MUSIC AUDIT OPEN FORUM Shain Shapiro, Huntsville, October 3rd, 2018 SOUND DIPLOMACY
SOUND DIPLOMACY GUIDE TO BECOMING A MUSIC CITY SOUND DIPLOMACY
SOUND DIPLOMACY MUSIC CITIES ● Music Creates Jobs ● Music Increases Economic Output ● Music is a Tourism Driver ● Music Supports a Thriving Night Time Economy Music Improves Wellbeing and Social ● Inclusion SOUND DIPLOMACY
HUNTSVILLE MUSIC AUDIT WHAT WE ARE HERE TO DO ● Gather and collate information ● Listen to you ● Represent you ● Influence policy ● Collectively envision and achieve city-wide goals SOUND DIPLOMACY
HUNTSVILLE MUSIC AUDIT WHAT WE ARE HERE NOT TO DO ● Achieve individual artist goals ● Impact specific relationships with venues, sectors, etc. Get individual businesses to change ● SOUND DIPLOMACY
HUNTSVILLE MUSIC AUDIT WHAT WE WANT TO ACHIEVE ● A clear idea of the music ecosystem by collating data and listening to you ● Quantitative and Qualitative data to inform our strategy A unified, world-class music sector in ● Huntsville SOUND DIPLOMACY
HUNTSVILLE MUSIC AUDIT ASSET MAPPING SOUND DIPLOMACY
HUNTSVILLE MUSIC AUDIT SURVEY FINDINGS 1,030 completed responses SOUND DIPLOMACY
HUNTSVILLE MUSIC AUDIT SURVEY FINDINGS Huntsville Music Artists SOUND DIPLOMACY
HUNTSVILLE MUSIC AUDIT SURVEY FINDINGS 86% have collaborated with other Huntsville artists and 45% have worked with local music industry SOUND DIPLOMACY
HUNTSVILLE MUSIC AUDIT SURVEY FINDINGS 75% of Huntsville musicians rely on jobs outside the music industry to sustain themselves. SOUND DIPLOMACY
HUNTSVILLE MUSIC AUDIT SURVEY FINDINGS Live Music Attendance SOUND DIPLOMACY
HUNTSVILLE MUSIC AUDIT SURVEY FINDINGS We asked those who go out to shows once a month or less often (65% of the entire audience) for the main reasons behind that. SOUND DIPLOMACY
HUNTSVILLE MUSIC AUDIT SURVEY FINDINGS Top 5 lowest scoring aspects of Huntsville’s music ecosystem in the eyes of Music Industry: 1. Availability of funding support 2. Public transport infrastructure around music venues and festivals 3. The reputation of Huntsville as a music city 4. Support for music talent from labels and managers 5. Musician performance fees SOUND DIPLOMACY
HUNTSVILLE MUSIC AUDIT SURVEY FINDINGS Top 5 lowest scoring aspects of Huntsville’s music ecosystem according to Musicians: 1. Availability of funding support 2. Media coverage of events and artists 3. Performance fees 4. Support for music talent from labels and managers 5. Public transportation to music venues/ festivals SOUND DIPLOMACY
HUNTSVILLE MUSIC AUDIT SURVEY FINDINGS Top 5 lowest scoring aspects of Huntsville’s music ecosystem according to Music fans: 1. Public transportation to music venues/ festivals 2. Variety of music events 3. Reputation of the city's music scene 4. Parking infrastructure around music venues/ festivals 5. Diversity of the local music scene SOUND DIPLOMACY
HUNTSVILLE MUSIC AUDIT SURVEY FINDINGS Artists Music Education SOUND DIPLOMACY
THANK YOU! Dr. Shain Shapiro CEO, Sound Diplomacy shain@sounddiplomacy.com www.sounddiplomacy.com/huntsville A CONTINENT OF OPPORTUNITIES
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