North-Central Florida! iHeartMedia Is The #1 Media Company In The - - PowerPoint PPT Presentation

Reach The Fastest-Growing Consumer Segment With iHeart Spanish North-Central Florida!

iHeartMedia Is The #1 Media Company In The U.S.

Source: ; (1) Unique Visitors, comScore Media Metrix, AUG 2018, multi-platform universe, P6+. (2) Nielsen NPower, SEP 2018 reach, P6+ 6-minute qualifier, L+SD, MSu 6a-6a. (3) Spring 2018 Nielsen Audio Nationwide – Mon-Su 12m-12m – Monthly Reach – P6+.

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Monthly Reach P6+ (Millions)

274

227 207 160 158 137 134 126 92 88 87 81 35 32

50 100 150 200 250 300

274M

Listeners

On-air Every Month

122M

Registered Users

Through Digital & Mobile

250+

Platforms & Thousands Of Connected Devices

140M

Fans

Through Social Media

20K+

Events

Across Markets & Formats

Source : Listeners: Spring 2018 Nielsen Audio Nationwide – Mon-Su 12m-12m – Monthly Reach – P6+; Fans: Shareablee Sep 2018 – Audience (CP) ; Podcaster: Based on combined Global Unique Streams & Downloads across iHeartRadio and HowStuffWorks; iHM Internal Reporting

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We’re The Only Media Company That Can Help You:

+ + + +

R E A C H E X T E N D C O N N E C T E N T E R T A I N WI N F A N S E X P L O R E

+ 100M+

Monthly Podcast Downloads

#1 Commercial Podcaster

STATION INFORMATION Cluster 6+ Cume: 789,900 Call Letters

WJBT-FM WKSL-FM WQIK-FM WSOL-FM WWJK-FM WFXJ-AM WKSL-FM HD2 WQIK-FM HD2

Dial Position

93.3 97.9 99.1 101.5 107.3 930 97.3 106.9

Format

Urban Contemp. Pop CHR Country Urban AC Adult Hits Sports Rock Tropical

Brand

93.3 The Beat 97.9 KISS FM 99.1 WQIK V101.5 107.3 The River 930 The Game 97.3 Planet Radio Rumba 106.9 Jacksonville

Slogan

Representin' Hip-Hop & R&B Flava #1 For Commercial Free Hit Music Jacksonville's New Country 99.1 WQIK Throwback Hip-Hop and R&B We Play Anything! Jacksonville's Sports Leader ; The Gators Play Here Jacksonville's Real Rock Latino Hits y Mas Variadad

Website

933thebeatjamz .com 979kissfm.com 991wqik.com v1015.com theriver1073.com sportsradio930 .com 973planetradio .com rumba1069.com

AUDIENCE M-SU 6A-12M Weekly Cume

249,400 236,300 267,700 194,200 200,100 39,300 48,900 42,800

Target Listener

A18-49 A18-49 A25-54 A25-54 A25-54 M25-54

Median Age

33 32 45 44 47 62 34 33

AQH Gender Comp

M59% F41% M47% F53% M46% F54% M47% F53% M55% F45% M67% F33% M76% F24% M43% F57%

AQH Ethnic Comp (Black/Hisp/Other)

B75% H4% O21% B26% H9% O65% B8% H2% O90% B89% H4% O7% B9% H10% O81% B8% H1% O91% B10% H14% O76% B5% H42% O53%

DIGITAL AUDIENCE Mobile Streaming Listeners

14,700 10,100 8,800 15,900 4,000 2,900 2,700 2,300

Unique Site Visitors

10,500 14,100 89,600 7,000 4,400 4,100 8,900 2,600

Facebook Likes

55,500 17,400 85,400 6,700 16,200 1,000 5,200 1,800

Twitter Followers

7,400 7,000 8,100 1,400 700 1,000 800 100

iHeartMedia Jacksonville Overview

Source: Nielsen Audio, Nov18-Jan19 (3 Bk Avg), M-Su 6a-12m, Persons 6+; Omniture, internal logs, DEC, 18; Facebook/Twitter, DEC18

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TARGETED DIGITAL

I N C E N T I V E S W H Y I T W O R K S T A R G E T I N G O P T I O N S T A R G E T I N G O P T I O N S T A R G E T I N G O P T I O N S

SOCIAL MEDIA ACTIVATION

Connect with local listeners through sweepstakes and contests distributed across our websites and mobile app, encouraging fans to participate through strategic promotions with incentivized actions.

• SOCIAL ACTION (FACEBOOK

LIKE, INSTAGRAM / TWITTER / SNAPCHAT FOLLOW)

• SURVEY
• VISIT WEBSITE OR APP
• CONTESTANT’S ADDRESS

LOCATION BASED GEO-

FENCING

Combining location-based in- app mobile with digital and on- air media allows brands to extend reach to new consumers, while targeting crossover consumers with complementary messaging.

• TARGET REAL PEOPLE

THROUGHOUT THEIR DAY

• REACH CONSUMERS IN A

RELEVANT MINDSET

• GEO-TARGET MESSAGE

APPEAL TO AUDIENCE

AUDIENCE AMPLIFICATION

Leverage hyper-targeted, cross-platform display and video to maximize frequency and visually reinforce brand messaging to key in-market consumers, accessing premium digital inventory across the internet.

• GEOGRAPHIC
• CONTEXTUAL (i.e. SPORTS SITES)
• BEHAVIORAL (i.e. INTO FASHION)
• VERTICAL MARKETPLACES
• AUDIENCE TARGETING
• RE-TARGETING
• KEYWORD TARGETING

TARGETED AUDIO

Target consumers by leveraging iHeartRadio’s first and third party audience data across our vast network of digital radio stations with :15, :30 and/or :60 second audio ads with corresponding digital companion banners.

• DEMOGRAPHIC
• GEOGRAPHIC
• LISTENING PREFERENCES
• LIFESTYLE AND INTERESTS
• PURCHASE BEHAVIOR

EMAIL MARKETING

Extend reach and drive brand awareness among a highly targeted audience. Make an impact and reinforce brand message with this highly mobile, measurable, and customizable asset

• GEOGRAPHIC
• DEMOGRAPHIC
• SOCIO-ECONOMIC
• BEHAVIORAL
• INTEREST

Hyper-targeted solutions to engage highly qualified prospects at multiple touchpoints throughout the day to achieve marketing objectives

The Power Of North-Central Florida Hispanics

Page 8

Population & Spending Growth

Source: Nielsen 2016; U.S. Census Bureau, 2014 National Population Projections; Jeffrey Humphreys, The Multicultural Economy 2015, Selig Center for Economic Growth (2015); World Bank.

U.S. population growth comes from Hispanics

50%

Projected Buying Power (2020)

$1.7T

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Key Data Points On Population Size

• Hispanics represent 1 in 4 total persons in the State of Florida and nearly:
• 1 in 3 in the Orlando Metro area
• 1 in 5 in the Tampa Metro area
• 1 in 10 in the Jacksonville Metro area
• Nearly 1 in 10 Total U.S. Hispanics live in Florida, Florida Ranks #3 in the U.S. For Hispanic population count.
• Hispanics represent the largest ethnic group in the United States, Florida, and in the Orlando and Tampa

Metro Areas.

TOTAL U.S. FLORIDA JACKSONVILLE METRO AREA ORLANDO METRO AREA TAMPA METRO AREA

Hispanic Pop:

59 Million

Hispanic Pop:

5.3 Million

Hispanic Pop:

132 Thousand

Hispanic Pop:

765 Thousand

Hispanic Pop:

601 Thousand

18%

Total Pop

25%

Total Pop

8.8%

Total Pop

30%

Total Pop

19%

Total Pop

The Future Of Florida Is Now!

Source: U.S. Census Bureau, American Community Survey 1-Yr. Estimates 2017. Orlando-Kissimmee-Sanford Metro Area includes: Lake, Orange, Osceola and Seminole Counties.

Source: The Multicultural Economy 2017, Selig Center for Economic Growth, The University of Georgia.

10

.

Hispanic zip codes

Jacksonville Average Daily Installs And In-Tab by ZIP Code

PERSONS 6+

County/County Split State Zip Code Percent Black Percent Hispanic Percent Other

Duval Balance Arlington Area FL 32246

16 17 67

Duval Balance Mayport FL 32227

16 15 69

Duval Balance San marco FL 32207

19 15 66

Clay Orange Park FL 32073

17 13 70

Duval Balance Spring Glenn/San Souci FL 32216

17 12 71

Duval HDBA Blanding BLvd FL 32244

37 12 51

Duval HDBA Terry Parker / Arlington area FL 32211

36 12 53

Duval Balance San Jose FL 32257

13 12 76

Duval Balance Baymeadows FL 32256

16 12 73

Duval Balance Westside FL 32222

30 11 60

Duval Balance San Jose FL 32217

16 11 74

Duval Balance Hodges blvd FL 32224

9 10 81

Duval HDBA Fort Caroline FL 32277

38 10 52

Duval HDBA Cassat/ San Juan ave FL 32210

36 9 55

North Florida leads state in growth of Hispanic population

St Johns County has largest Hispanic growth rate this decade ORLANDO, Fla. - North Florida counties led the state in the growth rate of Florida's Hispanic population last year. But traditional bastions in South Florida and central Florida led in pure numbers. Figures released by the U.S. Census Bureau offer a snapshot of how Florida's Hispanic population changed from July 2016 to July 2017. They don't reflect the wave of Puerto Ricans moving to Florida after Hurricane Maria struck the island two months later. Tiny Madison County along the Georgia border had the highest growth rate this time, at more than 11 percent, followed by Nassau County, north of Jacksonville. St. Johns County near Jacksonville has the largest Hispanic growth rate this decade, jumping by two-thirds. Miami-Dade and Broward counties had the greatest Hispanic growth in pure numbers last year.

Source: U.S. Census Bureau, American Community Survey 1-Yr. Estimates 2012-2017. Metro Areas Defined By U.S. Census.

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Key Data Points On Population Growth

• Nearly 2 in 4 persons added to the Florida State population between 2011 and 2016 were Hispanic.
• More than 2 in 4 persons added to the Jacksonville Metro Area population between 2012 and 2017 were Hispanic.
• More than 2 in 4 persons added to the Orlando Metro Area population between 2012 and 2017 were Hispanic.
• More than 2 in 5 persons added to the Tampa Metro Area population between 2012 and 2017 were Hispanic.

Hispanic Is Your Growth Opportunity

Hispanic Share of Growth U.S. 49.8% FLORIDA 53.1% JACKSONVILLE METRO AREA 23.2% ORLANDO METRO AREA 59.6% TAMPA METRO AREA 47.4% 2.2% 5.2% 7.6% 7.0% 5.5% 11.0% 19.7% 28.8% 28.7% 24.4% Total U.S. Florida Jacksonville Metro Area Orlando Metro Area Tampa Metro Area Non-Hispanic Hispanic

Source: The Multicultural Economy 2017, Selig Center for Economic Growth, The University of Georgia.

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$155 Billion Dollar Opportunity

TOTAL U.S. FLORIDA

2017 Hispanic Buying Power:

$1.5 Trillion

10.2% of Total

2017 Hispanic Buying Power:

$155 Billion

17.8% of Total

Hispanic Buying Power % Change 2010-2017

+47.1%

Compare to +28.2% for Non-Hispanics

Hispanic Buying Power % Change 2010-2017

+46.7%

Compare to +27.1% for Non-Hispanics

Key Data Points On Hispanic Buying Power

• Florida Hispanics represent a more than $100 Billion dollar opportunity for businesses.
• Nearly $1 in every $5 dollars spent in the State of Florida are spent by Hispanics.
• Hispanic Buying Power in Florida is growing nearly twice as fast as Non-Hispanic Buying Power.
• Hispanics on average spend more than Non-Hispanics on items such as groceries, clothing, wireless service and auto

financing.

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Florida Hispanics Have Substantial Disposable Income

Key Data Points On Household Income

• The estimated Median Household Income for Jacksonville Hispanics is $54,874-higher than both the Total U.S. and the State of Florida.
• The estimated Median Household Income for Tampa Hispanics is $46,576-higher than both the Total U.S. and the State of Florida.
• Hispanic Household Income levels in Florida and the Jacksonville, Orlando, and Tampa Metro Areas are comparable to Non-Hispanic.

TOTAL U.S. FLORIDA JACKSONVILLE METRO ORLANDO METRO TAMPA METRO

Hispanic Median Household Income:

$ 45,044

Compare to $61,373 for Non-Hispanics

Hispanic Median Household Income:

$45,118

Compare to $56,627 for Non-Hispanics

Hispanic Median Household Income:

$54,874

Compare to $61,191 for Non-Hispanics

Hispanic Median Household Income:

$40,451

Compare to $58,885 for Non-Hispanics

Hispanic Median Household Income:

$46,576

Compare to $57,008 for Non-Hispanics

Source: Scarborough USA+ 2018 Rel 2 Jul2017-Nov2018 Adults 18+. Florida includes All Scarborough Measured DMAs in the State. Metros Defined By Nielsen Audio.

Source: Median Age: U.S. Census Bureau, American Community Survey 1-Yr. Estimates 2017 Household Size: Scarborough USA+ 2018 Rel. 2 Jul2017-Nov2018 12 Mos. Adults 18+. Florida includes All Scarborough Measured DMAs in the State. Metros

16

Did You Know?

• More than 2 in 5 persons added to the total U.S. population between 2011 and 2016 were Hispanic.
• Nearly 2 in 4 persons added to the Florida state population between 2011 and 2016 were Hispanic.
• More than 2 in 4 persons added to the Orlando Metro Area population between 2011 and 2016 were Hispanic.
• The Hispanic population in the Orlando Metro Area is growing 4Xs faster than the Non-Hispanic population.

Florida Hispanics Have Younger, Larger Families =Opportunity

FLORIDA JACKSONVILLE METRO ORLANDO METRO TAMPA METRO

Hispanic Median Age:

36

Compare to 50 for White Non-Hispanics

Hispanic Median Age:

31

Compare to 43 for White Non-Hispanics

Hispanic Median Age:

33

Compare to 44 for White Non-Hispanics

Hispanic Median Age:

32

Compare to 49 for White Non-Hispanics

Hispanic Median HHLD Size:

3.0

Compare to 2.0 for White Non-Hispanics

Hispanic Median HHLD Size:

3.0

Compare to 3.0 for White Non-Hispanics

Hispanic Median HHLD Size:

4.0

Compare to 2.0 for White Non-Hispanics

Hispanic Median HHLD Size:

3.0

Compare to 2.0 for White Non-Hispanics

Key Data Points On Demographics and Household Size

• Hispanics are much younger than their White Non-Hispanic Counterparts.
• It’s no surprise that Florida Hispanics have younger, larger households – 46% have children at home compared to 24% for

White Non-Hispanics.

• Larger, younger households mean more sales and more opportunities to engage consumers early in life!

Latinos on track to be largest share of nonwhite voters in 2020, Pew says

In the next presidential election, 32 million Hispanics will be eligible to vote, just slightly more than the 30 million voters who are black. For the first time, Hispanics are on track to be the largest racial or ethnic group to be eligible to vote in a presidential election, according to data on the 2020 electorate released Wednesday by the Pew Research Center. By 2020, 32 million Hispanics will be eligible to vote, just slightly more than the 30 million voters who are black. For Asians, the population is expected to be about 11 million, more than double what it was in 2000.

25% 75%

Have you registered to vote in the United States?

Yes No Have you registered to vote in the United States?

Source: FIU Steven J Green School of International & Public Affairs

Year of arrival in Florida

Sample of 1000 Puerto Ricans.

22.8% 27.7% 23.8% 25.7% Before 2011 Between 2012 Between 2015 Between 2017 and 2014 and 2016 and 2018

Source: FIU Steven J Green School of International & Public Affairs

57.0% 12.1% 17.9% 13.0% Democrat Republican Independent DK

Did you register as a Democrat, Republican or Independent?

Have you registered to vote in the United States?

Puerto Ricans have historically been linked to the Democratic Party in Florida and nationwide.

Source: FIU Steven J Green School of International & Public Affairs

Since your arrival in Florida, have you started looking for a job?

87% 13%

Yes No

Source: FIU Steven J Green School of International & Public Affairs

The Power of iHeartMedia Spanish Radio

92%

87% 54% 78% 46% 54%

96% 88% 42% 79% 42% 42%

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

RADIO LIVE + TIME-SHIFTED TV INTERNET ON COMPUTER APP ON SMARTPHONE APP ON TABLET INTERNET CONNECTED DEVICE

Total Hispanic

Radio Is The #1 Mass Reach Medium Across Adults

Source: Nielsen Total Audience Report, 2Q 2018

23

Weekly Reach (% of Population) Adults 18+

• AM/FM Radio Has The Highest Reach Among Hispanics!

iHeartMedia Spanish Radio Reaches

442,900 or 29%

• f Hispanic persons ages 12 and
• lder in North Central Florida!

Source: Fall’18 DMA Book, Cume Persons and Cume RTG, Hispanic P12+, M-SU 6A-12M; based on WQIK-FM HD2 in Jacksonville, WRUM-FM and WRUM-FM HD2 in Orlando and WRUB-FM in Tampa.

iHeartMedia Spanish North Central Florida Has Massive Reach

STATION INFORMATION Market Jacksonville Orlando Orlando Orlando Tampa Call Letters WQIK-FM HD2 WRUM-FM WRUM-FM HD2 WSRO-AM WRUB-FM Dial Position 106.9 100.3 97.1 97.9 106.5 Format Spanish Contemp. Tropical Spanish Hits News-Talk-Entertainment Spanish Contemp. Brand Rumba 106.9 Jacksonville Rumba 100.3 Mega 97.1 Accion 97.9 Rumba 106.5 Slogan Latino Hits y Mas Variadad #1 Para Exitos y Musica Variada Donde Viven Tus Hits - Orlando La Primera en Noticias Latino Hits y Más Variedad Website rumba1069.com Rumba100 .com lamegaorlando.iheart.com Accion979.iheart.com Rumba1065 .com AUDIENCE M-SU 6A-12M Weekly Cume 42,800 348,300 45,100 n/a 99,000 Target Listener A18-49 A18-49/25-54 A18-49 A35-64 A25-54 Median Age 33 46 35 72 38 AQH Gender Comp M43% F57% M49% F51% M31% F69% M77% F23% M62% F38% AQH Ethnic Comp (Black/Hisp/Other) B5% H42% 53% B2% H94% O4% B2% H94% O4% B1% H99% O0% B12% H84% O4% DIGITAL AUDIENCE Mobile Streaming Listeners 6,300 32,600 2,600 n/a 4,200 Unique Site Visitors 1’600 53,300 600 n/a 7,000 Facebook Likes 1,500 155,000 n/a n/a 11,600 Twitter Followers 100 9,100 n/a n/a 300

iHeartMedia Spanish North Central Florida Overview

Source: Nielsen Audio, Nov 18-Jan 19 (3 Bk Avg), M-Su 6a-12m, Persons 6+; Omniture, internal logs, Dec18; Facebook/Twitter, Dec18

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WEEKDAY PROGRAMMING

WQIK-FM HD2 WRUM-FM WRUM-FM HD2 WSRO-AM WRUB-FM Jacksonville Orlando Orlando Orlando Tampa

5A

WQIK-HD2 WRUM-FM WRUM-FM HD2 Buenos Dias America Super Martinez

6A

Tu Manana con Enrique Santos Los Anormales Danilela Droz Acción en la mañana con Nelson Perdomo y Sandra Carrasquillo Tu Manana con Enrique Santos

7A 8A 9A

Sin Agendas Con Jorge Bonilla

10A

Liliana La Gitana Sharon Gomez Marcano En Vivo Sarykarmen

11A

Mujeres en Acción Con Maria Isabel Sanquírico

12N

Trending News con Jesús Manuel Torres

1P

Brokered

2P

En Buenas Manos

3P

Gaby Calderon El Relajo Alex Diaz Variety/Brokered Gaby Calderon

4P

Polos Opuestos

5P 6P

Telenoticias Orlando / Voz de America

7P

Jessi Dee Jessi Dee Eugene Rodriguez

• Dra. Isabel

Jessi Dee

8P

Bienvenidos a América!

9P

Sin Agendas con Jorge Bonilla

10P

En Privado con Dr.Eduardo López Navarro

11P

Polos Opuestos

12M

WQIK-HD2 Sharon Gomez WRUM-FM HD2 Marcano en Vivo Super Martinez

1A

Jorge Ramos y Su Banda (ESPN)

2A 3A 4A

Análisis / NotiUno 26

iHeartMedia Spanish North Central Florida Weekday Lineup

Source: Nielsen Audio/Act 1 4-Week Broadcast Reach, composition by AQH, Jacksonville Metro, Nov18-Jan19 (3 Bk Avg); Omniture, internal logs, DEC, 18, mobile figures do not include streaming on desktop/other platforms

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30% 15% 6% 49% 0% 20% 40% 60%

1 2 3 4+

PERSONS IN HOUSEHOLD

11% 12% 41% 36% 0% 10% 20% 30% 40% 50%

<$25K $25-50K $50-75K $75K+

HOUSEHOLD INCOME PROFILE

RUMBA1069.COM

1,600

MOBILE STREAMING

6,300

BROADCAST

67,900

MONTHLY REACH ETHNIC COMPOSITION

33

Median Age

0% 9% 5% 55% 18% 4% 9% 1%

0% 20% 40% 60%

P6-11 P12-17 P18-24 P25-34 P35-44 P45-54 P55-64 P65+

AGE COMPOSITION

Female Male

43% 57%

GENDER COMPOSITION

WQIK-FM HD2 | Format: Tropical

STATION SNAPSHOT RUMBA 106.9 - JACKSONVILLE

12% 84% 4% Black Hispanic Other

Source: Nielsen Audio/Act 1 4-Week Broadcast Reach, composition by AQH, Orlando Metro, Nov18-Jan19 (3 Bk Avg); Omniture, internal logs, DEC, 18, mobile figures do not include streaming on desktop/other platforms

28

5% 29% 31% 35% 0% 10% 20% 30% 40%

1 2 3 4+

PERSONS IN HOUSEHOLD

30% 34% 19% 18% 0% 10% 20% 30% 40%

<$25K $25-50K $50-75K $75K+

HOUSEHOLD INCOME PROFILE

RUMBA100.COM

53,300

MOBILE STREAMING

32,600

BROADCAST

583,900

MONTHLY REACH

2% 94% 4% Black Hispanic Other

ETHNIC COMPOSITION

46

Median Age

9% 4% 3% 16% 16% 17% 17% 17%

0% 5% 10% 15% 20%

P6-11 P12-17 P18-24 P25-34 P35-44 P45-54 P55-64 P65+

AGE COMPOSITION

Female Male

49% 51%

GENDER COMPOSITION

WRUM-FM | Format: Tropical

STATION SNAPSHOT RUMBA 100.3 - ORLANDO

Source: Nielsen Audio/Act 1 4-Week Broadcast Reach, composition by AQH, Orlando Metro, Nov18-Jan19 (3 Bk Avg); Omniture, internal logs, DEC, 18, mobile figures do not include streaming on desktop/other platforms

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0% 13% 18% 69% 0% 20% 40% 60% 80%

1 2 3 4+

PERSONS IN HOUSEHOLD

12% 35% 27% 25% 0% 10% 20% 30% 40%

<$25K $25-50K $50-75K $75K+

HOUSEHOLD INCOME PROFILE

ALMA971.IHEART.COM

600

MOBILE STREAMING

2,600

BROADCAST

64,700

MONTHLY REACH

2% 94% 4% Black Hispanic Other

ETHNIC COMPOSITION

35

Median Age

8% 7% 5% 29% 27% 18% 4% 2%

0% 10% 20% 30% 40%

P6-11 P12-17 P18-24 P25-34 P35-44 P45-54 P55-64 P65+

AGE COMPOSITION

Female Male

31% 69%

GENDER COMPOSITION

WRUM-FM HD2 | Format: Spanish Hits

STATION SNAPSHOT MEGA 97.1 - ORLANDO

Source: Composition by AQH, Orlando Metro, Jan19 Nielsen Audio; Omniture, internal logs, JAN19, mobile figures do not include streaming on desktop/other platforms

30

44% 14% 42% 1% 0% 10% 20% 30% 40% 50%

1 2 3 4+

PERSONS IN HOUSEHOLD

45% 19% 0% 36% 0% 10% 20% 30% 40% 50%

<$25K $25-50K $50-75K $75K+

HOUSEHOLD INCOME PROFILE

ACCION979.COM

2,700

MOBILE STREAMING

2,000

BROADCAST

N/A

MONTHLY REACH

1% 99% 0% Black Hispanic Other

ETHNIC COMPOSITION

72

Median Age

0% 0% 0% 35% 2% 1% 6% 55%

0% 20% 40% 60%

P6-11 P12-17 P18-24 P25-34 P35-44 P45-54 P55-64 P65+

AGE COMPOSITION

Female Male

77% 23%

GENDER COMPOSITION

WRSO-AM | Format: Spanish News Talk

STATION SNAPSHOT ACCIÓN 97.9 - ORLANDO

Source: Nielsen Audio/Act 1 4-Week Broadcast Reach, composition by AQH, Tampa-St. Petersburg-Clearwater Metro, Nov18-Jan19 (3 Bk Avg); Omniture, internal logs, DEC, 18, mobile figures do not include streaming on desktop/other platforms

31

5% 23% 13% 59% 0% 20% 40% 60% 80%

1 2 3 4+

PERSONS IN HOUSEHOLD

27% 24% 13% 35% 0% 10% 20% 30% 40%

<$25K $25-50K $50-75K $75K+

HOUSEHOLD INCOME PROFILE

RUMBA1065.COM

7,000

MOBILE STREAMING

4,200

BROADCAST

154,300

MONTHLY REACH

12% 84% 4% Black Hispanic Other

ETHNIC COMPOSITION

38

Median Age

9% 4% 15% 11% 24% 14% 3% 20%

0% 5% 10% 15% 20% 25%

P6-11 P12-17 P18-24 P25-34 P35-44 P45-54 P55-64 P65+

AGE COMPOSITION

Female Male

62% 38%

GENDER COMPOSITION

WRUB-FM | Format: Tropical

STATION SNAPSHOT RUMBA 106.5 - TAMPA

GRACIAS!

March 2019