Mobile Ticketing for All Transit Agencies By Sam Daly Founder, - - PowerPoint PPT Presentation
Mobile Ticketing for All Transit Agencies By Sam Daly Founder, - - PowerPoint PPT Presentation
Mobile Ticketing for All Transit Agencies By Sam Daly Founder, Token Transit Presentation Overview 1- Why mobile ticketing 2- Mobile ticketing launch learnings 3- Case Studies from Reno, Humboldt County and Lincoln, NE Dispel a few questions
Presentation Overview
1- Why mobile ticketing 2- Mobile ticketing launch learnings 3- Case Studies from Reno, Humboldt County and Lincoln, NE
Dispel a few questions
Many social services exist
- n smartphones today
Mobile ticketing not just for SF and LA… it can be for all agencies!
You can launch mobile ticketing with no capital costs in 6 weeks
Why Mobile Ticketing
Affordable “Smartcard” alternative
Speed Up Boarding
Rider Satisfaction
Ticketing in GTFS
Launch Learnings
Three big learnings
1- allow users to contact app developers 2- support low-cost phones 3- cater to disabled populations
How it works in Reno and Humboldt
How it works in Reno/Humboldt
1- No capital costs (percentage of fares processed) 2- Token Transit develops and maintains all software 3- Agencies have free access to pre-made marketing designs/trainings
Sign Up
Receive Text Enter Number Verify
Purchase
Confirm Purchase Select Pass Ready to Use
Activate
Ticket My Passes Ready to Use
Three big learnings
1- allow users to contact app developers 2- support low-cost phones 3- cater to disabled populations
1) Make yourself available
2) Support low-cost cell phones
3) Disabled population benefits
Case Studies
Case Studies
1- RTC Washoe, Reno, NV - Riders not having to take bus to get bus pass 2- HTA, Humboldt County, CA - Bus passes for jurors in Humboldt County 3- StarTran, Lincoln, NE - Distribute student/faculty passes at the University of Nebraska
RTC Washoe (Reno, NV)
Issue: TVM machines expensive to maintain. Solution: Place mobile ticketing advertisements in place of TVMs. Incentivize mobile ticketing with a 50% off first pass purchased.
RTC Washoe (Reno, NV)
We have seen 3000 people signup, today we will sell pass number 9000 on the mobile phone, growing 10% weekly RTC has successfully shut down many of their TVMs.
Humboldt Transit Authority (Eureka, CA)
Issue: Jurors can’t get to jury duty Potential Solution: The jury commissioner is sending jurors a text message with a bus pass in it.
StarTran (Lincoln, NE)
Issue: University of Nebraska Student/Faculty Bus Pass Distribution. Solution: Students/Faculty enter code and have pass privileges. Study done and 95% of students have smartphone.
In Summary
1- Why Mobile Ticketing 2- Launch learnings 3- Case Studies, Reno and Humboldt
Questions
Contact: sam@tokentransit.com