Multi-Generational Rotary: Making our Clubs appealing for All Anne - - PowerPoint PPT Presentation

Multi-Generational Rotary: Making our Clubs appealing for All

Anne Bermingham, 2WA Consulting Inc. Rotary Club of Hamilton February 2016

Presentation Objectives

• Understand the different generations and their

distinct attitudes and values

• Explore what that looks like at your Rotary Club
• Identify 1-2 actions that you could take to better

accommodate the different types of members in your club

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What are the Multi- Generational Groups?

The Generation The Age Group Traditionalist Born prior to 1946; Baby Boomer Born 1946 to 1964; Generation X Born 1965 to 1979; Generation Y (Millennials) Born 1980 to 2000;

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Why Take a Multi-Generational Perspective

The Facts

• 11% of Rotarians are under the age of 40
• Only 2% of Rotarians are under the age of 30
• Rotary is a VOLUNTEER initiative
• It is predominantly made up of Traditionalists and Baby
• Boomers. It aligns well with the needs of these two

groups.

• In order to attract the Generation X and the Generation

Y, we need to shift our clubs so that they appeal to all.

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Traditionalist

• Born prior to 1946;
• Known for civic duty; commitment to faith and country

and hard work

• Over 50% of the traditionalist men served in the military

and know and respect military management

• Fear of another Great Depression drummed the value of

a dollar into everyone from this generation

• Technologically speaking this generation is known for

building great cities, highways, railways and airline systems

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Baby Boomers

• Born after World War 2 and up to 1964
• Grew up with a sense that anything is possible
• Experienced relatively affluent world
• Had to compete for jobs and most other things
• Not weighed down with immense financial worry
• Boomers focus on their needs and making money
• They demanded social change through the human rights

movement

• Boomers questioned authority much more than any
• ther generation; they encouraged equality

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Generation X

• 1965-1979 Born;
• Grew up with 24 hour media coverage
• First to experience personal computer, cable TV, VCR

games, fax, cell phones and pagers

• Xer’s are independent, goal-oriented and entrepreneurial

thinkers

• Linked to a more global world and exposed the Xer’s to a

world that wasn’t as cheery as the boomers generation.

• Observed violence on TV, the AIDS epidemic, the rise in

crack cocaine use and divorce rates that skyrocketed.

• Grew up watching institutions being called into question

and are skeptical in nature.

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Generation Y (Millenials)

• Born 1980 to 2000 (14 to 34 years old)
• Generation Y grew up in a society in which media and

technology often blurred reality and fantasy

• The Gen Y’s have been revered, rewarded by their

helicopter parents

• They have been encouraged to take positive actions

when things go wrong

• Gen Y’s grew up among diversity and they expect the

workforce and our Rotary Clubs to be diverse

• Technology is an extension of who they are
• 96% engage in social media every day

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Poll Questions

• Which generation do you belong to?
• What percentage of your club is made up of Baby Boomers

and Traditionalists?

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On the Job Strengths

Traditionalist Boomers Xers Y (Millennial) Job Strength Stable Service

• riented /

team players Adaptable and techno- literate Multi-taskers and techno- savvy Outlook Practical Optimistic Skeptical Hopeful View of Authority Respectful Love / Hate Unimpressed and unintimidated Polite Leadership By Hierarchy By Consensus By Competence By Pulling Together Relationships Personal Sacrifice Personal Gratification Reluctant to Commit Inclusive 10

On the Job Strengths

Traditionalist Boomers Xers Y (Millennial) Time on the Job Punched the clock Visibility is key “face time” As long as I get the job done, who cares It’s quitting time – I have a real life to live Diversity Ethnically segregated Integration began Integrated No majority race Feedback No news is good news Once a year with documentatio n Interrupts and asks how they are doing Wants feedback at push of a button Work / Life Balance Needs help shifting Believes balance can come after paying dues Wants balance now Need Flexibility to balance activities 11

Why does Rotary appeal to Traditionalists and Baby Boomers?

TRADITIONALIST

• Stable: Has a

predictable schedule

• Punched the Clock:

Starts at a certain time and ends at a certain time

• Respectful: Honours the

rules & the hierarchy

• Personal sacrifice:

Service above Self

BABY BOOMERS

• Service Oriented:

Service above Self

• Visibility is Key – Face

Time: Weekly attendance requirements

• Feedback Once a Year:

Presidential Thank you

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What part of Rotary is Appealing to Gen Xs & Ys?

Globally Minded - believe world can change; looking

for vehicle to do just that

Socially Engaged – 76% of teenagers volunteer

weekly

Ambitious – Rushing to climb corporate ladder – want to

network and be mentored by successful people

As cited in Michael McQueen “Engaging the Next Generation in Rotary” DVD series

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What Parts of Rotary are less appealing?

Generation X

• Unimpressed and

unintimidated by hierarchy

• About getting the job

done - not putting the time in

• Reluctant to commit to

long-term deadlines and schedules

Generation Y

• Techno-savvy – hard to be

excited by something if it does not have dynamic social media component

• Inclusive – want to be

heard

• Seek Feedback at Push of a

Button

14

Bridging the Generation Gap

Getting along with Xers

• Get to the point
• Use email
• Give them space
• Get over the notion of

paying their due first

• Lighten up

Getting along with Ys (Millennials)

• Challenge them
• Ask their opinion
• Collaborate with them
• Offer them a mentor
• Provide timely feedback

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Question:

• How might we change our

Club to be more appealing for Gen X and Y???

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Bridging the Generation Gaps

Getting along with TRADITIONALISTS

• Honour the chain of

command

• Value the legacy they

built and their experience

• Appreciate their

dedication

• Communicate 1-1
• Learn the Rotary history

Getting along with BOOMERS

• Communicate 1-1 using

face to face meetings

• Give people your full

attention

• Challenge them to meet

and exceed goals

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Question:

• What do we need to KEEP

the SAME in order to ensure

• ur club remains appealing

to baby boomers and traditionalists?

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Need Rotary to Work for All

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