Museums Should Adapt @fundraiserchad If it aint broke, dont fix it. - - PowerPoint PPT Presentation

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Museums Should Adapt @fundraiserchad If it aint broke, dont fix it. - - PowerPoint PPT Presentation

Mar 27, 2024 736 likes •1.51k views

Whats Changing in Fundraising & How Museums Should Adapt @fundraiserchad If it aint broke, dont fix it. Insanity is doing the same thing over and over again and expecting different results. Whats Changing in

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What’s Changing in Fundraising & How Museums Should Adapt

@fundraiserchad

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If it ain’t broke, don’t fix it.

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“Insanity is doing the same thing over and over again and expecting different results.”

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What’s Changing in Fundraising & How Museums Should Adapt

@fundraiserchad

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Who is this guy? And why does he think he knows what he’s talking about?

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career fundraiser

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teaching small, community-based charities to fundraise more effectively

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Wel Well l here here I a I am m bab baby, y, pra practi ctice ce what what you you pre preach. ach.

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So … what’s changing? And what should we do about it?

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Giv Givin ing g is is gro growi wing, ng, slo slowl wly. y.

@fundraiserchad

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$410 billion

Giving USA (2018)

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SLIDE 17 Credit: Giving USA, 2018
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individuals give the most

  • This percentage continues to

increase

  • Make sure you are spending your

time appropriately

  • Allocate as much staff time as

possible to face to face relationship building

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@fundraiserchad

sli slide des? s?

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Dono Donor r ret retent entio ion n is is sti still ll hor horri ribl ble. e.

@fundraiserchad

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45%

Fundraising Effectiveness Project (FEP) 2018

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85% 45%

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recurring monthly donors give 42% more than regular donors over the course of a year

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What’s the best way to convert a donor to monthly giving?

SIMPLY ASK … PEOPLE GIVE TO PEOPLE

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The The tot total al numb number er of

  • f don

donor

  • rs

s is is dec decrea reasi sing ng.

@fundraiserchad

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  • 4.5%

Vital Signs Report (Blackbaud Institute, 2018)

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but the decrease is not evenly weighted

  • Greater decline among donors

giving small to medium sized gifts

  • Major gifts have continued to

propel total giving higher

  • New donors disproportionally come

from the pool of supporters already donating to other organizations

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vis visit it goa goals ls

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net netwo work rk & & col colla labo bora rate te wit with h

  • th
  • ther

er org

  • rgs
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The The imp impli lica cati tion

  • ns

s of

  • f

the the new new ta tax x law law are are sti still ll unkn unknow

  • wn.

n.

@fundraiserchad

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5-10% 30%

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But they may not be that bad …

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2018 preliminary results

  • No mass decrease
  • Anecdotal results
  • Fundraising Effectiveness Project showed

much larger than normal increase in $1,000 donors

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  • r they could be horrible
  • 2019 is expected to show a larger impact

after donors file their taxes for first time under new rules

  • Most donors don’t pay attention to taxes
  • r financial news until they actually file
  • Many will be shocked that they are unable

to deduct their 2018 donations

  • How will they react to this in 2019?
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bun bundl dlin ing

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ADVOCATE for the universal charitable deduction

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Onli Online ne giv givin ing g con conti tinue nues s to to gro grow, w, slo slowl wly. y.

@fundraiserchad

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8% of all giving

2018 Charitable Giving Report, Blackbaud Institute

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21%

What’s the experience like on your website?

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More and more,

  • nline giving is

VIDEO driven.

key = authenticity

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Dir Direc ect t ma mail il is is not not dea dead. d.

@fundraiserchad

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how gives

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STORY TIME

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story characteristics

  • Compelling story about 1

PERSON, place or thing

  • Rich detail (create a vivid picture)
  • Brings up a SOLVABLE problem
  • And …
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donor = hero

  • “Without you, this would not be

possible.”

  • “Because of your support,

Johnny has a safe place to sleep tonight.”

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But that doesn’t matter if they don’t

  • pen it.
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And you can’t just switch your mailed newsletter to digital.

15%

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Pos Postal al cha change nges s con conti tinue nue to to keep keep us us

  • n
  • n our
  • ur feet

feet.

@fundraiserchad

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nonprofit standard mail issues in 2019

  • Slower delivery
  • Inconsistent delivery
  • Batched delivery
  • How should you react?

–Drop your year end appeal earlier –Use first class stamps for the top of your list

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Fund Fundra rais ising ing even events ts are are tra track ckin ing g dow down, n, unl unless ess you you inno innova vate te.

@fundraiserchad

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which one?

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One last thing about events …

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In person By mail By events By email Via crowdfunding On a web site By phone By advertising

the methods

Peer to peer

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Phon Phone e fund fundra rais isin ing g is is alm almos

  • st

t dea dead. d.

@fundraiserchad

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But the phone is still an amazing fundraising tool.

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call script

Hi (donor’s name). I’m _____________ (your name) from ____________ (charity). I’m calling today to thank you for your recent donation. It means so much and we wanted to tell you personally how grateful we are. [pause] If you have just a few seconds, I’d love to know what prompted your gift? [pause] Thank you for taking the time to speak with me today. Have a wonderful day!

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Last one … Micr Micro-pr proje ject cts s are are the the new new big big thi thing. ng.

@fundraiserchad

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micro project benefits

  • Matches current giving climate which favors

more frequent, smaller donations

  • $250 out of $5,000 or $1,000 out of $250,000
  • Similar to crowdfunding (uber popular)
  • Younger generations are less likely to make

unrestricted gifts, but they will do this

  • Look for “sexy things” already in the
  • perating budget
  • Add a corporate sponsor to each campaign

(win-win: publicity + more $$$ + head start)

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further learning

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4/25 @ 12pm (eastern)

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@fundraiserchad

que quest stio ions ns

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