Michael Straughan Bentley Motors Definitive Design M. Straughan | - - PowerPoint PPT Presentation

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Michael Straughan Bentley Motors Definitive Design M. Straughan | - - PowerPoint PPT Presentation

Mar 30, 2024 7 likes •147 views

Michael Straughan Bentley Motors Definitive Design M. Straughan | Manufacturing Design Council Conference 29/04/2014 2 Unique Bentley M. Straughan | Manufacturing Design Council Conference

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Michael Straughan

Bentley Motors

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Definitive Design

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Unique Bentley

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Extraordinary customers

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Extraordinary customers

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VIDEO PEBBLE BEACH 2:30 min

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Luxury Products

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Classic Luxury Flamboyant Luxury New Luxury

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Design DNA – encapsulated Headlamps

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Design DNA – encapsulated Headlamps

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Super Plastic Forming of Aluminium Exterior Panels

Fender SPF formed shell

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Design DNA – exquisite Interior

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CLASSIC BENTLEY LUXURY LEATHER INTERIOR MODERN BENTLEY LUXURY LEATHER INTERIOR

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Unique Design Elements – stainless steel Brightware

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Unique Design Elements – 6¾ Litre Engine

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2010: Mulsanne 1959: Bentley S2

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Unique Design Elements – 6¾ Litre Engine

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Mulsanne Torque Graph Cylinder shutdown technology

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Conclusions

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‘The emphasis and value

  • n ideas and original

thinking is an innate part of British culture and, in many ways, that describes the traditions of design.’

Jonathan Ive

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Conclusions

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