Mi Millennial Attitudes s Toward Bio Bioplas plastics ics - - PowerPoint PPT Presentation

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Mi Millennial Attitudes s Toward Bio Bioplas plastics ics

August 2018

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Bi Biop

• plastics a

address M Millennials co concern: : the the envir vironme nment. t.

55% 54% 52% 50% 47% 44% 43% 43% 40% 40% 38% 38% 37% 37% 36% 29% 27% 22% 21% 20%

T h e e n v i r

• n

m e n t E d u c a t i

• n

H e a l t h c a r e C i v i l r i g h t s E c

• n
• m

y a n d j

• b

s R a c i a l d i v i s i

• n

I n c

• m

e i n e q u a l i t y F

• d

& N u t r i t i

• n

T a x e s / g

• v

e r n m e n t s p e n d i n g G a s p r i c e s C y b e r s e c u r i t y N a t i

• n

a l s e c u r i t y / t e r r

• r

i s m I m m i g r a t i

• n

E l e c t i

• n

i n t e g r i t y E n e r g y S

• c

i a l m e d i a i n f l u e n c e N e w s m e d i a p

• l

a r i z a t i

• n

I n f r a s t r u c t u r e P a r t i s a n s h i p T r a d e

% Very concerned

Are you conce cerned or unconce cerned with the following issues?

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Millennials feel guilty y about their plastic use.

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1% 11% 14% 18% 19% 22% 24% 24% 31% 33% 35% 48% Unable to answer Using WiFi at a coffee shop without buying anything I don't feel guilty about any of these Not giving money to street performers The amount I drive Not holding the elevator door open for someone The amount of meat I eat Not giving my seat up for older people The amount of paper I use The amount of water I use Showing up to work late The amount of plastic I use

Which ch of the following, if any, do you feel guilty about?

Millennials feel more guilty about their plastic use than other behaviors that have an environmental impact (i.e. paper and water use, the amount they drive) They feel more guilty about their plastic use than not giving up their seat for older people.

ENVIRONMENTAL IMPACT MORAL QUALMS

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To the best of your knowledge, what is traditional plastic c made of?

Th The fi first s step i is t to e

• educate M

Millennials a abou

• ut p

plastic.

39% 23% 22% 6% 5% 3% 3% 2% 21% Petroleum Plastic root Rubber Corn Glass Soy Sugar Other Unable to answer

“PLASTIC ROOT” Almost a quarter of Millennials cite the fictional “plastic root” as an ingredient in traditional plastic. UNABLE TO ANSWER A significant portion of Millennials are unable to answer the question. 23% 21%

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Th There’s a an a appetite f for

• r a

alternatives t to p

• plastic.

5 64% 60% 56%

Most Millennials are willing to use easy alternatives to traditional plastic.

WILLINGNESS TO USE

Most Millennials are surprised by the lack of alternatives to plastic available to them.

SURPRISED BY LACK OF OPTIONS

Over half of Millennials actively want more alternatives to traditional plastic.

WANT FOR ALTERNATIVES Which ch of the following statements, if any, do you agree with?

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To To the best of your knowledge, what are bioplastics cs made of?

Bu But f few a are f familiar w with b biop

• plastics.

38% 28% 25% 20% 20% 16% 15% 13% 9% 7% 1% 9% Recycled plastic Corn Recycled paper Cellulose Food waste Trees Soy Wheat Sugarcane Switchgrass Other Unable to answer

Ho How familiar are e you with plant-ba based d plastics cs, known as bioplastics cs?

13%

Only a small number of Millennials report being “very familiar” with bioplastics.

“VERY FAMILIAR”

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77% 17% 6%

The bioplastic utensil The petroleum-based plastic utensil Unable to answer

If a food service ce venue had both bioplastic c and petroleum-based plastic c utensils, which ch utensil would you ch choose?

Once informed, Millennials overwhelmingly y prefer bioplastic.

Even with just a small amount of information about bioplastics, most Millennials would make the switch.

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Based on what you know now, how favorable are you toward bioplastic? c?

Ac Acros

• ss t

the b e boa

• ard, M

Millen ennials a are f e favor

• rable t

e toward b biop

• plastic.

90% 7% 3%

Favorable Unfavorable Unable to answer

An even number of Clinton and Trump voters are favorable toward bioplastic.

VOTERS

An even number of college educated and non-college educated Millennials are favorable toward bioplastic.

EDUCATION

Comparable numbers of White, Black, and Hispanic Millennials are favorable towards bioplastics.

RACE

Comparable numbers of Urban, Suburban, and Rural Millennials are favorable toward bioplastics.

URBAN/RURAL

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74% of those willing to pay extra for a bioplastic utensil would pay 10 cents

• r more

1 cent 5 cents 10 cents 25 cents 50 cents Unable to answer

7% 17% 27% 24% 23% 2%

If If a a bio ioplas lastic ic uten ensil il costs slig lightly ly mo more e than an the e pe petroleum um-ba base sed d pl plastic ut utensi nsil in n a food d se service venue nue, wh which utensi sil would you choose se? 63% 29% 8%

Bioplastic utensil Petroleum-based plastic utensil Unable to answer

WILLINGNESS TO PAY

And they’re willing to pay y more for it.

10 10

84% 88% 85% 88% 75% 9% 7% 9% 8% 13% 7% 5% 6% 4% 12%

McDonalds Starbucks Chipotle Whole Foods Sweetgreen

More likely Less likely Unable to answer

Th There’s s sign gnifi ficant p pot

• tential f

for

• r p

partnering w g with r restaurants.

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Restaurants ranked by # of frequent Millennials customers.

How much ch more likely would you be to visit a restaurant that uses compostable plastics cs rather than pe petroleum um-based plastics cs? CUSTOMER SUPPORT

The customers of potential partners are

• verwhelmingly more likely

to visit restaurants that use compostable plastics.

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80% of those willing to pay extra for bioplastic packaging would pay 10 cents or more

1 cent 5 cents 10 cents 25 cents 50 cents Unable to answer

5% 14% 27% 23% 30% 1%

WILLINGNESS TO PAY

• f Millennials think it’s against the

mission of the organic food movement if their packaging is made of petroleum- based plastic and is non-compostable.

• f Millennials would pay more for organic

foods with bioplastic packaging.

Or Organic c food is s a cl clear market for bioplastic. c.

61% 57%

12 12

75% 37% 48% 46% 14% 42% 28% 28% 11% 21% 25% 27%

Environmental Sustainability Durability Ease-of-use Aesthetic Appeal Bioplastic Petroleum-based plastic Unable to answer

Th The m main c con

• ncern t

to a

• address i

is d durability.

To the best of your knowledge, which ch type of plastic c performs better on each ch of the following?

13 13

Ma Materi erials producer ers aren en’t the e obvious champion for r plastics.

28% 17% 10% 10% 10% 8% 7% 4% 4% 3% 1% Unable to answer Environmental Defense Fund Bioproducts Council Plastics Industry Association Plant-based Products Council Biomaterials Council US Chamber of Commerce American Petroleum Institute Corn Refiners Association Sierra Club Other

Which ch organization would you most trust to handle the responsible stewardship and disposal of plastics cs? There’s a sense that environmental groups or product makers should lead the charge.

14 14

Re Reducing plastic use is everyone’s responsibility.

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Who do you think is responsible for reduci cing and recy cycl cling plastic c waste?

61% 52% 43% 43% 2% 2% 4% The consumer of the product The producer of the product The government The retailer selling the product It's no one's responsibility Other Unable to answer

Millennials think consumers, governments and businesses are all responsible for reducing and recycling plastic waste.

15 15

Mi Millen ennials support rt govern ernmen ent inter erven ention.

87% 73% 75%

87% of Millennials think the government should encourage replacing oil-based plastic with plant- based packaging.

ENCOURAGE BIOPLASTIC USE

73% of Millennials agree with efforts by local governments to ban certain products based on their plastic content, like plastic straws

BAN OIL-BASED

75% of Millennials agree that their local government should ban petroleum-based plastics, but should allow and invite plant-based alternatives.

INVITE BIOPLASTIC