NPD Express Todays Agenda 9:10 - 9:50: Introduction & overview - - PowerPoint PPT Presentation
THE SCIENCE OF PRODUCT DEVELOPMENT MADE EASY NPD Express Todays Agenda 9:10 - 9:50: Introduction & overview of NPD Express Introduction & context - Pete Cooke, Head of Digital Overview of NPD Express - Debbie Senior,
9:10 - 9:50: Introduction & overview of NPD Express
Concept testing and product optimisation for a leading financial services provider
Concept & pack development for a leading CPG brand
10:00 - 11:00: Demos, Q&A & networking
“exactly what I needed, robust quant validation, but didn’t take ages or cost a fortune” “quick, efficient and sufficiently flexible to suit our requirements” “the online platform made it very simple…KPI’s in real time...” “straight forward and very powerful…cut the data in a matter of seconds” “a good way to engage our stakeholders and excited real interest in the project” “it raised the profile of research and expectations of what could be delivered by when” “complemented by Harris’ expertise to guide us on our final choice.” “the team were extremely flexible…testing and iterating concepts as we were going”
Identify Needs
Identify Needs
Identify Needs
Identify Needs Idea Screening Concept Testing Product Optimisation Product Testing Post Launch
Identify Needs Idea Screening Concept Testing Product Optimisation Product Testing Post Launch Identify Needs
Idea Screening Identify Needs Concept Testing Product Optimisation Product Testing Post Launch Identify Needs Idea Screening
Concept Testing Idea Screening Identify Needs Product Optimisation Product Testing Post Launch Identify Needs Idea Screening Concept Testing
Product Optimisation Concept Testing Idea Screening Identify Needs Product Testing Post Launch Identify Needs Idea Screening Concept Testing Product Optimisation
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allowed quick launch of survey
real time info-board
Project Overview ▪ A high street bank was looking to refine its Reward account proposition ▪ Having presented the findings from our self-funded study, the Insight team recommended using Concept Express to the product development team ▪ Once the questionnaire had been tailored to meet the specific requirements, and signed off, results were available and within 24 hours the winning concept begun to emerge. ▪ The stakeholder was particularly impressed by the early availability of results via the interactive info-board and analytics portal, and wished to conduct another round of testing ▪ Three Concept Express™ tests were conducted in total, with the results from each stage iteratively feeding into the next. ▪ Our standardised questionnaire increased the speed of turnaround and benchmarks available at each phase ▪ Concept Express™ has since been used to test new mortgage propositions and open banking applications.
a quick launch
the real time info-board & automated PPT charts
identify the favoured concept
group analysis, e.g. by age, gender, main bank and FRESCO segment. “Concept Express was quick, efficient and sufficiently flexible to suit our requirements. The online real time system was a good way to engage our stakeholders and excited real interest in the project. It raised the profile of research internally and challenged – positively – expectations of what could be delivered by when.”
Client benefits:
Concept Testing Idea Screening Identify Needs Product Optimisation Product Testing Post Launch Identify Needs Idea Screening Concept Testing
Client benefits from the project: ▪ Global alcoholic beverage brand. ▪ Testing appeal of a new spirits idea aimed at a specific UK audience. ▪ Monadic concept test. ▪ Research was conducted amongst a defined audience, based on specific age and gender demographics and regular category usage ▪ Survey was launched the following day ▪ 150 interviews achieved in the same day. ▪ The concept performed incredibly well against category benchmarks, with the concept taken forwards to the next stage
1 concept tested 1 day to complete fieldwork 150 surveys completed amongst target audience 1 concept idea to progress
allowed quick launch of survey
real time infoboard “It’s been exactly what I needed – robust quant validation, that helped answer a couple of questions, but didn’t take ages or cost a fortune. I will definitely be in touch again when we’re in the next round of new concept work.”
Innovation Manager
Product Optimisation Concept Testing Idea Screening Identify Needs Product Testing Post Launch Identify Needs Idea Screening Concept Testing Product Optimisation
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packaging format and branding solution for a new product coming to market
purchasers of yoghurt within the last month.
200 respondents.
preferred product design with suggested amends based on the feedback collected.
Client benefits from the project:
8 packs tested 2 days to complete fieldwork 1600+ surveys completed 1 pack design to optimise and progress
allowed quick launch of survey
real time info-board ““PackTest Express was the perfect solution for our product development needs. It was really easy to set-up and the
follow the KPI’s in real time. We would definitely consider using PackTest Express again
Head of Brand Development
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