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MUSIC AUDIT OPEN FORUM
Shain Shapiro, Huntsville, October 3rd, 2018
SOUND DIPLOMACY
SOUND DIPLOMACY GUIDE TO BECOMING A MUSIC CITY
SOUND DIPLOMACY
MUSIC AUDIT OPEN FORUM Shain Shapiro, Huntsville, October 3rd, 2018 - - PowerPoint PPT Presentation
MUSIC AUDIT OPEN FORUM Shain Shapiro, Huntsville, October 3rd, 2018 - - PowerPoint PPT Presentation
MUSIC AUDIT OPEN FORUM Shain Shapiro, Huntsville, October 3rd, 2018 SOUND DIPLOMACY SOUND DIPLOMACY GUIDE TO BECOMING A MUSIC CITY SOUND DIPLOMACY SOUND DIPLOMACY MUSIC CITIES Music Creates Jobs Music Increases Economic Output
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SOUND DIPLOMACY MUSIC CITIES
- Music Creates Jobs
- Music Increases Economic Output
- Music is a Tourism Driver
- Music Supports a Thriving Night Time
Economy
- Music Improves Wellbeing and Social
Inclusion
SOUND DIPLOMACY
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HUNTSVILLE MUSIC AUDIT WHAT WE ARE HERE TO DO
- Gather and collate information
- Listen to you
- Represent you
- Influence policy
- Collectively envision and achieve city-wide
goals
SOUND DIPLOMACY
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HUNTSVILLE MUSIC AUDIT WHAT WE ARE HERE NOT TO DO
- Achieve individual artist goals
- Impact specific relationships with venues,
sectors, etc.
- Get individual businesses to change
SOUND DIPLOMACY
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HUNTSVILLE MUSIC AUDIT WHAT WE WANT TO ACHIEVE
- A clear idea of the music ecosystem by
collating data and listening to you
- Quantitative and Qualitative data to inform
- ur strategy
- A unified, world-class music sector in
Huntsville
SOUND DIPLOMACY
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HUNTSVILLE MUSIC AUDIT ASSET MAPPING
SOUND DIPLOMACY
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HUNTSVILLE MUSIC AUDIT SURVEY FINDINGS
1,030 completed responses
SOUND DIPLOMACY
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HUNTSVILLE MUSIC AUDIT SURVEY FINDINGS
Huntsville Music Artists
SOUND DIPLOMACY
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HUNTSVILLE MUSIC AUDIT SURVEY FINDINGS
86% have collaborated with other Huntsville artists and 45% have worked with local music industry
SOUND DIPLOMACY
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HUNTSVILLE MUSIC AUDIT SURVEY FINDINGS
75% of Huntsville musicians rely on jobs outside the music industry to sustain themselves.
SOUND DIPLOMACY
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HUNTSVILLE MUSIC AUDIT SURVEY FINDINGS
Live Music Attendance
SOUND DIPLOMACY
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HUNTSVILLE MUSIC AUDIT SURVEY FINDINGS
We asked those who go out to shows once a month or less often (65% of the entire audience) for the main reasons behind that.
SOUND DIPLOMACY
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HUNTSVILLE MUSIC AUDIT SURVEY FINDINGS
Top 5 lowest scoring aspects of Huntsville’s music ecosystem in the eyes of Music Industry:
SOUND DIPLOMACY
1. Availability of funding support 2. Public transport infrastructure around music venues and festivals 3. The reputation of Huntsville as a music city 4. Support for music talent from labels and managers 5. Musician performance fees
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HUNTSVILLE MUSIC AUDIT SURVEY FINDINGS
Top 5 lowest scoring aspects of Huntsville’s music ecosystem according to Musicians:
SOUND DIPLOMACY
1. Availability of funding support 2. Media coverage of events and artists 3. Performance fees 4. Support for music talent from labels and managers 5. Public transportation to music venues/ festivals
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HUNTSVILLE MUSIC AUDIT SURVEY FINDINGS
Top 5 lowest scoring aspects of Huntsville’s music ecosystem according to Music fans:
SOUND DIPLOMACY
1. Public transportation to music venues/ festivals 2. Variety of music events 3. Reputation of the city's music scene 4. Parking infrastructure around music venues/ festivals 5. Diversity of the local music scene
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HUNTSVILLE MUSIC AUDIT SURVEY FINDINGS
Artists Music Education
SOUND DIPLOMACY
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A CONTINENT OF OPPORTUNITIES
THANK YOU!
- Dr. Shain Shapiro