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!nnovation flow the Science of flowing Ideas and Inventions into Innovation Dr Shankar MV Pune, July 2010, IPFACE, Venture Center NCL Innovation Hi, Im Shankar Physicist turned Materials Scientist Principal Scientist at Dow


  1. !nnovation flow the Science of flowing Ideas and Inventions into Innovation Dr Shankar MV Pune, July 2010, IPFACE, Venture Center NCL Innovation Hi, I’m Shankar • Physicist turned Materials Scientist • Principal Scientist at Dow R&D, Pune • GE R&D – 8 Yrs, Materials Innovation • Patented Inventions, New Products • Innovation Facilitator - TRIZ 2 1

  2. Innovation opens a whole new world of Possibilities Innovators Vs Inventors Shankar.M.V 3 Innovative Problem Solving 4 2

  3. Plan for Innovative Problem Solving (IPS) Innovation Flow How to go Where are we ? Where we want From here to there to go ? Focus – Escape - Move Innovation Workouts Innovation Workouts Innovation Workouts • 5W + 1H • Function Map • Ideal Final Result • Start with Why • TRIZ Contradictions • TRIZ TET • Reversal of Assumptions • TRIZ Ideation Winning in Emerging Markets through Innovation 3

  4. http://www.sristi.org/cms/ Jehangir Painter (49), a painter from north Maharashtra’s Jalgaon town, put together a scooter-powered flour mill to relieve his wife from the tedium of blackout-induced three- hour waits for wheat to be ground. The Indian ability to innovate is not new and is exemplified by the word jugaad. - the ability to engineer a solution—mechanical or otherwise—to a problem. How to Innovate for Customers at the Bottom of the Pyramid ? 4

  5. Portable Water Filter 9 http://www.vestergaard-frandsen.com/lifestraw-introduction.htm Playpump 5

  6. Solving an Invisible Problem Adaptive Eyeware 11 http://hubpages.com/hub/INNOVATIVE-SPECTACLES Reverse Innovation 6

  7. GE Healthcare’s compact electrocardiogram (ECG) for the Indian market is a case study in reverse innovation In 18 months a team in India, working on a shoestring budget, developed a unique ECG machine that was one tenth the cost and one third the weight of previous units. Having proven its success in rural India, GE’s new MAC 400 ECG is now a candidate for use in all the other healthcare markets in the world. Reverse innovation is an idea whose time has come 7

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  9. What is Innovation ? 9

  10. Current Models for Innovation Innovators Vs Inventors Shankar.M.V 19 �������������� �������������� �������������� �������������� ���������������������������� ���������������������������� ���������������������������� ���������������������������� �������������������������� �������������������������� �������������������������� �������������������������� 20 10

  11. Why Innovate ? Change – Opportunity - Growth Change – Opportunity - Growth Innovation for Growth YOU Innovation Innovation to Energize for Survival Innovators Vs Inventors Shankar.M.V 21 The Innovator sees many Barriers 22 11

  12. What do you need to Innovate Creative Expertise Thinking Motivation Innovators Vs Inventors Shankar.M.V 23 Elements of Innovation Motivation s e C h o o a p r o b l e m Creativity n e o r m D e f i B r a i n s t m t h e p r o b l e i d e a s t I m p l e m e n c t a t e S e l e V a l i d Expertise e a s i d i d e a s i d e a s Innovators Vs Inventors Shankar.M.V 24 12

  13. INNOVATION IDEA How to leverage a promising Idea ? 25 The six faces of an Innovator CROSS-POLLINATOR ENTREPRENEUR Generate New Ideas Align the Idea with creatively Business goals STRATEGIST SOOTHSAYER Create strategic Forecast Patent Portfolio technology evolution trends ALCHEMIST MAGICIAN Convert the Reduce cost technology 10X down to that into user magical experience 10X tipping point 26 13

  14. Creativity & Ideas are not enough, they need to be structured, defined and directed to result in Innovation 27 Structured Process to grow the Innovative Potential of Ideas Shankar, 20 July 09 Innovation Flow at ARAI, Pune 28 14

  15. How to Grow the Innovative Potential of Ideas ? Innovative product that wows the User Strategic IP Portfolio Scale-up Prototype Alignment Manufacturing with Innovation Opportunity The Idea 29 Puzzle # 1 - Tree Vs Forest !nnovation flow 30 15

  16. Puzzle # 2 - Knowledge Vs Imagination !nnovation flow 31 Puzzle # 3 Present Vs Next-gen Technology !nnovation flow 32 16

  17. How to How to focus on the How to move escape from opportunity to the next psychological S-Curve ? ? inertia ? 33 Mantra for !nnovation flow Focus Escape Move & Align 34 17

  18. Innovative Problem Solving Innovative Problem Solving 36 18

  19. ������������������ ������������������ ������������������ ������������������ ������������ ������������ ������������ ������������ Shankar, 20 July 09 Innovation Flow at ARAI, Pune 37 Knock Knock Knock Knock Knock Shankar, 20 July 09 Innovation Flow at ARAI, Pune 38 19

  20. ������������ ������������ ������������ ������������ ��������� ��������� ��������� ��������� �������� �������� �������� �������� ����������� ����������� ����������� ����������� ������� ������� ������� ������� - Picasso Shankar, 20 July 09 39 # 1. Why was the Kingdom lost? ���������������� ���������������� ���������������� ���������������� because the battle was lost. ������������� ������������� ������������� ������������� ������������������ ������������������ ������������������ ������������������ # 2. Why was the battle lost ? because the soldier could not fight well # 3. Why could not the soldier fight well ? because he lost his horse. # 4. Why was the Horse lost ? because it lost its shoe. # 5, Why did the horse lose its shoe ? because a nail was missing. - Picasso Shankar, 20 July 09 40 20

  21. Why because.. Idea Trigger Why do we have a problem with UPD? UPD is deforming on impact it absorbs the energy from colliding Can we convert the absorbed car but is unable to transmit it kinetic energy to other useful Why is it deforming? anywhere forms Why is it unable to transmit Can we vary the rigidity of energy? the supports are rigid support? Why are the supports made otherwise impact is transmitted to How can the truck take impact rigid? truck but not affected? How can we provide an Why is impact transmitted to alternative path for flow of truck? there is no alternative path energy? Shankar, 20 July 09 Innovation Flow at ARAI, Pune 41 9 Windows Shankar, 20 July 09 Innovation Flow at ARAI, Pune 42 21

  22. 9 Windows of Opportunity Super- System System Sub- System Past Present Future Shankar, 20 July 09 Innovation Flow at ARAI, Pune 43 Define the Problem Focus in a way that does not entrap the problem solver in Psychological Inertia Question the Problem 44 22

  23. Innovation Workout # 1 What is not What is not Who is not Who is not the Problem? the Problem? Affected ? Affected ? How is How is When is When is it not? it not? it not? it not? Where is not Where is not Why is it not? Why is it not? a problem? a problem? 45 Innovation Workout # 1 46 23

  24. Innovation Workout # 1 What is not What is not Who is not Who is not the Problem? the Problem? Affected ? Affected ? How is How is When is When is it not? it not? it not? it not? Where is not Where is not Why is it not? Why is it not? a problem? a problem? 47 Innovation Workout # 2 What if …? • What are your basic assumptions about the system ? • What if you reverse each one of these basic assumptions ? • Now brainstorm around the reversed assumptions • Take the ideas back to the original system 24

  25. Innovative Problem Solving 49 Focus Ideality IFR Implementation-free approach Begin with Today Time the End in Mind 50 25

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