O&M March 2019 1. We are not for profit VISION: By hosting - - PowerPoint PPT Presentation

O&M March 2019

• 1. We are not for

profit VISION: By hosting Crankworx and other world-watched events that showcase Rotorua as the world’s premier year-round mountain biking resort, significantly grow the economy and the reputation

• f Rotorua as a compelling place to visit, live, work, play and relax.

MISSION: “To sustainably deliver an outstanding Crankworx Festival in 2015, through to 2027 with legacy effects contributing to Rotorua’s Vision 2030 Goals 3,4,5 & 6”. Crankworx- the facts

• 2. There is no better marketing activity than Crankworx

International Viewership = 11.4m in 2017 to 12.4m in 2018 (4.6m in 2015) --------

• Average length of stay was 7.4 nights

in Rotorua.

Visitor stayed for a good amount of time

• $4.21m economic impact on Rotorua’s

economy in 2018 (18.49m since 2015)

Economic impact was significant

• Crankworx- the facts

• 3. We are serious about maximizing benefits for Rotorua

“The [best part of the event was the] feeling of the event being a community. Having the events at three locations really showed off how much riding Rotorua has to offer.”

• (APR Survey Comment)
• Waipa site (Enduro and Schools XC & XCR)
• Redwoods DH
• Dual Slalom
• Eat Streat

Crankworx- the facts

• 4. We are committed to engaging our community
• Share the Ride
• Volunteer Programme
• National Schools MTB Champs
• Locals days and Ticketing

Crankworx- the facts

Share the ride

Crankworx- the facts

Volunteer Program

“Every single minute of Crankworx was just joy. All the staff and volunteers were lovely and the events were just spectacular. Will definitely participate next year!”

• APR Survey Comment

Crankworx- the facts

Ticket Prices and Locals Days

Crankworx- the facts

Crankworx- the facts

• 5. Crankworx is high risk & stressful

Crankworx- the facts

• 5. Crankworx is high risk & stressful

Crankworx- the facts …but rewarding

• 6. We are raising the bar every year
• New Entry zone
• Expanded Expo
• Mini Activations
• Return of Enduro World

Series

• Improved parking experience
• Condensed schedule
• More sponsor activations
• Improved culinary offering
• Focus on Personnel Welfare

Plus

Crankworx- the progression

The Truth about Crankworx

Gold Silver Bronze

Presenting

2015

Gold Silver Bronze

Presenting

2019

• 7. Event outcomes are thriving…the event is only just

surviving

Revenue 2015 YE 2016 YE 2017 YE 2018 YE 2019 F Commercial Revenue (Sponsorships, Merch, Bar Sales, Expo, Distribution rights) $249,915 $378,369 $401,214 $514,728 $723,596 Public Investment $600,000 $476,522 $745,435 $678,524 $580,000 Ticketing revenue and Registration $235,310 $269,797 $314,293 $270,037 $297,341

Crankworx- the facts

$0 $100,000 $200,000 $300,000 $400,000 $500,000 $600,000 $700,000 $800,000 2015 YE 2016 YE 2017 YE 2018 YE 2019 YE

Commercial Revenue vs Public Investment

Commercial Revenue (Sponsorships, Merch, Bar Sales, Expo, Distribution rights) Public Investment

Crankworx- the facts

• 7. Event outcomes are thriving…the event is only just

surviving

$0 $50,000 $100,000 $150,000 $200,000 $250,000 2015 YE 2016 YE 2017 YE 2018 YE 2019 YE

RECT

Crankworx- the facts

• 7. Event outcomes are thriving…the event is only just

surviving

$0 $10,000 $20,000 $30,000 $40,000 $50,000 $60,000 $70,000 2015 YE 2016 YE 2017 YE 2018 YE 2019 YE

Accommodation Partners

Crankworx- the facts

• 7. Event outcomes are thriving…the event is only just

surviving

$0 $20,000 $40,000 $60,000 $80,000 $100,000 $120,000 $140,000 $160,000 2015 YE 2016 YE 2017 YE 2018 YE 2019 YE

RTIP (1) & RLC

Crankworx- the facts

• 7. Event outcomes are thriving…the event is only just

surviving

Crankworx- the facts

Provisional Schedule

Day No. Date Day Time Location Events Ticketing Notes 1 18th March Monday 3.30pm - 7.30pm Wattles Kidsworx Dual Slalom Non-ticketed 2 19th March Tuesday 9am - 7.30pm FINALS FROM 5PM Wattles 100% Rotorua Dual Slalom Non-ticketed GATES OPEN 10AM 3 20th March Wednesday 10am - 5.30pm FINALS FROM 3.30PM Skyline Rotorua Rotorua Air DH presented by Bosch Tickets from Crankworx.com Free for Rotorua Locals 6pm - 8pm Skyline Rotorua Kidsworx Pump Track Session presented by SRAM Tickets from Crankworx.com Free for Rotorua Locals Plus training for Mons Royale Dual Speed & Style Rotorua Crankworx Rotorua Downhill presented by Professionals Maxxis Slopestyle in memory of McGazza GATES OPEN 10AM 4 21st March Thursday 10am - 7pm FINALS FROM 5PM Skyline Rotorua Mons Royale Dual Speed & Style Rotorua Tickets from Crankworx.com Free for Rotorua Locals 7.30pm - 9pm Skyline Rotorua Official Oceania Whip-Off Championships presented by SPANK Tickets from Crankworx.com Free for Rotorua Locals Plus training for Crankworx Rotorua Downhill presented by Professionals Maxxis Slopestyle in memory of McGazza GATES OPEN 10AM

Crankworx- the facts

5 22nd March Friday 10am - 11.30am Skyline Rotorua Crankworx Rotorua Downhill presented by the Professionals - Amatuer Finals Tickets from Crankworx.com 1.30pm - 5pm FINALS FROM 3PM Skyline Rotorua Crankworx Rotorua Downhill presented by the Professionals - Pros Tickets from Crankworx.com 10am - 9.30pm FINALS FROM 7.30PM Skyline Rotorua Rockshox Rotorua Pump Track Challenge Tickets from Crankworx.com Plus training for Maxxis Slopestyle in memory of McGazza GIANT Toa Enduro presented by Camelbak GATES OPEN 10AM 6 23rd March Saturday 10am - 2.30pm Skyline Rotorua Kidsworx Pump Track Tickets from Crankworx.com 2pm - 3pm Skyline Rotorua Women of Crankworx signing session Tickets from Crankworx.com 12.30pm - 6pm FINALS FROM 3PM Skyline Rotorua Maxxis Slopestyle in memory of McGazza Tickets from Crankworx.com 8pm - 9pm Skyline Rotorua Deep Summer Photo Competition Tickets from Crankworx.com Non-ticketed Plus training for GIANT Toa Enduro presented by Camelbak GATES OPEN 10AM 7 24th March Sunday 8am - 5.30pm Skyline & Whaka Forest GIANT Toa Enduro presented by Camelbak (EWS) Tickets from Crankworx.com Riders will start and finish at Skyline 10am - 1pm Skyline Rotorua Kidsworx Warrior DH Tickets from Crankworx.com 1.30pm - 3.30pm Skyline Rotorua Kidsworx Hipster DH Tickets from Crankworx.com

Crankworx - the Questions?