MRP Presentation 16 th July 2013 FY14: The Year so far Hindi GEC - - PowerPoint PPT Presentation

Sony Entertainment Television MRP Presentation

16th July 2013

FY14: The Year so far

Hindi GEC Overview

The Hindi GEC genre has witnessed a decline in overall genre shares in the past one year with digitisation

33.0 34.0 35.0 36.0 37.0 38.0 39.0 40.0 Jun-12 Jul-12 Aug-12 Sep-12 Oct-12 Nov-12 Dec-12 Jan-13 Feb-13 Mar-13 Apr-13 May-13 Jun-13

Genre Shares (%) for Hindi GEC (Jun'12-Jun'13)

Source : TAM, HSM, CS 4+ DAS I DAS II

Sony maintains a stable all day GRP average in the first three months of FY14

Source : TAM, HSM, CS 4+

156 155 150

20 40 60 80 100 120 140 160 180 200

Apr'13 May'13 Jun'13

Sony All Day GRPs - April to June'13

Primetime GRPs have been at a consistent 75GRPs between April - June’13

Source : TAM, HSM, CS 4+

77 74 75

20 40 60 80 100 120

Apr'13 May'13 Jun'13

Sony Primetime GRPs - April to June'13

All GECs with the exception of Star remain at under 200 all day GRP levels

Source : TAM, HSM, CS 4+

156 155 150 239 235 244 161 175 187 176 178 191 130 135 140 106 123 138

50 100 150 200 250 300

Apr'13 May'13 Jun'13

All Day GRPs - April to June'13

Sony Star Plus Colors Zee SAB Life Ok

Primetime GRP threshold levels for all GECs have witnessed a drop

Source : TAM, HSM, CS 4+

77 74 75 137 133 135 97 101 109 102 99 104 65 63 68 53 58 64

20 40 60 80 100 120 140 160

Apr'13 May'13 Jun'13

Primetime GRPs - April to June'13

Sony Star Plus Colors Zee SAB Life Ok

Sony & Colors are adversely impacted with the addition of LCI markets while Star & Zee gain

Source : TAM, HSM, CS 4+

181 237 181 162 183 239 175 153

50 100 150 200 250 Zee TV Star Plus Colors Sony

Average All Day GRPs: April-June'13

With LCI W/O LCI

GRPs without LCI are higher GRPs with LCI are higher

GRP threshold levels of top GECs have seen a dip in 2013, failing to recover even post IPL in June

Source : TAM, HSM, CS 4+ 195 216 169 154 311 266 263 239 243 219 210 174 192 212 221 182 100 200 300 400 500 600 700 800 900 1000

2011 2012 Jan-Mar'13 Apr-Jun'13 GRP Levels for GECs - 2011 to 2013

Sony Star Plus Colors Zee

Includes IPL months

FY14: The Plan Ahead

Programming – Trends

• There is a growing acceptance of newer concepts on

GEC amongst audiences

• Growing fatigue from the on-going formulae fiction
• Scope of greater experimentation within the broad socio-

cultural parameters

• Traditional channels such as Star Plus and Zee have

also recently tried a number of forward concepts (the candid live stories of six courageous women - Connected Hum Tum on Zee; the struggle of a single mother - Meri Bhabhi on Star; a Muslim social – Qubool Hai on Zee)

Strategy Ahead

• Sony to maintain its focussed approach towards:

I. Achieving KUSUM loyalties II. Regain/sustain leadership in METRO markets, followed by growth in 1mn+ MARKETS III. Regain in upper SECs: SEC A and SEC B

• IV. Regaining MALE viewers on the channel
• The strategy is based on Sony’s traditional stronghold in

these target groups

• Having regained the above leadership push further into

1mn+

Journey to 200+ GRPs

PARAMETERS GAPS All Day GRPs 50 Primetime GRPs 40 OffPrime GRPs 10 Weekday GRPs (Mon-Fri) 40 Females 25 Males 25 SEC AB 30 Digital GRPs 45

Focus Areas

• FICTION has to deliver! Build a strong pipe-line and

commission 5 shows in the next 4-6 weeks

• Need to boost weekday primetime by starting programming

earlier i.e. increase the number of original programming hours (min of 4.5 hours/day)

• Getting 1mn+ markets while maintaining/regaining our

strength in metros

• Focus on getting more females and regain leadership in

males

• Getting shows which add to Sony’s key TGs of SEC AB,

while also not alienating SEC C

FPC – June to August 2013

New Launch New Slot for existing show

All Day GRPs – 175

Jun - Aug 13 SUN MON TUE WED THU FRI SAT 19:00 Crime Patrol Repeat 19:30 Adaalat Cookery Show (September onwards) Adaalat 20:00 Anamika 20:30 Idol Junior Amita Ka Amit Idol Junior 21:00 Chhanchhan Comedy Circus 21:30 Jee Le Zara (August onwards) 22:00 CID Maharana Pratap CID CID 22:30 Bade Achhe Lagte Hai 23:00 Crime Patrol Repeat Crime Patrol Crime Patrol 23:30 Crime Patrol Repeat

Indian Idol Junior

• A new and fresh narrative to a successful format
• New anchors and judges
• Celebrating child prodigies
• Wholesome family entertainment
• Launched on 1st June 2013. 28 episodes. Auditions &

theatre round achieved an avg of 1.8 TVR

• The 1st Gala delivered a 2.4TVR
• Overall buzz, reviews & feedback of the show has been

phenomenal

• 8 Gala ratings expected on 1st August

KBC 7

• The new KBC offering more and more choices
• New life lines, new money tree
• Increased jackpot prize money to Rs. 7Cr
• Brand new set. A first for KBC worldwide!
• Faster game play, less chat
• Launch date of 6th September. 36 eps. Finale on 1st

December

• Time slot remains the same as last year – Mon to Fri

8.30PM to 10PM

FPC – September to November 2013

New Launch New Slot for existing show

All Day GRPs – 210

Sep - Nov 13 SUN MON TUE WED THU FRI SAT 19:00 Crime Patrol Repeat 19:30 Adaalat Cookery Show Adaalat 20:00 Doktors (October onwards) 20:30 KBC Amita Ka Amit KBC KBC 21:00 Chhanchhan 21:30 Jee Le Zara 22:00 Comedy Circus Maharana Pratap CID CID 22:30 Bade Achhe Lagte Hai 23:00 Bhaago Bhoot Repeat Crime Patrol Crime Patrol 23:30 Crime Patrol Repeat

Pipeline Shows

• Pehchaan – A thriller about a woman who went missing on the day of

her marriage, and is discovered a year later, but has amnesia now and no account of what happened to her, the thrills and mysteries surrounding her disappearance

• Cuna de Lobos (Eye Patch) – A Mexican soap opera which presents

the ultimate villain, a step mother who has our hero completely under her control, and how the woman he marries will have an uphill task battling her evil dominance

• Mumbai – Delhi (Saathiya) – Opposites attract and love happens. But

after marriage the same characteristics begin to irk. An urban love story,

• f a girl from Mumbai and a boy from Delhi, and of adjustments

between a husband and wife

Pipeline Shows

• Jee Le Zara (Older Woman) – A sensitive contemporary love story of

an older woman and a younger boy

• Nandini (Politics) – If a woman can so effectively manage her home,

why can’t she manage the whole country? The journey of a common girl and how she brings about a change in society

• Khatta Meetha (Chef Show) – Kavita aspires to be a chef, this show is

set in the kitchen of the restaurant where she finds a job, and deals with all the twists and turns that happen to her, including finding the love of her life

• Bhanwar (Khoon Bhari Maang) – This is the story of a young girl who

is cheated by her husband who flings her to death, and how she manages to survive and comes back to avenge herself and get back her child

Pipeline Shows

• Jai Siya Ram – What if you discover the true love of your life after

marriage? Do you stand by the sacred institution of marriage or follow your heart? This is the dilemma of Siya, who is caught between two men - Jai and Ram

• Neighborhood Show – A show which deals with four families that live

in a neighborhood together. Seen through the eyes of a 23 year old, this show documents the lives of urban families in India today

• From Shillong to Surat – A North Eastern girl Aashi battles racial

prejudice when even Indians consider her to be Chinese. The story shows how she falls in love with Dhaval, a Gujarati boy, and her journey to be accepted

Pipeline Shows

• Santa Barbara – A show in which we see a family straight out of

Page 3. A family whose scandals and gossip viewers will love to know more about. Viewers will take vicarious pleasure through this sneak peek into the lifestyles of the rich and famous

• Doktors – A scripted reality show. Set in a general hospital, it’s the

groundbreaking combination of intense, carefully plotted storytelling and intimate real life experiences about patients and their doctors

• Beat The Chef – An exciting cookery show, in which every episode

sees a family challenge a chef, and dishes that they have perfected

• ver the years, are better than what the Chef may have learnt. Will

they manage to Beat The Chef?

FPC – December 2013 to March 2014

New Launch New Slot for existing show

All Day GRPs – 200

Dec 13-Mar 14 SUN MON TUE WED THU FRI SAT 19:00 Crime Patrol Repeat 19:30 Adaalat/New show Cookery Show Adaalat 20:00 Doktors 20:30 Boogie Woogie Amita Ka Amit Amita Ka Amit Boogie Woogie 21:00 AB Fiction Show (January onwards) One Hour Fiction 21:30 Jee Le Zara 22:00 Comedy Circus Maharana Pratap CID CID 22:30 Bade Achhe Lagte Hai 23:00 Bhaago Bhoot Repeat Crime Patrol Crime Patrol 23:30 Crime Patrol Repeat

5 Year Trends : FY14-18

GRP (TVT?) Projection

Fiscal Year All Day GRPs All Day Reach% Relative All Day Channel Shares% (GEC Genre)

FY14

200 55 18

FY15

215 56 20

FY16

220 56 20

FY17

220 57 21

FY18

220 57 21

Suggested FPC

SUN MON TUE WED THU FRI SAT 19:00 Non-Fiction Non-Fiction/ Alternative Fiction Non-Fiction 19:30 20:00 Non-Fiction Fiction Non-Fiction 20:30 Fiction 21:00 Non-Fiction Fiction Non-Fiction 21:30 Fiction 22:00 CID Fiction CID CID 22:30 Fiction 23:00 Crime Patrol Fiction Crime Patrol Crime Patrol 23:30 Repeat

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