing that I always wish that I would have done in the beginning...is to have made checklist. Because everything we do in life is a process. And everything we do deserves The Best Presentation

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Our Current Listing Funnels

VORTEX (Personal Circle - A,B,C,D TEAM’s)
OOPS - Hyper Local Attractive Activity
Notice of Defaults NOD’s
Open House Traffic
Probate
Post Bankruptcy
Attorney Partnerships
Expired/Cancels
FSBO
GEO Farming (Zip Code, Or neighborhood Specific)
Investor Partners
Builders

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OOPS!

Definition: Hyper Local Attractive

Activity

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THE RESULT

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Retain Online Authority

We may not be able to outperform Zillow or these national portals..but we can get ahead of them with building

Relationships. By Showing 1,000’s of people that they can trust

you. When you get a listing you have a HUGE opportunity to dominate the web to capture a trusted audience.

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Conversion Marketing Model

Everything Starts With A Communication foundation

Connect Position yourself as an Expert Inspire The HIRE Deliver Results you promised Leverage Success with Digital Assets

The simplest models of building a relationship

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The MOST Power Words English Language

1. YOU
2. Because
3. Results
4. Guarantee
5. FREE
6. Imagine
7. Sexy
8. Share
9. New
10. Money
11. Easy
12. Discovery
13. Save

14.Proven 15.Fast

16. Love

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Connect First Digitally

Be LIKED before they need you! Develop TRUST before ask for it! Earn their LOVE for exchange

f entertaining them now.

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Positioning

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What noticed about Australia Real Estate!

No Lock Boxes No MLS They Do Not Cooperate Agent Only Showings On Weekends Charge Clients Upfront Market Fee 50+ people outside of a home waiting to get in

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Meet Glenn Twiddle

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Our Coming Soon Process

“First Look”

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The Highlights “Coming Soon”

1. Slow Down and Set the Right Expectations
2. Coming Soon 10 -14 day lead time on MLS
3. Presentation - Staging - Tease
4. MEDIA in Place Video/Photos/Blog Article
5. Earn Organic SEO Traffic
6. Create a BUZZ with Digital Farming & PC
7. Active Thursday
8. Seller blocks showings 48 hours until everyone sees it.
9. Funnel Everything To An Open House

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MEDIA is First!

Leverage This

Professional Pictures
Professional Video
Picture VIDEO’s
Blog - Article/Content
Facebook LIVE Walkthrough

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FREE Social MEDIA is DEAD
Most agents market to less 3% of your audience.
USE Social as your own Stage
Instead Engage 100% for few a $$$ a day. RETARGETING
Entertain the BEHAVIORS & Conversation their having today.
Play the SOCIAL game for a LONG game. Influence Behaviors.

Digital Farming - Inspire The HIRE

Make sure you market to their current conversation.

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WHO Is Your Social Audience? The current conversation.

PC First - Do this before any other ad spend.
Retargeted Group
Market Woman, Mothers, Grandparents
Zip Code/ GEO Digital Farm
CRM Contacts - Wide Net
Dialer Contacts with emails (Current Conversation)
Open House Registrations

“Behaviors - Current Conversation”

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SCRIPTS - Structure

Intro - Be clear, talk slow. Pattern Interrupt - Ignore & Move Forward Bridge Questions - Go Deep 3 Or 4 times Call To Action - Ask For Something Set Appt - Make A Promise For An Exchange Of Their Time

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Highlights - Open House Day

Invitation is Powerful
Attract Everyone & Include Everyone
Spend more time inviting people to the event than attending the event
Set the Scene, Romance Them, Atmosphere
Show OFF on Facebook LIVE
LEAD Magnets @ Event

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Yard Signs, Banners, Marketing

Everything Set 5 hours before.
OPEN House stager
Agent Prospects doesn’t set them up
25 Signs Subdivision
3 or 4 -10 Foot Flags in the front yard

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Open House Follow Up

Be intentional and Immediate.
Place CLEAN data in into 4% CRM
Be a Resource. NOT A Realtor
Focus on their pain or motivation.
Offer the GOLDEN BRICK exchange for their loyalty.

Example: Golden Brick 1. Warranties 2. Inspections 3. Coming Soon Listings 4. Off Market Deals 5. Team - Several Agents Available To You

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WHO’s Got MY MONEY

Grant Carbone

Nobody is competing against YOU when you have all the listings you want and retarget the activity you had.

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VIDEO Testimonials Tips

Every opportunity make sure you ask for the favor - Secure

the promise.

Use your Cell Phone to capture RAW video. Less is more.
Start the Video Testimonial with improvements. Ask their
pinion if they think we should improve anything?
Cover the things you did on film. They will repeat it.
Close it with a call to action. “If you want these results, call us

today”

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Leverage the Results

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PC Referrals/Digital Farm

All funneled to a very targeted group called “VORTEX” list. Now business is very likely to refer you to their Family, Friends, Co-Workers and you can always stay Top Of Mind with organic content. Over 46% our business is linked to this.

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